Best Time to Post on Facebook in 2026: Complete Guide by Content Type

The best time to post on Facebook in 2026 depends on your content type: feed posts perform best at 9 AM-12 PM on weekdays, Reels peak between 6-9 PM when users are in entertainment mode, Stories should be spread across morning and evening windows (8-10 AM and 6-9 PM), and Groups see strongest engagement at 9 AM-12 PM Tuesday through Thursday. Wednesday is consistently the highest-engagement day across all formats, and Sunday is the weakest.

Facebook's algorithm prioritizes recency and meaningful engagement above all else. Understanding how the Facebook algorithm works is essential because timing directly determines how many followers see your post during the critical first hour — which signals the algorithm to push it further into feeds or bury it.

According to Sprout Social's analysis of 2.5 billion engagements across 600,000+ social profiles, high engagement on Facebook now stretches across the entire workday rather than concentrating in narrow morning peaks. Meanwhile, Buffer's study of over 1 million Facebook posts found that Wednesday delivers the highest engagement overall, with Sunday trailing by 15%.

This comprehensive guide breaks down the best time to post on Facebook by content type, day of week, industry, and audience — so you can maximize every post's reach. Use a social media scheduling tool to schedule Facebook posts at these optimal times automatically.

See all platforms: Check our complete Best Time to Post guide for optimal posting times across Instagram, TikTok, LinkedIn, Facebook, YouTube, and X.

Edited by Jamie Partridge, Founder — Reviewed February 12, 2026

TL;DR: Best Times for Facebook (All Formats)

Quick reference by content type:

Top 3 times overall:

1. 9-11 AM — Morning catch-up scrolling (feed posts, Groups, Pages)
2. 12-1 PM — Lunch break engagement (all formats)
3. 6-9 PM — Evening relaxation (Reels dominate, Stories, video)

Best days: Wednesday, Tuesday, Thursday Worst times: 10 PM-5 AM, Sunday early mornings

Auto-schedule posts at optimal times: PostEverywhere's Facebook scheduler automatically posts at peak engagement windows for each content type. Try free

Table of Contents

1. Why Timing Matters on Facebook
2. Best Times for Facebook Feed Posts
3. Best Times for Facebook Reels
4. Best Times for Facebook Stories
5. Best Times for Facebook Groups
6. Best Times for Facebook Pages
7. Best Times for Facebook Video
8. Day-by-Day Breakdown
9. Industry-Specific Facebook Timing
10. Time Zone Considerations
11. How to Find YOUR Best Time
12. Common Facebook Timing Mistakes
13. FAQs

Why Timing Matters on Facebook

Facebook's algorithm uses early engagement signals in the first 1-2 hours to decide whether to distribute your content more broadly. Understanding the algorithm's relationship with timing is crucial for organic reach.

According to Meta's official documentation, the algorithm considers:

1. Recency — Newer posts are ranked higher in feed
2. Relationship — Content from accounts users interact with regularly gets priority
3. Content type — Based on past behavior with similar formats (Reels, photos, links)
4. Engagement velocity — The speed at which a post collects reactions, comments, and shares

Hootsuite's research found that Facebook activity peaks between 5-8 AM as users reach for their phones to check overnight updates, news, and messages before the day gets busy. However, Sprout Social's data reveals that high engagement now stretches across the entire workday — from 8 AM to 6 PM — rather than concentrating in narrow morning-only peaks.

What happens when you post at the right time:

• Immediate reactions and comments from active followers
• Algorithm detects early traction and pushes the post into more feeds
• Content surfaces in the "Suggested for You" and "Popular Near You" sections
• Reach compounds (500 to 2,000 to 10,000 impressions)

What happens when you post at the wrong time:

• Few followers online to engage in the first hour
• Algorithm interprets low engagement as low-quality content
• Post never gets distributed beyond your immediate followers
• Stays flat (80 to 120 to 150 impressions, then dies)

The difference: The same Facebook post published at 3 AM vs 10 AM can see a 3-5x gap in organic reach.

Learn more: What is social media scheduling?

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Best Times for Facebook Feed Posts

Best times: 9 AM-12 PM (peak), 1-3 PM (secondary) Best days: Tuesday, Wednesday, Thursday Peak engagement: Wednesday at 9-11 AM

Why Feed Posts Peak in the Morning

Facebook feed posts — photos, text updates, link shares — are "catch-up" content. Users scroll through them quickly during morning routines, commute breaks, and mid-morning pauses. According to Buffer's analysis, early morning posting between 5-7 AM on weekdays gets solid engagement because Facebook's primary demographic (ages 25-34) typically checks the platform before work.

Morning window (9 AM-12 PM):

• Peak "catching up" time — users checking what they missed overnight
• Highest feed-scroll activity of the day
• Photos earn the most engagement in this window (35% more than text posts, per Buffer)

Afternoon window (1-3 PM):

• Lunch break browsing and post-lunch lull
• RecurPost's study of 2 million+ Facebook posts found 1-3 PM yields peak results
• Higher share rates as users pass interesting content to friends

Evening window (6-8 PM):

• Secondary peak as users unwind after work
• Product and lifestyle content performs well
• Longer average time spent reading comments

Feed Post Timing by Content Type

Learn more: Best time to schedule Facebook posts

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Best Times for Facebook Reels

Best times: 6-9 PM (peak), 12-1 PM (secondary) Best days: Monday, Tuesday, Wednesday, Thursday Peak engagement: 9 PM (per Dash Social's data from 1,000+ brands)

Why Reels Need Evening Timing

Facebook Reels are entertainment content. Users watch Reels when they are relaxing — not during quick feed-checking breaks. The 6-9 PM window captures people finishing their workday, making dinner, settling onto the couch, or unwinding from a long day. This mirrors TikTok's evening peak — see our best time to post on TikTok guide for a comparison of short-form video timing across platforms. According to Shortimize's research, this window captures "prime time for social media" with viewers having more leisure time to watch, engage, and share.

Evening hours (6-9 PM):

• Users in relaxation and entertainment mode
• Longer viewing sessions (5-20 minutes of Reel watching)
• Higher likelihood of watching to completion (key algorithm signal)
• More shares, comments, and saves

Lunchtime alternative (12-1 PM):

• Quick entertainment during work breaks
• Shorter Reels (15-30 seconds) outperform here
• Good for educational or how-to Reels

Late night finding: Dash Social's data showed brands posting at 9 PM saw an average engagement rate of 5.3% — the highest of any time slot for Reels.

Reels Timing by Content Type

Learn more: How to go viral on Facebook

Skip manual timing tests: PostEverywhere's smart scheduler analyzes YOUR audience and auto-posts Reels at peak times. Try free

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Best Times for Facebook Stories

Optimal strategy: Post 3-5 Stories throughout the day Peak viewing windows: 8-10 AM and 6-9 PM Best days: Tuesday, Wednesday, Thursday

Why Stories Require a Different Approach

Facebook Stories work differently from feed posts or Reels:

1. 24-hour lifespan — Limited window to capture views
2. Top-of-feed placement — Stories bar sits above the News Feed
3. Chronological ordering — Most recent Story appears first
4. Frequency matters more than a single "perfect" time — 3 Stories at decent times beats 1 Story at the perfect time

Morning window (8-10 AM):

• First check of the day — Stories bar is fresh
• High tap-through rates as users catch up
• Great for announcements, polls, and daily updates

Evening window (6-9 PM):

• Second major check-in after work
• Higher interaction rates on polls, quizzes, and questions
• Users have more time to tap through multiple frames

Story Frequency Recommendations

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Best Times for Facebook Groups

Best times: 9 AM-12 PM (peak), 7-9 PM (secondary) Best days: Tuesday, Wednesday, Thursday Peak engagement: Wednesday at 10-11 AM

Why Group Timing Differs from Pages

Facebook Groups foster conversation, not broadcasting. Members engage when they have time to read, comment, and discuss — which is different from quick feed scrolling. The algorithm within Groups also prioritizes posts that generate threaded discussions.

Morning discussion window (9 AM-12 PM):

• Members starting their day, coffee in hand, ready for discussion
• Questions and polls get the most responses
• Higher comment depth (replies to replies)

Evening community window (7-9 PM):

• Members with free time to participate in longer threads
• "What do you think?" and opinion-based posts thrive
• Great for live Q&As and community events

Group-specific tip: Post your most important Group content on Tuesday or Wednesday mornings when member activity is highest. Save lighter content (memes, casual polls) for Thursday-Friday afternoons.

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Best Times for Facebook Pages

Best times: 8 AM-6 PM (broad window), peak at 9 AM-12 PM Best days: Wednesday, Thursday, Friday Peak engagement: Wednesday-Thursday at 9-11 AM

Pages Have the Widest Effective Window

Sprout Social's industry-specific data shows that Facebook Pages see high engagement stretching across the entire workday — from 8 AM to 6 PM on most weekdays — rather than concentrated in narrow peaks. This is because Page audiences tend to be larger and more geographically distributed than Group or personal profile audiences.

Weekday strategy (Mon-Fri 8 AM-6 PM):

• Broad distribution means more time zones covered
• Algorithm gives Pages a "boost window" after publishing
• Optimal for brands with national or international audiences
• If you cross-post to Instagram via Meta Business Suite, note that Instagram has different peak hours — check the best time to post on Instagram guide

Weekend strategy (Sat-Sun):

• Shorter effective windows: Saturday 8 AM-12 PM, Sunday 9-11 AM
• Lower overall reach, but less competition from other Pages
• Good for evergreen content that doesn't need peak reach

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Best Times for Facebook Video

Best times: 1-3 PM (peak), 7-9 PM (secondary) Best days: Wednesday, Thursday Peak engagement: Wednesday at 1-3 PM

Why Long-Form Video Needs Afternoon Timing

Facebook video (non-Reels, typically 3+ minutes) requires dedicated viewing time. Users need to be in a position to watch and listen — not quick-scrolling during a meeting or commute.

Afternoon window (1-3 PM):

• Post-lunch attention spans are ideal for longer content
• Users at desks with headphones
• Higher completion rates than morning

Evening window (7-9 PM):

• Couch-scrolling with full attention
• Facebook Watch competes here, so quality matters
• Sound-on viewing (vs. silent morning scrolling)

Format tip: According to Buffer's data, photos outperform video posts on average engagement — but video drives significantly more watch-time and shares when posted at optimal times. Always add captions since many users scroll with sound off during the day.

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Day-by-Day Breakdown

Based on combined data from Sprout Social, Hootsuite, and Buffer analyzing millions of Facebook posts:

Monday

Best times: 9 AM, 11 AM, 5 PM Engagement level: Medium-High

Best content themes: Weekly tips, fresh starts, industry roundups Hootsuite data: Best single time is 5 PM

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Tuesday — TOP ENGAGEMENT DAY

Best times: 9 AM, 10 AM, 12 PM, 6 PM Engagement level: Highest (tied with Wednesday)

Why Tuesday wins: Users are settled into their weekly rhythm, past Monday's catch-up rush, and actively engaging with content. Hootsuite found that 5 AM on Tuesday is the single highest-engagement time slot globally.

Best content themes: Product launches, educational content, community polls

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Wednesday — PEAK ENGAGEMENT

Best times: 9 AM, 11 AM, 1-3 PM, 6 PM Engagement level: Highest

Why Wednesday peaks: Mid-week sweet spot — past Monday blues, before the Friday wind-down. Users are most active and engaged across all content types. Buffer's data shows Wednesday as the single highest-engagement day overall.

Best content themes: Key announcements, flagship content, detailed how-to posts

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Thursday

Best times: 9 AM, 12 PM, 3 PM, 7 PM Engagement level: High

Key stat: According to Sprout Social, engagement rates on Facebook are 18% higher on Thursdays and Fridays compared to Mondays.

Best content themes: Behind-the-scenes, weekend teasers, throwback content

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Friday

Best times: 9 AM, 10 AM, 1 PM Engagement level: Medium-High

Note: The engagement window narrows on Fridays compared to earlier weekdays. Sprout Social's data shows concentrated best times at 9 AM and 10 AM, with afternoon trailing off as people mentally start their weekends.

Best content themes: Friday favorites, weekend plans, week recaps, light entertainment

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Saturday

Best times: 8-11 AM, 7 PM Engagement level: Medium-Low

Weekend behavior: People wake up later, spend more time outdoors and offline, and check Facebook sporadically. Reduce posting volume compared to weekdays. Buffer notes Saturday sees 10.4% less engagement than Wednesday.

Best content themes: Lifestyle content, weekend activities, casual community posts

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Sunday

Best times: 10 AM, 2 PM Engagement level: Lowest

Key stat: Buffer's research shows Sunday posts get 15% less engagement than Wednesday posts. However, RecurPost's study found Sunday at 2 PM emerging as a surprisingly strong engagement slot for certain audiences — likely because competition is lower.

Best content themes: Sunday reset, week-ahead previews, relaxation content, evergreen posts

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Industry-Specific Facebook Timing

B2C / E-commerce

Best times: 9-10 AM, 12-1 PM, 5-7 PM Target audience: Consumers shopping during breaks or evening browsing

Sprout Social's retail data shows Tuesday, Wednesday, and Monday as the best days for retail, with strong engagement from 8-11 AM.

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B2B / Professional Services

Best times: 9 AM-2 PM Target audience: Professionals during work breaks

Best days: Tuesday, Wednesday, Thursday — mid-morning on weekdays aligns with "brain break" scrolling, per WordStream's data. The 2-4 PM afternoon slump also performs well for B2B as professionals look for a mental reset. For B2B brands, LinkedIn often outperforms Facebook — see our best time to post on LinkedIn guide for dedicated professional platform timing.

Avoid: Evenings and weekends (low professional audience activity)

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Restaurants / Food & Beverage

Best times: 10-11 AM, 4-6 PM Target audience: People planning meals

Sprout Social's food & beverage data identifies Tuesday at 9-11 AM as the single best window, with Friday also performing strongly.

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Real Estate

Best times: 9-11 AM, 7-9 PM Target audience: Home buyers/sellers during research hours

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Healthcare

Best times: 9-10 AM (Tue/Thu), 11 AM-1 PM (Sat) Target audience: Patients and health-conscious audiences

Hootsuite's healthcare data shows healthcare content performs notably better on weekends — likely because healthcare professionals and patients do their personal scrolling during downtime rather than intense weekdays.

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Nonprofits

Best times: 8 AM-1 PM (Tue-Wed) Target audience: Donors, volunteers, community members

Sprout Social's nonprofit data identifies Tuesday and Wednesday as top days, with Thursday mornings (8-11 AM) as a strong secondary window. Avoid Saturday (lowest nonprofit engagement day).

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Technology / SaaS

Best times: 12 PM (Wed), 11 AM-5 PM (Thu) Target audience: Tech professionals and early adopters

Hootsuite's technology data shows late afternoons and mid-mornings perform best for tech — aligning with breaks between meetings when professionals check social media.

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Time Zone Considerations

Single Time Zone Audience (80%+ concentrated)

Strategy: Post at optimal times for that timezone.

Example: 80% of followers in EST

• Post times: 9 AM EST, 12 PM EST, 7 PM EST
• Simple: use your audience's timezone directly

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Two Time Zone Audience (US Coasts)

Strategy: Split the difference or post twice.

Example: 50% EST + 50% PST

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Global Audience

Strategy: Rotate posting times or focus on your primary market.

Universal peak times (UTC):

• 2-4 PM UTC — Catches morning US, evening Europe
• 1-3 AM UTC — Morning Asia, late night US

Better approach: Use Meta Business Suite Insights to identify where your audience is concentrated, then optimize for that timezone. Focus on your core 80%.

Tool recommendation: Facebook scheduling tools with smart timezone features can auto-adjust for your audience's location.

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How to Find YOUR Best Time

Generic "best times" are a starting point. Your audience's behavior is unique. Here is how to find YOUR optimal posting times:

Step 1: Check Meta Business Suite Insights

1. Open Meta Business Suite
2. Click "Insights" in the left menu
3. Navigate to "Your Audience" or "Benchmarking"
4. View the breakdown of when YOUR followers are most active (by day and hour)

This is your personalized best-time data. Cross-reference with the general guidelines in this post.

Step 2: Audit Your Top-Performing Posts

1. In Meta Business Suite, go to "Content"
2. Sort by "Reach" or "Engagement"
3. Note posting times of your top 10 posts across all formats
4. Look for patterns (e.g., posts at 10 AM consistently outperform 3 PM)

Step 3: Run A/B Tests

Test method:

1. Pick similar content (2 similar Reels, 2 similar photo posts)
2. Post one at 9 AM, one at 7 PM (same day or different days)
3. Compare first-hour engagement (reactions, comments, shares)
4. Repeat for 2 weeks per content type

Track: Which time slots consistently get 2x+ better engagement?

Step 4: Test 3-5 Time Slots Per Format

Don't just test one time. Create a test schedule:

Example 2-week feed post test:

• Week 1: Post at 9 AM, 12 PM, 6 PM (different days)
• Week 2: Repeat same times
• Compare: Which time slot wins consistently?

Example 2-week Reels test:

• Week 1: Post Reels at 12 PM, 6 PM, 9 PM (different days)
• Week 2: Repeat same times
• Compare: Which evening slot drives highest views?

Step 5: Adjust Seasonally

Audience behavior shifts with seasons:

• Summer: Evening engagement drops (people outside, traveling)
• Winter: Evening engagement rises (people indoors, scrolling longer)
• Holidays: Weekday patterns break (people off work, weekend-style behavior)
• Back-to-school / New Year: Higher morning engagement as routines reset

Re-check Insights every 2-3 months to catch these shifts.

Step 6: Track Performance with UTM Links

Measure which posting times drive actual website traffic and conversions using our free UTM link builder. Add UTM parameters to links in your posts to track click-through rates by posting time in Google Analytics.

Use the engagement rate calculator to compare engagement rates across different posting windows.

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Common Facebook Timing Mistakes

Mistake 1: Using the Same Time for All Content Types

Problem: Posting Reels at 9 AM (when feed posts perform best) and feed posts at 8 PM (when Reels dominate).

Fix: Match content type to user mindset:

• Feed posts: 9 AM-12 PM (morning catch-up scrolling)
• Reels: 6-9 PM (entertainment and relaxation mode)
• Stories: Multiple times — 8-10 AM and 6-9 PM
• Groups: 9 AM-12 PM (discussion readiness)

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Mistake 2: Posting When It Is Convenient for YOU

Problem: You finish creating content at 2 PM, so you post at 2 PM. But your audience may be deep in afternoon meetings.

Fix: Batch-create content, then schedule posts for optimal times. Use a Facebook scheduling tool to auto-post at 9 AM or 7 PM when you are busy doing other things.

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Mistake 3: Ignoring the Page vs Group vs Profile Distinction

Problem: Treating all Facebook surfaces the same way. A post that works on your Page at 3 PM may flop in a Group at the same time.

Fix: Groups thrive on morning discussion posts (9-11 AM Tue-Thu). Pages have broader engagement windows (8 AM-6 PM). Personal profiles peak around evenings and weekends when friends are scrolling.

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Mistake 4: Ignoring Your Insights Data

Problem: Following generic "best times" without checking YOUR audience data in Meta Business Suite.

Fix: Check Insights monthly. Your audience might skew heavily toward a specific timezone or have unusual activity patterns (night-shift workers, international audience). Generic advice does not account for your specific follower base.

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Mistake 5: Posting the Same Time Every Day Without Testing

Problem: "I heard 9 AM is best" so you post at 9 AM every day without ever testing other times.

Fix: Test 3-5 different times over 2-4 weeks per content type. Compare results. Then optimize based on YOUR data, not industry averages.

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Mistake 6: Forgetting Time Zones

Problem: Your audience is in EST, you are in PST. You post at "6 PM your time" (9 PM EST — when most of your audience is winding down).

Fix: Check Meta Business Suite, then Insights, then Your Audience for top locations. Post in THEIR timezone, not yours. Use cross-posting tools that handle timezone conversion automatically.

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Mistake 7: Treating Facebook Like Instagram or TikTok

Problem: Applying Instagram or TikTok timing strategies directly to Facebook. Different platforms, different demographics, different usage patterns.

Fix: Facebook's audience skews slightly older (25-44 core demographic), checks in during morning routines and work breaks, and engages with longer-form content. Do not assume that your TikTok timing translates to Facebook success.

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Mistake 8: Posting Only on Weekdays and Ignoring Weekend Opportunities

Problem: Going completely silent on weekends, missing engaged audiences in entertainment, hospitality, travel, and lifestyle niches.

Fix: While weekdays win overall, Sprout Social's travel data shows Sunday is actually the BEST day for travel and hospitality. Healthcare content also performs better on weekends. Know your industry before writing off Saturday and Sunday.

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Mistake 9: Sacrificing Content Quality for Perfect Timing

Problem: Rushing content creation to hit the "perfect" 9 AM posting window, resulting in lower-quality posts.

Fix: 80% content quality, 20% timing. A great post at 2 PM outperforms a mediocre post at 9 AM. Focus on creating content that resonates, then use scheduling to hit optimal windows. Get inspired with 100 Facebook content ideas.

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Mistake 10: Not Posting Consistently

Problem: Posting at 9 AM Monday, 3 PM Thursday, 8 PM Saturday — no pattern. Your audience never learns when to expect your content.

Fix: Pick 1-2 optimal times per content type and post consistently. The Facebook algorithm rewards regular posting cadence. Use a content calendar to plan your week in advance.

Example weekly schedule:

• Monday, Wednesday, Friday: Feed post at 9 AM, Reel at 7 PM
• Tuesday, Thursday: Group post at 10 AM, Stories morning and evening

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Getting Started: Facebook Timing Checklist

Ready to optimize your Facebook posting times? Follow these 12 steps:

1. Check Meta Business Suite Insights — Go to Insights, then Your Audience to see when YOUR followers are most active by day and hour

2. Audit your last 30 posts — Note posting times of your top 10 performers. Look for timing patterns

3. Implement format-specific timing:

   • Feed posts: Test 9-11 AM window
   • Reels: Test 6-9 PM window
   • Stories: Spread across 8-10 AM and 6-9 PM
   • Groups: Test 9 AM-12 PM Tue-Thu

4. Prioritize Tuesday/Wednesday — These days consistently show highest engagement across all formats

5. Match content to user mindset:

   • Morning: Feed posts, Group discussions, first Stories
   • Lunch: Product content, quick Reels, link posts
   • Evening: Entertainment Reels, long-form video, Stories

6. Adjust for your industry — B2B = morning/early afternoon. E-commerce = evening. Healthcare = weekends. Restaurant = meal-planning hours

7. Account for time zones — If 50%+ audience in one timezone, optimize for that. If split, consider double-posting or compromise times

8. Batch-create content — Film multiple Reels, prepare several feed posts in one session. Schedule throughout the week at optimal times

9. Use a Facebook scheduling tool — Auto-post at optimal times without manual publishing

10. Post Stories consistently — 2-4 per day minimum, spread across morning and evening windows

11. Track and measure — Use UTM links and the engagement rate calculator to see which posting times drive conversions

12. Review monthly — Check Insights every 30 days. Audience activity patterns shift with seasons and platform changes

Pro tip: The Facebook algorithm rewards consistency and meaningful engagement over perfect timing. Posting quality content at "good" times consistently will always outperform mediocre content at "perfect" times sporadically. Use PostEverywhere to maintain consistency automatically, then focus your energy on creating content that drives real conversations.

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FAQs: Best Time to Post on Facebook

What is the overall best time to post on Facebook in 2026?

The best time to post on Facebook is 9-11 AM on weekdays, with Tuesday and Wednesday showing the highest engagement across all formats. However, optimal times vary by content type: feed posts peak at 9 AM-12 PM, Reels at 6-9 PM, and Stories should be posted multiple times in the morning and evening. Hootsuite's data identifies 5 AM Tuesday as the single highest-engagement time slot globally, while Buffer's research points to Wednesday as the best overall day.

Should I post Facebook Reels at the same time as feed posts?

No. Facebook Reels perform best between 6-9 PM when users are in entertainment mode and have leisure time to watch video, while feed posts peak at 9 AM-12 PM when users are in morning catch-up mode. Posting Reels in the morning wastes their entertainment potential, and posting photo-based feed posts in the evening puts them in direct competition with video content that the algorithm prioritizes during those hours.

What is the best day to post on Facebook?

Wednesday and Tuesday consistently show the highest engagement across all content types, followed by Thursday. Buffer's research shows Wednesday as the overall winner, while Sunday posts receive 15% less engagement than Wednesday. However, industry matters — Sprout Social's data shows Sunday is the best day for travel and hospitality brands, and healthcare content performs better on weekends.

What is the worst time to post on Facebook?

10 PM-5 AM is the worst time to post on Facebook, as minimal user activity means your post ages before most followers see it. Sunday early mornings (before 9 AM) also tend to underperform significantly. Hootsuite recommends avoiding posting after 10 PM due to minimal user activity across nearly all demographics.

Does posting time affect Facebook Reels views?

Yes, significantly. Facebook Reels posted during evening hours (6-9 PM) receive substantially more views because users are in dedicated entertainment-viewing mode with longer session times. Dash Social's data from 1,000+ brands found that 9 PM posts averaged a 5.3% engagement rate — the highest of any time slot. Early engagement signals the algorithm to push Reels to wider audiences via the Reels tab and suggested content.

How often should I post on Facebook in 2026?

For most Pages, 1-2 feed posts per day at optimal times outperforms 3-4 posts at random times. Quality and timing together beat quantity. For Reels, 3-5 per week during evening hours is a strong cadence. For Stories, aim for 2-4 per day spread across morning and evening. The algorithm favors consistency, so a reliable daily posting schedule beats sporadic bursts of content.

Are weekend Facebook posts worth it?

It depends on your industry. For most B2B brands and professional services, weekdays dominate — skip weekends or post only evergreen content. But for travel and hospitality (Sunday is the best day, per Sprout Social), healthcare (performs better on weekends), and entertainment brands, weekend posts can outperform weekdays. Check your own Insights data to see if your audience engages on weekends.

How do I find MY best posting time on Facebook?

Open Meta Business Suite, navigate to Insights, then Your Audience to see when your specific followers are most active. Cross-reference this data with your top 10 best-performing posts to find timing patterns. Then run A/B tests — post similar content at different times over 2 weeks and compare first-hour engagement. Your personalized data will always be more accurate than generic averages. Use a scheduling tool to automate posting at your optimal windows.

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Related Resources

Facebook Strategy:

• How the Facebook algorithm works — Understanding what drives organic reach
• 100 Facebook content ideas — Never run out of post ideas
• How to go viral on Facebook — Maximize your reach potential
• How to get more Facebook followers — Grow your audience

Facebook Scheduling Guides:

• Best time to schedule Facebook posts — Detailed scheduling guide
• 25 best AI tools for Facebook — AI-powered Facebook tools

Best Time to Post Guides:

• Best Time to Post on Instagram — Instagram timing guide
• Best Time to Post on TikTok — TikTok timing guide
• Best Time to Post on LinkedIn — LinkedIn timing guide
• Best Time to Post on YouTube — YouTube timing guide
• Best Time to Post on X (Twitter) — X/Twitter timing guide
• Best Time to Post on Threads — Threads timing guide

Cross-Platform Scheduling:

• Best time to schedule social media posts — All platforms overview
• Best time to schedule TikTok posts
• Best time to schedule LinkedIn posts
• Best time to schedule X posts

Free Tools:

• Hashtag generator — Find the best hashtags for your Facebook posts
• Free UTM link builder — Track which posting times drive conversions
• Engagement rate calculator — Measure your Facebook engagement

Scheduling Tools:

• Facebook scheduling tool — Auto-post at optimal times
• Social media content calendar — Visual planning across all formats
• Cross-posting features — Post to all platforms at once
• All integrations — Facebook integration details

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Pro tip: The Facebook algorithm rewards consistency and meaningful engagement over perfect timing. Posting quality content at "good" times consistently will always outperform mediocre content at "perfect" times sporadically. Use a social media scheduler to maintain consistency, then focus your energy on creating content that genuinely resonates with your audience.

Last updated: February 12, 2026 — Reviewed by Jamie Partridge, Founder of PostEverywhere