Plan, create, schedule and analyze Instagram Reels, Stories and posts, yourself or with your AI agent

Yes. PostEverywhere schedules Instagram (IG) feed posts, image carousels, Reels, Stories and Trial Reels, and each one goes live by itself at the minute you pick through the official Instagram API.

Instagram's own app and Meta Business Suite can schedule as well, one post at a time and only inside Meta's apps. Whatever tool you use, the account has to be a Business or Creator profile, because Instagram blocks API publishing from personal accounts.

Scheduling does not cost you reach. Instagram ranks a post by how people respond to it (watch time, sends, saves, comments), so a Reel that goes out through the API at 6pm is treated exactly like one you tapped out by hand at 6pm. How the Instagram algorithm works covers those signals surface by surface.

Open PostEverywhere in any desktop browser, connect your Instagram professional account, build the post in the composer and give it a date and time. Nothing has to happen on your phone afterwards.

Away from your desk, the same composer runs in your phone's browser, and the PostEverywhere iPhone app schedules Instagram too. For screenshots of every step, read how to post to Instagram from desktop. The order that avoids errors:

• Attach the media first: a single image, 2 to 10 images for a carousel, or one video.
• Set Post Type to Feed Post, Reels, Story or Trial Reel.
• Write the caption, or press Write with AI, staying inside 2,200 characters and 5 hashtags.
• Choose a date and time, or Next queue opening to drop it into your posting queue.
• Check it on the calendar, where a drag moves it to another day.

Yes. Set the Post Type to Story, attach a single image or video, and pick the time. PostEverywhere publishes the Story at that minute and Instagram removes it 24 hours later, as with any Story.

The API cannot add interactive stickers. Polls, question boxes, music and link stickers have to be placed in the Instagram app, so put any text into the image or video itself and keep the sticker Stories for posting by hand.

Need something to post? Start with these Instagram Story ideas, check the best time to schedule Instagram Stories, and see Reels vs Stories for which format suits which job.

Attach a vertical video, leave Post Type on Reels (every video outside a Story publishes as a Reel), write the caption and choose a time. PostEverywhere then posts the Reel automatically on every plan, with no reminder to tap.

Working from a laptop? Our guide to posting Reels from desktop walks through it. Short of a hook? Pick from these Reels ideas and time them with the best time to schedule Reels.

The same file can go out as a Facebook Reel in the same post: tick your Facebook Page next to Instagram, as in cross-posting Instagram Reels to Facebook Reels. Before you schedule, check four things:

• A Business or Creator account, since no tool can auto-publish Reels to a personal one.
• An MP4 or MOV file between 3 seconds and 15 minutes, framed 9:16 so nothing gets cropped (every size is in Instagram aspect ratios).
• The sound already in the file. Trending tracks from Instagram's audio library are not offered through the API, so add one in the Instagram app, export the result and schedule that export; original audio and music you own work as they are.
• A cover, picked from a frame or uploaded as an image in the composer, so the Reel tile on your grid looks finished.

Yes. Trial Reel is one of the four Post Types in PostEverywhere, with its own caption, cover and time. A Trial Reel is a Reel that Instagram shows to non-followers before your followers; our guide to what Instagram Trial Reels are covers how they work and when to use them.

It only reaches your followers if it performs, because PostEverywhere sends the performance-based setting Instagram documents for trials. Schedule two cuts of the same idea on different days and keep the stronger one. More in what are Instagram Trial Reels.

Yes, as long as every slide is an image. Attach 2 to 10 images in PostEverywhere, set their order, and they publish together as one swipeable post.

Instagram will not accept a carousel with a video slide through its API, so a clip needs its own Reel. Give each image alt text of up to 100 characters so screen-reader users get the slide too.

For slide order, hooks and length, follow these Instagram carousel best practices, and see the best time to schedule carousels for timing.

PostEverywhere is the best fit for most creators and teams: it auto-publishes Reels, Trial Reels, Stories and carousels through the official API, lets you choose the Reel cover, and your AI agent can schedule on the same account. The comparison table sets it against Later, Buffer, SocialBee, Planable, Sked Social and Hootsuite.

If you only ever post to Facebook and Instagram and never need an agent, Meta Business Suite is the free native route. When a Reel should also reach TikTok, YouTube Shorts and the rest, PostEverywhere sends the one video to each network with its own caption.

Meta's own tools are free: professional accounts can schedule a post or Reel in the Instagram app under Advanced settings, or on desktop in Meta Business Suite, for Instagram and Facebook only. PostEverywhere is a paid tool with no free plan.

PostEverywhere costs $9 a month on Lite (2 connected accounts), $19 on Starter, $29 on Growth and $39 on Scale (20 accounts). Every plan starts with a 7-day free trial. A card is needed to begin, nothing is taken on day one, and cancelling inside the seven days means you never pay. Full details on pricing.

Yes. The PostEverywhere content calendar works as an Instagram planner: every scheduled Reel, carousel, Story and Trial Reel sits on its day in a week or month view.

Changing the plan is a drag to another day. If you would rather not pick times at all, set the queue once with a preset (Steady weekdays, Commute and lunch or Always on) and each new post takes the next free opening. To fill the plan, borrow from 100 Instagram content ideas or the free content calendar templates.

PostEverywhere Analytics reports views, impressions, likes, comments and saves for each Instagram post, with identical numbers whether you connected through Instagram Login or a linked Facebook Page.

Post numbers refresh every 4 hours, the Posts tab sorts by views, likes or comments, and the Delivery tab lists any post that failed alongside the reason Instagram gave. Shares and reach are not part of the Instagram post view. To turn the numbers into a rate, use the Instagram engagement rate calculator, and read Instagram metrics and KPIs for what each one tells you.

Yes. PostEverywhere puts every Instagram account you run in one dashboard, from a single brand to a list of client accounts, each with its own calendar view and queue.

Lite covers 2 connected accounts, Starter 5, Growth 10 and Scale 20, counted across all your networks. Scale adds up to 5 workspaces to keep clients apart, and approvals for team members start on Starter. See multi-account management.

No Facebook Page is required. Sign in with Instagram's own login, or, if the account is already linked to a Page, connect it through that Page; the analytics match either way, and both routes need a Business or Creator account.

Schedule the post in PostEverywhere and it publishes itself through the official API at the scheduled minute, with no push notification and nothing to finish in the app. Some schedulers only send a reminder and leave the last tap to you, so try any tool with one real Reel before paying for a year.

For hands-off Instagram automation there are three routes:

• The posting queue, which slots each new post into your next opening.
• Bulk scheduling from a .csv of up to 200 posts, carousel slides named by Media Library filename.
• The REST API or an AI agent, for posts triggered by your own tools or by a chat request.

Most often the account is a personal one. Instagram only allows scheduled publishing from Business and Creator accounts, and the switch is free in the app's settings.

If the account type is already right, look for one of these:

• An expired connection after a password or two-factor change: reconnect it from the Accounts page.
• A carousel with a video slide, which Instagram refuses.
• A caption over 2,200 characters or with more than 5 hashtags.
• No media at all, since Instagram has no text-only posts.

Open the content calendar in PostEverywhere. Posts you schedule here wait in PostEverywhere until their time and then publish through the official Instagram API, so they show in your calendar and the All Posts list rather than in Instagram’s own scheduled list.

Switch between week and month views, filter by account, and click any post to edit the caption, move it to another day or delete it before it goes out. After it publishes, the post is marked as published, or as failed with the reason Instagram gave so you can fix it and retry.

Yes. The PostEverywhere iPhone app schedules posts to Instagram and your other connected accounts. On any other phone, the PostEverywhere web app works in the browser, so you can check the week and fix a caption wherever you are.

Yes. Instagram's official one is Meta's Instagram Platform API, and PostEverywhere's REST API sits on top of it, so a single POST /v1/posts request schedules a feed post, carousel, Reel, Story or Trial Reel.

Building on Meta's API directly means registering an app, getting publishing permissions through Meta's app review, and juggling access tokens and media containers yourself. With PostEverywhere the account owner connects once and your code only sends the post, on every plan including Lite. The Instagram API guide lists every field, and scheduling Instagram posts with an API has worked examples.

Yes. PostEverywhere runs a hosted MCP server at mcp.posteverywhere.ai/mcp that lets any MCP client publish and schedule Instagram posts on the accounts you have connected.

Through it your agent can import media from a URL, create posts with the Instagram post type set, check how each one published and retry failures. It calls the official API rather than driving the Instagram app or scraping it. Setup for each client is on the AI agents page.

Yes, once you connect them to PostEverywhere. Add the PostEverywhere connector in Claude, or a custom connector in ChatGPT, then ask in plain English, for example "schedule this clip as a Reel for Tuesday at 6pm".

The assistant picks the post type, uploads your media and either publishes straight away or schedules it. Ask for a draft when you want to proofread first, since a live Instagram caption cannot be changed through the API. Cursor and other MCP clients work the same way, and the Reel cover is the one choice you make yourself in the composer.