Schedule Instagram posts, Reels and Stories, or let your AI agent do it
Plan a week of Instagram in one sitting: feed posts, image carousels, Reels, Stories and Trial Reels, each with its own caption, cover and alt text. It publishes at the times you set, or your AI agent schedules it for you.
$0 due today, cancel anytime
Used by 2,831 happy customers
Mon
5
- 8:00 AM
Carousel: 6 glaze combos we love
Tue
6
- 12:30 PM
Story: kiln opening countdown
- 6:00 PM
Reel: throwing a mug in 30 seconds
Wed
7
- 7:30 PM
Trial Reel: new hook test
Post to Instagram
From lump of clay to finished mug in 30 seconds. Save this for your next wheel session and tell us which glaze you would pick.
From desktop or iPhone, in five steps
How to schedule Instagram posts from desktop or iPhone
To schedule Instagram posts, connect an Instagram professional account, add your images or video, choose the Post Type, write the caption, pick a time and let it publish. You never need a phone reminder or a tap to confirm, because PostEverywhere publishes through the official Instagram API. The steps below follow the web composer; the iPhone app lets you schedule and manage posts when you are away from your desk.
- AccountsAll Accounts 3Need Attention 0
- Instagram@kilnandco@kilnandco.classes@maya.throws
Step 1
Connect a Business or Creator account.
Sign in with Instagram, or connect the Instagram account linked to one of your Facebook Pages. Personal accounts cannot publish through Instagram’s API on any scheduler, and switching to a professional account is free in the Instagram app.
- New PostCross-postThreadX Article
Post to (1 of 1 selected)
Select allFeed PostReelsStoryTrial ReelFrom lump of clay to finished mug in 30 seconds.
Save this for your next wheel session and tell us which glaze you would pick.
mug-timelapse.mp4Improve caption with AI Customise per platformNext queue opening ScheduleStep 2
Add your media.
Upload one image, 2 to 10 images for a carousel, or a single video. Instagram will not take a text-only post, so media always comes first.
- Choose the Post Type. Pick Feed Post, Reels, Story or Trial Reel in the Instagram settings. Outside of Stories, every video goes out as a Reel.
- Write the caption. Type it, or use Write with AI and the AI content generator. Keep it under 2,200 characters and no more than 30 hashtags.
- Posting QueueTimezone UTC
Set up your posting queue
Add posts to the queue and each takes the next free opening.
- Monday 09:00
- Tuesday 09:00
- Wednesday 09:00
- Thursday 09:00
- Friday 09:00
Next openings
- Mon, 12 Oct, 9:00 am
- Tue, 13 Oct, 9:00 am
- Wed, 14 Oct, 9:00 am
- Thu, 15 Oct, 9:00 am
Steady weekdays5 openings / weekGeneral starting points, not measured from your audience.
Step 3
Pick a time.
Choose a date and time, use best-time-to-post guidance, or send it to Next queue opening. It publishes on its own at that moment.
$0 due today, cancel anytime
Instagram content specs and limits for Reels, Stories and carousels
| Format or field | What Instagram accepts |
|---|---|
| Feed image | One JPG or PNG image, up to 30 MB |
| Carousel | 2 to 10 images. Images only: a carousel cannot mix in video |
| Reels | One MP4 or MOV video, 3 seconds to 60 minutes, up to 500 MB |
| Story | One image or one video. Disappears after 24 hours |
| Trial Reel | A Reel shown to non-followers first, so you can test it before your followers see it |
| Caption | Up to 2,200 characters and 30 hashtags |
| Alt Text | Up to 100 characters per image. Not available on video |
| Cover Photo | A frame picked from the video, or an image you upload |
| Text-only posts | Not accepted by Instagram. Every post needs an image or video |
Need exact pixel sizes for every placement? See Instagram aspect ratios.
Post to (1 of 1 selected)
Select allKiln opens at 4pm today. Come and see the new speckled glazes first.
kiln-countdown.jpgFeed Post, Reels, Story or Trial Reel
Schedule feed posts, carousels, Reels, and Stories from one Post Type menu
Every Instagram format sits behind one control. Set Post Type per account and PostEverywhere publishes it the way Instagram expects, so you are not flipping between the app for Stories and Meta Business Suite for Reels.
- Feed posts and image carousels.
- A single image, or a carousel of 2 to 10 images in the order you set. Carousels are images only, so keep clips for a Reel.
- Reels.
- Any video you schedule outside a Story becomes a Reel, from a 3-second loop up to an hour-long upload.
- Stories.
- One image or one video that lives for 24 hours. Polls, question boxes and link stickers are app-only features, so add those by hand.
Post Type
Caption
Customised · match main caption
Alt Text
48/100Trial Reels and Reel covers
Test a hook on non-followers with a Trial Reel, then choose the cover your grid shows
Trial Reels are the safest way to try a risky idea: Instagram shows the Reel to people who do not follow you before your own followers see it. Schedule two takes on different days, keep the one that lands, and set a Cover Photo on each so the grid still looks finished.
- Trial Reel as a Post Type.
- Line up a Trial Reel exactly like any other post, with its own caption and time.
- Pick a frame.
- Scrub to the frame that reads best as a thumbnail and use it as the cover.
- Or upload a designed cover.
- Drop in a branded title card so every Reel tile on your profile matches.
Choose a frame or upload a custom image
Captions, hashtags and alt text
Generate captions and hashtags that match Instagram's algorithm, inside the 2,200-character limit
On a Reel the hook in the first second does the heavy lifting. On a carousel or feed post the caption is what turns a like into a save. AI Studio writes for Instagram’s format, and the free Instagram caption generator, hashtag generator and viral hook generator help when you want options to pick from.
- Caption writer.
- A hook in the first line, a reason to save in the middle, and a question at the end that invites comments.
- Hashtags that fit the post.
- Ask for a short, relevant set rather than the full 30, and keep them plain text so Instagram can read them.
- Alt Text on every image.
- Describe each photo in up to 100 characters for people using screen readers.
What do you want to create today?
Write a Reel caption for our 30-second mug timelapse. Hook first, end with a question.
Feed 4:5 · Reels 9:16 · caption ≤2,200
From lump of clay to finished mug in 30 seconds.
Every throw starts wobbly. This one took four tries. Save it for your next wheel session.
Which glaze would you pick: speckled oat or deep teal?
Instagram Login or a linked Facebook Page
Every Instagram account, one dashboard, whichever way you connect it
Run a brand account, a founder account and client accounts side by side, each with its own calendar view and queue. Plans cover from 2 to 20 connected accounts, and multi-account management is built for agencies and creator teams.
- Two ways in.
- Sign in with Instagram directly, or connect the Business or Creator account already linked to a Facebook Page you manage.
- Deeper stats through Facebook.
- Accounts connected through Instagram Login report likes and comments. Connect through the linked Facebook Page and you also get views, reach, saves and shares.
- Reconnect in one place.
- If Instagram ends a session after a password or two-factor change, the account shows it needs attention and you reconnect it.
- Instagram@kilnandco@kilnandco.classes@maya.throws
Why use an Instagram scheduler
Consistent posting is the algorithm signal Instagram rewards
Mon
12
- 8:00 AM
Carousel: beginner glaze guide
Tue
13
- 6:00 PM
Reel: trimming a bowl
- 12:30 PM
Story: class reminder
Wed
14
- 7:30 PM
Trial Reel: hook test B
Each format earns something different. Reels are how new people find you through the Reels tab and Explore. Carousels earn saves and shares because people swipe back to them. Stories keep your existing followers close and are where polls and questions live. Our guide to how the Instagram algorithm works covers the ranking signals behind each surface.
Trial Reels change how you test. Instead of posting a risky hook to everyone, a Trial Reel goes to non-followers first, so a weak opening never reaches your core audience. Line up two versions of an idea on different days and keep the one that wins.
Plan around the app-only extras. Trending licensed audio is not available through the API, so add the sound in the Instagram app, export the video with it baked in, then schedule that file. Interactive Story stickers (polls, questions, link and music stickers) are app-only too, so schedule your informational Stories and post the interactive ones by hand.
Timing helps a post get its first engagement. Our best time to post on Instagram guide covers the usual windows. Once posts are live, Analytics shows likes and comments for every account, plus views, reach, saves and shares for accounts connected through Facebook. Pair it with the Instagram engagement rate calculator to see whether a new cadence is paying off.
Account type is the requirement that catches people out. Instagram only lets Business and Creator accounts publish through its API, so no scheduler can auto-publish to a personal account. Switching is free, takes a minute, and keeps your followers and posts.
One Reel can travel further. Instagram gets its own openings in the posting queue, and when a post should also reach your other accounts, cross-posting sends it there with a caption written for each network: Facebook, TikTok, YouTube Shorts, Threads, X (Twitter), LinkedIn, Pinterest, Bluesky, Telegram or Discord.
$0 due today, cancel anytime
Everything included
Instagram scheduler features for Reels, carousels and Trial Reels
What you get for every connected Instagram account, on every plan.
- Four post types.
- Feed Post, Reels, Story and Trial Reel from one composer, chosen per account.
- Carousels of up to 10 images.
- Set the slide order before it is queued. Video belongs in a Reel instead.
- Reel covers.
- Pick a frame from the video or upload a designed cover image.
- Limit checks before queueing.
- Captions over 2,200 characters or more than 30 hashtags are caught in the composer, not at publish time.
- Bulk upload.
- Bulk scheduling takes a .csv of up to 200 posts per upload, with carousel slides listed by Media Library filename.
- Alt Text.
- Up to 100 characters on each image for people using screen readers.
- Calendar view.
- See every Reel, carousel and Story in the social media calendar and drag to reschedule.
- Official Instagram API.
- Publishes directly, with no push notification to tap and no shared logins.
- iPhone app.
- Schedule and manage your posts from the PostEverywhere app for iPhone when you are out of the studio.
Connect your AI agent
Or let your AI agent schedule Instagram for you, Reels and carousels included
PostEverywhere is the agentic social media scheduler that works with all AI agents. Connect ChatGPT, Claude or any MCP client to the hosted MCP server and your agent can upload your media, write the caption, choose a feed post, Reel, Story or Trial Reel, and put it in your Instagram calendar. The full API is included on every plan.
Your agent can post to Instagram now, schedule a Reel for later, or save a draft for you to review. The one thing it leaves to you is the Reel cover, which you pick in the composer.
- Connect any AI agent.
- Add PostEverywhere to ChatGPT, Claude, Grok, Perplexity, Cursor or any other AI app that supports MCP with one address. It takes about a minute.
- Ask in plain English.
- “Schedule these three clips as Instagram Reels for Tuesday, Wednesday and Thursday at 6pm, write a hook-first caption for each, and finish every caption with five relevant hashtags.” Your agent writes every post for you.
- It schedules and publishes.
- Your agent can post now, schedule for later or save a draft for you to review. Every post lands in your calendar, and scheduled posts go out on time through each network's official API.
$0 due today, cancel anytime
Connector address
https://mcp.posteverywhere.aiAI assistants
Plus any other MCP client. See every setup guide
Ask your agent
See all 15 skills and prompts“Schedule these six photos as one Instagram carousel for Sunday at 11am with PostEverywhere, and give every image short alt text.”
Skill: Schedule social posts“Use PostEverywhere to share this clip on Instagram as a Trial Reel on Thursday at 6pm, with a caption that opens on the hook.”
Skill: Schedule social posts“Make an image for this announcement with PostEverywhere, then schedule it to Instagram tomorrow at noon: [your announcement].”
Skill: Schedule social posts“Post this video to TikTok, Instagram Reels and YouTube Shorts with PostEverywhere. Write the right title and caption for each: [video link].”
Skill: Cross-post a video
Works with all AI agents
Instagram MCP server: your agent picks the feed post, Reel, Story or Trial Reel
An Instagram MCP server lets an assistant publish to Instagram by calling tools instead of driving a browser. PostEverywhere’s hosted server works with ChatGPT, Claude, Cursor and any MCP client, publishes through the official Instagram API on accounts you have authorised, and is not a scraper. Setup for each assistant is on the AI agents page.
- Four formats, chosen explicitly.
- Feed post, Reel, Story and Trial Reel are separate formats, so “put this out as a Story” does exactly that.
- Media first.
- Instagram will not take a text-only post, so the agent uploads your image or video from a URL before it schedules.
- Now, later or a draft.
- With no time given the agent publishes straight away, with a time it schedules, and when you ask for a draft it waits in your calendar for you to review.
- Captions are hard to fix later.
- Instagram does not allow caption edits through the API, so a typo means delete and repost. A draft lets you read it first.
- Covers stay with you.
- Agents cannot set a Reel cover, so open the post in the composer when the thumbnail matters.
Skills that know Instagram
Cross-post a video
One video to TikTok, Reels, Shorts and more, with the right caption for each.
Schedule social posts
Write, schedule or publish a post to any connected account.
Fix failed posts
Find posts that didn't go out, explain why, and fix them.
Review post performance
See how posts did and which platform works best.
What the agent sends
“Schedule this clip as a Reel for Tuesday at 6pm New York time.”
{
"content": "Three ways to wear one linen shirt, from desk to dinner.",
"account_ids": [101],
"media_ids": ["<media_id from upload_media_from_url>"],
"platform_content": {
"instagram": {
"contentType": "Reels"
}
},
"scheduled_for": "2026-10-13T18:00:00",
"timezone": "America/New_York"
}iPhone app
PostEverywhere on your iPhone
The same calendar, accounts and posts as the web app, so you can keep things moving away from your desk.
- Compose and schedule on the go.
- Write a post, choose your accounts and schedule it from wherever you are.
- Your calendar in your pocket.
- See what is publishing today and what is next, including posts your AI agent scheduled.
- Know every post went out.
- Check what published and what needs attention, without opening your laptop.
Google Play · coming soonFree download, works with your PostEverywhere plan. See the iPhone app
Pricing
Simple pricing, unlimited posts on every plan
Every plan posts to all top platforms and includes the API and hosted MCP server for your AI agent.
7-day free trial on every plan. Card required, $0 due today, cancel anytime. Compare every plan
FAQ
Instagram scheduler FAQ
Straight answers about plans, platforms and how scheduling works.
Can you schedule Instagram posts?
Yes. Instagram lets you schedule in its app and in Meta Business Suite, one post at a time. PostEverywhere schedules feed posts, carousels, Reels, Stories and Trial Reels from one calendar and publishes them through the official Instagram API. You need an Instagram Business or Creator account; personal accounts cannot publish through the API on any scheduler.
How much does it cost to schedule Instagram posts with PostEverywhere?
Plans start at $9 a month for 2 connected accounts and go up to $39 a month for 20. Every plan starts with a 7-day free trial. You add a card to start it, nothing is charged today, and you can cancel before the trial ends. There is no free plan. See pricing.
Can you schedule Instagram Stories?
Yes. Choose Story as the Post Type and upload one image or video. It publishes at your time and disappears 24 hours later, like any Story. Polls, question boxes, music and link stickers cannot be added through the API, so design text into the file and post interactive Stories by hand.
How do I schedule Instagram posts on desktop?
Connect your Instagram professional account, open the composer, add your media, choose Feed Post, Reels, Story or Trial Reel, write the caption, then pick a date and time or the next queue opening. It publishes on its own, with no phone reminder.
Why can't I schedule posts on Instagram?
The usual reason is a personal account: scheduling through the API needs a Business or Creator account, which you can switch to for free in the app. Other causes are an expired connection after a password change, a carousel with a video in it, or a caption over 2,200 characters or 30 hashtags.
Does scheduling on Instagram hurt reach?
No. Instagram ranks posts on how people respond to them, such as watch time, sends, saves and comments, not on how they were published. A post published through the API at 6pm is treated the same as one you tapped out at 6pm.
Can I schedule Instagram Reels with music?
Yes, with original audio or music already in your video. Trending sounds from Instagram’s library are not available through the API, so add the sound in the Instagram app, export the finished video and schedule that file.
Do I need a Facebook Page connected to schedule Instagram posts?
No. You can sign in with Instagram’s own login, and no linked Facebook Page is needed. If your account is already linked to a Page, you can connect it that way instead, which also brings views, reach, saves and shares into Analytics. Either way you need a Business or Creator account.
Can my AI agent schedule Instagram posts?
Yes. Connect ChatGPT, Claude or another MCP client to PostEverywhere and ask in plain English. The agent picks the format, uploads your media and can post now or schedule it. Ask it to save a Draft if you want to read the caption before it goes live.
Still have questions?
Contact us or browse the full FAQ.
$0 due today, cancel anytime
Schedule Instagram alongside every other top platform, starting with next week’s Reels
Connect your Instagram account, line up next week’s Reels and carousels, and let them publish on time.
$0 due today, cancel anytime
Instagram timing, growth and format guides
Explore related features and guides to get the most out of PostEverywhere.
Instagram Font Generator
Unicode fonts for bios and captions that survive copy-paste.
Best Time to Schedule Instagram Posts
Slot-by-slot timing for feed posts.
Best Time to Schedule Reels
When Reels earn the most reach.
Post Reels from Desktop
Upload and schedule Reels from a computer, not your phone.
Best Time to Schedule Stories
Timing Stories for tap-through, not skips.
Best Time to Schedule Carousels
Carousel timing and slide-count advice.
Instagram Trends 2026
What is working on Instagram this year.
Instagram Statistics
User, reach and engagement numbers with sources.
100 Instagram Content Ideas
A hundred post ideas to fill your calendar.
How to Get More Instagram Followers
Growth tactics that survive algorithm changes.
How to Go Viral on Instagram
What actually moves reach.
Free Content Calendar Templates
Planning templates with an Instagram cadence for feed, Reels and Stories.
What Instagram Influencers Make
Earnings by follower tier.
Best Instagram Growth Tools
Instagram tools tested for scheduling, Stories, Reels and growth.
Instagram Aspect Ratios
Every dimension for Reels, Stories, carousels and feed posts.
Instagram Metrics and KPIs
Reach, sends, saves and the signals that move ranking.
How the Instagram Algorithm Works
Ranking signals across feed, Reels, Explore and Stories.
What Are Instagram Trial Reels?
How Trial Reels reach non-followers first.
For Photographers
Turn one shoot into weeks of portfolio posts.
For Models
Keep a consistent grid while travelling for work.
Social media for restaurants
Schedule the dish photos still sitting on a phone.
Schedule via API
Automate Instagram posting with the REST API, on every plan.
AI Agents
Connect ChatGPT, Claude or any MCP client to your Instagram.
Social Media Content Calendar
Plan Instagram in a visual calendar.
“This tool has truly made my content posting so much easier, I can't work without it. I can schedule my posts days in advance while working on other projects. Set it and forget it.”