Media and AI Studio
How many AI credits does each action cost?
Text 1 credit. Images 1, 5, 8 or 15 by quality tier. Videos are billed per second: 4, 5, 8 or 17 credits a second for 5 or 10 second clips. Image edits 15.
A text post costs 1 credit. An image costs 1, 5, 8 or 15 credits depending on the quality tier. A video is billed per second, from 4 to 17 credits a second, for clips of 5 or 10 seconds. The cost is always shown before you generate.
Text
| Action | Credits |
|---|---|
| Post, caption, thread, carousel text, poll, Write with AI | 1 |
| Repurpose (one post per platform) | 2 |
| X (Twitter) Article or Blog post | 3 |
Images
| Quality tier | Credits per image |
|---|---|
| Fastest | 1 |
| Balanced (default) | 5 |
| Best for text in the image | 8 |
| Highest quality, or photorealism | 15 |
| Edit an image you upload | 15 |
Videos
Video is billed per second of the clip you choose:
| Tier | Credits a second | 5 s clip | 10 s clip |
|---|---|---|---|
| Fast with audio | 4 | 24 (6 s) | 40 |
| High quality | 5 | 25 | 50 |
| Highest quality | 8 | 40 | 80 |
| Premium | 17 | 85 | 170 |
The fast-with-audio tier offers 6 or 10 seconds. Animating an image into a video costs the same as the matching text-to-video tier.
What 100 credits buys
About 100 fastest images, 20 balanced images, 6 highest quality images, or 2 to 4 short videos.
Refunds
If a generation fails, its credits go back to your balance automatically. The page says Your credits were refunded.
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