How do I post to Instagram with PostEverywhere?

Connect an Instagram Business or Creator account and publish feed posts, carousels, Reels, Stories and Trial Reels. Every post needs an image or a video.

Connect#

1. Switch your account to Business or Creator in the Instagram app (Settings, Account type and tools). See Why do I need an Instagram professional account.
2. Open Accounts and click Add Account next to Instagram.
3. Sign in to Instagram and approve everything it asks for.

No Facebook Page is needed.

What you can post#

	Limit
Caption	Up to 2,200 characters, at most 30 hashtags
Images	1 to 10 per post (carousel), JPG or PNG, up to 30 MB, at least 320 x 320
Video	1 per post, 3 seconds to 15 minutes, MP4 or MOV, up to 500 MB
Text only	Not allowed

Every video publishes as a Reel, a Story or a Trial Reel. Instagram no longer has a separate feed video type.

Post Type#

Open Customise per platform and the Instagram card. Post Type offers:

• Feed Post: one image or a carousel of up to 10 images.
• Reels: a video in the Reels format. Vertical 9:16 works best.
• Story: one image or one video. Disappears after 24 hours. No carousel.
• Trial Reel: shown to non-followers first, and Instagram promotes it to your followers if it does well.

Other settings#

• Caption: your text for Instagram.
• Alt text for images, for accessibility.

First comments are not available on Instagram. They work on X (Twitter) and YouTube. Tagging people, collaborators and locations are not available.

Media tips#

• Reels and Stories must be vertical (9:16). Feed images can be 4:5, 1:1 or 1.91:1.
• Videos take a moment to process on Instagram's side after upload.
• Keep hashtags to 30 or fewer, or Instagram refuses the post.

Troubleshooting#

• "Log in to instagram.com and follow the instructions": Instagram has put a checkpoint on the account. Clear it on instagram.com first, then Reconnect. See Instagram checkpoint.
• Posts fail right after reconnecting: check the account is still Business or Creator, and that you reconnected the same account.
• Story with several images fails: Stories take a single image or video.