Actionable advice and proven strategies to elevate your social media presence, streamline publishing, and grow your audience across platforms.
Step-by-step guide to switching from the Buffer API to PostEverywhere. Side-by-side SDK code, an endpoint mapping table, and the gotchas (timezones, media uploads, error shapes) you will hit on the way.
Jamie Partridge
PostEverywhere ships an official SDK, OpenAPI spec and MCP server starting at $9/mo. Hootsuite's API is tied to enterprise contracts, on top of $99-$399/user/mo dashboard plans. Honest dev comparison.
Jamie Partridge
YouTube pays the most overall, but TikTok, X, and Meta have closed the gap on specific niches. A platform-by-platform breakdown of every payout program in April 2026.
Jamie Partridge
Bad audio kills retention before bad video ever does. The full guide: recording environment, microphone picks under £150, AI enhancement tools, and post-production essentials every creator should know.
Jamie Partridge
We re-ran 12 head-to-head tests on GPT-5.5, Claude Opus 4.7 / Sonnet 4.6, and Perplexity Max (with Comet browser) to see which wins for social media marketers. Full results, prompts, and outputs.
Jamie Partridge
The honest, tool-by-tool guide to using AI for social media marketing in 2026. Which AI for which job, real workflows, and what to actually pay for.
Jamie Partridge
Claude is the AI most marketers ignore — and the one that writes the best long-form captions, LinkedIn posts, and X threads. Here's exactly how to use it.
Jamie Partridge
Perplexity is the AI most marketers don't use — and it's the best tool for competitor research, trend spotting, and content briefs. Here's the full playbook.
Jamie Partridge
I tested 11 AI agents for social media to find out which ones are genuinely agentic and which are schedulers with a chatbot bolted on. Now includes Lindy, Manus, ChatGPT Agent, n8n and Make.
Jamie Partridge