Social media analytics across every platform
Track views, likes, shares, and engagement across Instagram, TikTok, LinkedIn, Facebook, YouTube, X, and Threads — all from one analytics dashboard. Stop switching between seven apps to understand what's working.
Used by 874 happy customers
One dashboard, every platform
Social media analytics for every platform in one place
PostEverywhere pulls engagement data from all 7 platforms into a single analytics view. See which posts drive the most reach, compare performance across Instagram, TikTok, LinkedIn, and more — without logging into each app separately.
- Cross-platform metrics.
- Views, impressions, likes, comments, shares, saves, and clicks for every post across all 7 platforms. One dashboard, every metric you need.
- Platform filtering.
- Filter analytics by Instagram, TikTok, LinkedIn, Facebook, YouTube, X, or Threads. Isolate platform-specific data or compare channels side by side.
- Engagement rate tracking.
- Automatically calculates engagement rates for every post. Identify top-performing content and understand what drives interaction on each platform.
Data-driven publishing
Know exactly when to post
Your analytics reveal when your audience is most active on each platform. Use these insights to schedule posts at peak engagement times and plan your content calendar around real data — not guesswork. See our best time to post guide for platform-specific recommendations.
- Optimal timing insights.
- Discover when your followers are online and most likely to engage. Schedule posts during peak windows for maximum reach and interaction.
- Performance history.
- Review how past posts performed across platforms and time slots. Use historical data to refine your content strategy over time.
- Content pattern analysis.
- See which content formats — carousels, Reels, videos, text posts — get the best results on each platform. Double down on what works.
Scale your analytics
Track performance across every account and campaign
Managing multiple accounts? Analytics work across all connected profiles. Compare performance between brands, clients, or workspaces. Tag posts with campaign labels to measure collective results across platforms.
- Multi-account analytics.
- Track performance across all connected accounts — up to 40 profiles. Compare metrics between brands and clients from a single view.
- Campaign measurement.
- Tag posts with campaign labels, then filter analytics to see how each initiative performs across every platform you publish to.
- Cross-platform comparison.
- See how the same content performs on different platforms. Find where your audience engages most and allocate effort accordingly.
Why You Need a Social Media Analytics Tool in 2026
Posting without analytics is flying blind. A social media analytics tool shows you exactly which posts drive engagement, which platforms deliver the best ROI, and when your audience is most active. Instead of guessing what works, you make decisions backed by real performance data.
Most brands publish to multiple platforms — but checking Instagram, TikTok, LinkedIn, Facebook, YouTube, X, and Threads analytics separately wastes hours every week. PostEverywhere pulls metrics from all 7 platforms into one unified dashboard so you can compare performance, spot trends, and act on insights immediately.
Combine your analytics with tools like the engagement rate calculator, industry benchmarks, and social media audit for a complete picture of your social presence. Use UTM parameters to track conversions in Google Analytics and measure ROI down to the individual post. Explore all analytics features in detail.
Analytics that drive results
Turn social media analytics into actionable strategy
Social media analytics aren't just vanity metrics. When you understand which content resonates on each platform, you can stop producing posts that fall flat and focus on formats that actually drive engagement, clicks, and conversions.
PostEverywhere connects your analytics directly to your scheduling workflow. See a post performing well? Repurpose it across platforms with cross-posting. Notice engagement drops at certain times? Adjust your content calendar with a few clicks.
Use our AI content generator to create more of the content types your analytics show are working. Let the AI post generator handle captions while you focus on strategy.
Benchmark your performance against industry averages to understand where you stand. Calculate your engagement rate for any profile, or estimate the value of your social presence with the ROI calculator.
Social Media Analytics FAQ
What is a social media analytics tool?
A social media analytics tool collects performance data — views, likes, comments, shares, saves, clicks, and engagement rates — from your social media accounts and displays it in one place. Instead of checking each platform separately, you see all your metrics in a unified dashboard.
Which platforms does PostEverywhere track analytics for?
PostEverywhere tracks analytics for Instagram, TikTok, LinkedIn, Facebook, YouTube, X (Twitter), and Threads. All metrics are pulled into a single dashboard so you can compare performance across every platform.
What metrics can I track with social media analytics?
PostEverywhere tracks views, impressions, likes, comments, shares, saves, clicks, reach, and engagement rate for every post. You can also see follower growth, best performing content, and optimal posting times.
How do social media analytics help improve my content strategy?
Analytics reveal which content types, topics, formats, and posting times drive the most engagement. By identifying patterns in your top-performing posts, you can create more of what your audience responds to and stop wasting time on content that underperforms.
Can I compare analytics across different platforms?
Yes. PostEverywhere lets you filter analytics by platform, account, date range, or campaign. Compare how the same post performs on Instagram versus LinkedIn, or see which platform drives the most engagement for your brand.
How is PostEverywhere different from native platform analytics?
Native analytics only show data for one platform at a time. PostEverywhere combines metrics from all 7 platforms into one view, lets you compare cross-platform performance, and connects analytics directly to your scheduling workflow so you can act on insights immediately.
Do I need a business account for social media analytics?
For Instagram and Facebook, you need a Business or Creator account to access full analytics data via the API. For LinkedIn, YouTube, X, TikTok, and Threads, standard accounts provide analytics access. Switching to a business account is free.
How much does a social media analytics tool cost?
PostEverywhere includes analytics in all plans: Starter at $19/month (10 accounts), Growth at $39/month (25 accounts), and Pro at $79/month (40 accounts). All plans include unlimited posts, AI tools, and cross-platform analytics with a 7-day free trial.
Loved by creators and teams
See what our customers are saying.
“Cross-posting saves me so much time. I used to spend my whole morning just copying content between apps.”
Laura K.
Freelance marketer
“The AI captions are surprisingly good. I still edit them but it cuts my writing time in half.”
Tom R.
Founder, Launchpad Digital
“I manage a few client accounts and the calendar view makes it easy to see everything at a glance.”
Carlos M.
Social media manager
“Being able to schedule Reels and TikToks from one place was the main reason I signed up. Works well.”
Sophie T.
Content creator
“Moved over from Buffer. Simpler interface and the AI features are a nice bonus.”
Alex D.
Head of growth, NorthPeak
“Clean interface, fair pricing, does what it says. That's all I needed.”
Kai N.
Small business owner
Related Features & Tools
Explore related features and guides to get the most out of PostEverywhere.
Social Media Scheduler
Schedule posts across all 7 platforms from one dashboard.
Content Calendar
Visual drag-and-drop calendar for planning and scheduling.
Analytics Features
Detailed look at every analytics feature in PostEverywhere.
Best Time to Post
Find optimal posting times for every platform.
Cross-Platform Publishing
Publish to all platforms at once with format optimization.
Engagement Rate Calculator
Calculate engagement rate for any social media profile.
Social Media Benchmarks
Compare your performance against industry averages.
Social Media Audit
Full profile health check across all platforms.
ROI Calculator
Estimate the value of your social media presence.
UTM Link Builder
Track campaign conversions with UTM parameters.
AI Content Generator
Generate captions, images, and content with AI.
Multi-Account Management
Manage up to 40 accounts from one workspace.