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Creating posts

Can I add UTM tracking to links in my posts?

PostEverywhere does not add UTM tags automatically. Add the UTM parameters to your link before you paste it into your post.

Updated 23 October 2026

PostEverywhere does not add UTM tags or other tracking to your links. To track clicks in your analytics tool, add the UTM parameters to the link yourself before you paste it into the post.

  1. Build the link with the tags you need, for example https://yoursite.com/offer?utm_source=linkedin&utm_medium=social&utm_campaign=october.
  2. Paste the full link into your caption, or into the platform's link field where there is one (for example the Pinterest destination link).
  3. Use Customise per platform if you want a different utm_source for each network.

Your analytics tool then shows which platform and campaign each visit came from.

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