Which plan do I need for my accounts?

Count each profile, Page or channel you want to connect. That number is your account count. Lite covers 2, Starter 5, Growth 10 and Scale 20. Platforms do not matter: any mix counts the same, and you can connect several accounts on the same platform.

Work it out#

1. List every account you post from. One Instagram account, one Facebook Page and one TikTok account is 3.
2. Add every extra brand or client the same way. Two brands, each on Instagram, Facebook and TikTok, is 6.
3. Pick the smallest plan with that many accounts or more.

Accounts you need	Plan
1 or 2	Lite ($9 a month)
3 to 5	Starter ($19 a month)
6 to 10	Growth ($29 a month)
11 to 20	Scale ($39 a month)
More than 20	Scale plus account add-ons

Examples#

• One brand on Facebook, Instagram and TikTok: 3 accounts. Starter.
• Four TikTok accounts: 4 accounts. Starter.
• Three Instagram and three Facebook Pages: 6 accounts. Growth.

Details#

• The limit is one total across all platforms. Five accounts on Starter can all be on the same platform.
• There is no extra cost for any platform. X, WordPress and Google Business Profile are included on every plan.
• Posts are unlimited on every plan.
• On Scale you can add 5 more accounts for $15 a month, as many times as you need, in Settings > Billing > Add-ons. On Lite, Starter and Growth you upgrade your plan to get more accounts.
• Workspaces do not change the count. Connected accounts belong to your team and are shared by every workspace. See Do workspaces have separate social accounts?.

To change plan, go to Settings > Plans and click Choose plan. See How upgrades, downgrades and proration work.