Platform guides
What can I post to Google Business Profile?
Updates, events and offers with up to 1,500 characters, one photo and an optional button. No video. Avoid phone numbers in the text.
You can post Updates, Events and Offers to your Google Business Profile. Each post takes up to 1,500 characters and one photo. Video is not supported.
Post types
| Post type | What you add |
|---|---|
| Update | Text, an optional photo, an optional button |
| Event | A title (up to 58 characters), Starts and Ends dates |
| Offer | A title, start and end dates, and optional Coupon code, Link to redeem online and Terms and conditions |
Buttons
Update and event posts can have one button: Book, Order online, Buy, Learn more or Sign up, each with a Button link, or Call now, which uses the phone number on your profile. Offer posts have no button.
Photos
One per post. JPG or PNG, 10 KB to 5 MB, at least 250 x 250 pixels. Posts with a photo get more attention on Google.
Rules from Google
- Do not put a phone number in the text. Google may reject the post. Use Call now.
- Hashtags do nothing.
- Google reviews every post. Most go live within minutes.
- The business must be verified on Google.
- Google gives no per-post statistics, so Analytics shows none.
Full connect steps and troubleshooting: Google Business Profile guide.
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