Social Media Engagement Rate Calculator
Check your performance score instantly. Calculate your engagement rate for Instagram, TikTok, LinkedIn, and more.
Enter your stats
Formula: ((Likes + Comments) / Followers) x 100.
Data is never saved or shared. Private and secure.
Ready to audit?
Enter your follower count and average post engagement on the left to see your score.
How to improve your engagement rate
A high engagement rate is the holy grail of social media marketing. It tells the algorithm that your content is valuable, which triggers more organic reach.
Use "Micro-Hooks"
Start your captions with a question or a controversial statement to force a comment.
Reply to every comment
The first 60 minutes after posting are critical. Doubling your comments by replying tells the algorithm your post is trending.
Consistency over Intensity
Posting 3x per week consistently is better than 7x in one week and then disappearing.
Why metrics matter
In 2026, brands care more about **Engagement Rate** than total follower count. A small audience that buys is worth more than a large audience that ignores you.
For Influencers
Use this tool to generate screenshots for your media kit to prove your value to sponsors.
For Agencies
Audit potential clients instantly and show them exactly why they need your help.
How to Use the Engagement Rate Calculator
Enter your stats
Input your total follower count along with the average number of likes and comments per post.
Calculate your rate
Hit Calculate and instantly see your engagement rate percentage using the standard (Likes + Comments) / Followers formula.
Compare and improve
See how your rate stacks up against 2026 industry benchmarks and get actionable tips to boost performance.
Engagement Rate Calculator FAQ
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