The best time to post on Facebook is at the weekend, with Sunday the strongest day, and the best time of day is the afternoon from 3 to 6 PM, in your local time. In our early data from more than 500 Facebook posts scheduled with PostEverywhere, Sunday posts did 28% better than the same account's usual post, Saturday posts 19% better, and afternoon posts 22% better.
This guide is part of PostEverywhere's Best Time to Post Study 2026, an original data study of 500+ Facebook posts scheduled with PostEverywhere, built on our own data rather than other people's studies.
Every number comes from Facebook Page posts that businesses published through PostEverywhere between August and October 2026, each compared with the same account's usual results. Facebook is our smallest published sample, because our Facebook results only start in August 2026, so please read this as early data.
The day-level pattern is consistent, so we give the best days and the best part of the day rather than single hours. The method is explained at the end.
Best time to post on Facebook, day by day
"Lift" is how much better posts on that day did than the same account's usual post. All times are the poster's local time.
| Day | Lift vs the account's usual post |
|---|---|
| Monday | +10% |
| Tuesday | +8% |
| Wednesday | 0% |
| Thursday | -1% |
| Friday | -2% |
| Saturday | +19% |
| Sunday | +28% |
The week has a clear shape. Sunday and Saturday lead, Monday and Tuesday are solidly above average, and the middle of the week through Friday is flat. With fewer than 100 posts on each day, the exact percentages will move as more results come in, but the weekend lead has held up in every way we have cut the data.
For every platform side by side, see our best time to post hub.
PostEverywhere finds your best time to post on Facebook for you. Once your account has about 30 posts with results, it suggests times from your own posts as you schedule; until then it suggests general times like these. See how best-time suggestions work.
Best time of day to post on Facebook
Across all the posts, from best to worst:
| Time of day | Lift vs the account's usual post |
|---|---|
| Late evening, 9 PM-midnight | +26% |
| Afternoon, 3-6 PM | +22% |
| Overnight, midnight-5 AM | +18% |
| Early, 5-9 AM | +6% |
| Morning, 9 AM-noon | +6% |
| Lunchtime, noon-3 PM | +4% |
| Evening, 6-9 PM | +4% |
The afternoon from 3 to 6 PM is the window we trust most, because it combines a strong result with a reasonable number of posts. The late evening and overnight look strong too, but on only a few dozen posts each, so treat them as something to test rather than a recommendation.
Mornings, which a lot of Facebook advice favours, were only slightly above average in our data.
Best time to post on Facebook today
If today is a weekend, post in the afternoon, between 3 and 6 PM. If it is a Monday or Tuesday, the same afternoon window is a good default. From Wednesday to Friday, Facebook was about average in our data at most times, so post when you can be around to answer comments and save your best post for Sunday.
A social media calendar makes it easy to see which post lands on which day.
Best time to post on Facebook on Monday
Monday did 10% better than an account's usual post, the third-best day of the week. People coming back from the weekend catch up on Facebook, and an afternoon post meets them after the morning rush.
Best time to post on Facebook on Tuesday
Tuesday did 8% better than usual. It behaves like Monday, so the afternoon from 3 to 6 PM is a sensible slot.
Best time to post on Facebook on Wednesday
Wednesday was exactly average in our data. Timing matters less here than the post itself, so use Wednesday for everyday updates rather than your most important posts.
Best time to post on Facebook on Thursday
Thursday was about average, 1% under an account's usual post. Many guides call Thursday morning Facebook's best slot; our data doesn't show that, so test it against a weekend post before you rely on it.
Best time to post on Facebook on Friday
Friday was about average, 2% under usual. If you have something for the weekend, such as an event or an offer, consider posting it on Saturday instead.
Best time to post on Facebook on Saturday
Saturday did 19% better than usual, the second-best day. Weekend afternoons, when people have time to scroll, are a strong slot for Page posts.
Best time to post on Facebook on Sunday
Sunday did 28% better than usual, the best day of the week in our data. If you post to Facebook once a week, make it a Sunday afternoon.
Best time to post on Facebook in Pakistan, India and other countries
Everything on this page is in the poster's local time, so it applies anywhere: if your followers are in Pakistan, post on a Sunday afternoon Pakistan time. The same goes for India, the Philippines or anywhere else.
If you live in one country and post for an audience in another, convert first. Here is 4 PM on a Sunday on the US East Coast elsewhere:
| Where you are | 4 PM in New York is about | 4 PM in Los Angeles is about |
|---|---|---|
| Pakistan | 1-2 AM Monday | 4-5 AM Monday |
| India | 1:30-2:30 AM Monday | 4:30-5:30 AM Monday |
| Philippines | 4-5 AM Monday | 7-8 AM Monday |
| United Kingdom | 8-9 PM | 11 PM-midnight |
| Australia (Sydney) | 6-8 AM Monday | 9-11 AM Monday |
The ranges cover daylight saving changes. Times like these are exactly why teams posting across time zones schedule their Facebook posts instead of staying up for them. To set a post for one of these slots, follow our guide to scheduling a Facebook post for a set time.
Why posting time matters on Facebook
Facebook's Feed puts the posts it predicts you will value most at the top, and how a post performs early on feeds those predictions. Meta's own explanation of Feed ranking lists signals such as "a weighted count of the number of times a post has been viewed in 2 hours".
A post that goes out while your audience is relaxed and scrolling builds those early numbers. One that goes out when they are busy starts with fewer.
That may explain our weekend result. On a Sunday afternoon people have time, and there are fewer Page posts competing for them than on a weekday. Facebook is still where the broadest audience is: Pew Research found that 70% of US adults use it.
That breadth means one average can't fit every Page, which is why testing your own slots matters. Our guide to how the Facebook algorithm works covers the other ranking signals.
Be on Facebook on Sunday afternoon without opening your laptop. PostEverywhere schedules your Facebook posts and Reels for the exact time you choose, alongside Instagram and every other top platform. Start your 7-day free trial. Plans start at $9 a month.
Facebook Reels, Pages and Groups
Our data covers Facebook Page posts as a whole, so treat it as the default. Two adjustments are worth testing:
- Reels are recommended to people who don't follow you, so they behave more like Instagram Reels. See our Instagram timing guide for what our data shows there.
- Groups depend on when members are active. A group's members are usually its best guide, so watch when posts get comments and post just before that.
Whatever the format, the same content rules apply. Our guide to growing a Facebook following covers what makes people engage once the timing is right.
How to find your own best time to post on Facebook
Our sample is small, so your own numbers matter more on Facebook than anywhere else.
Open Meta Business Suite or the Professional Dashboard for your Page. Meta's guide to Business Suite explains where its Insights live.
Look at when your posts get engagement. Page Insights shows reach for each post. Sort your recent posts by reach and note the days and hours of your top ten. Meta's lesson on analysing Page performance walks through the Posts view.
Pick three slots to test: Sunday at 4 PM, a weekday afternoon, and the slot your best posts share.
Post similar content in each for three weeks, so you are testing the time and not the topic.
Compare reach and engagement after 48 hours, and keep the best two or three slots. A posting queue keeps the test on track: set the slots once and each new post drops into the next free one.
Let PostEverywhere schedule it for you
Once you know your slots, PostEverywhere puts every Facebook post into them. Set your posting queue to your best two or three times, add posts whenever you write them, and they go out on schedule alongside your Instagram, LinkedIn and every other channel.
If you work with an AI agent, ask Claude or ChatGPT to schedule the week's Facebook posts and it will slot them in for you.
For Facebook, PostEverywhere suggests your own best times once your Page has about 30 posts with results from the last 90 days. Until then it uses general guidance, because there is no Facebook-wide default to start from. See how best-time suggestions work.
Fill your Facebook calendar in one sitting. Queue a week of posts, set your best slots once, and PostEverywhere publishes on time. Start your free trial, or see how best times work.
How we worked this out
- The posts: More than 500 Facebook Page posts published through PostEverywhere between 16 August and 24 October 2026, from accounts with at least 15 posts that had results.
- The measure: each post's engagement, collected at least three days after it went out, compared with the median of the same account's 20 nearest posts. A post scoring +50% did half as well again as that account usually does.
- The times: the poster's local day and hour, from their PostEverywhere profile. Accounts still on the default time zone were left out.
- The limits: this is our smallest published sample, so we report days and broad parts of the day only, never single hours. We will update this page as more Facebook results come in. Our engagement rate calculator helps you compare your own posts fairly while you test.
How to cite this study: PostEverywhere, Best Time to Post Study 2026: Facebook, based on 500+ Facebook posts scheduled with PostEverywhere, August 2026 to October 2026. https://posteverywhere.ai/blog/best-time-to-post-on-facebook
Facebook vs other platforms
Facebook's weekend lead is unusual. On LinkedIn our data puts the best slot on Wednesday morning; see the LinkedIn timing guide. X does best from late morning through lunch; see when to post on X. Bluesky and Threads are still too new in our data to publish numbers; see when to post on Bluesky for a starting point.
If you cross-post, a Sunday afternoon post to Facebook and a Wednesday morning post to LinkedIn can come from the same idea, and pins can follow on Pinterest.
FAQ
What is the best time to post on Facebook?
At the weekend in the afternoon, between 3 and 6 PM in your local time. In our early data from more than 500 Facebook posts, Sunday posts did 28% better than the account's usual post and afternoon posts 22% better.
What is the best day to post on Facebook?
Sunday, followed by Saturday and Monday. In our data Sunday posts did 28% better than usual and Saturday posts 19% better, while Wednesday to Friday were about average.
What is the best time to post on Facebook on Saturday and Sunday?
The afternoon, between 3 and 6 PM. Weekends were the two best days in our data, and the afternoon was the strongest part of the day we could measure reliably.
What is the best time to post on Facebook today?
Between 3 and 6 PM, especially at the weekend or on a Monday or Tuesday. From Wednesday to Friday our data was about average at most times, so post when you can answer comments.
What is the best time of day to post on Facebook?
The afternoon, from 3 to 6 PM, which did 22% better than usual in our data. Late evening also looked strong but on very few posts, so test it before relying on it.
What is the best time to post on Facebook in Pakistan?
The same local-time windows apply: a weekend afternoon, around 3 to 6 PM Pakistan time. If your audience is abroad, convert to their time zone and schedule the post for their afternoon.
How do I find my best time to post on Facebook?
Open Meta Business Suite, sort your recent posts by reach, and note when your top ten went out. Test three slots for three weeks, such as Sunday at 4 PM, and keep the ones with the best results after 48 hours.
Sources
Every outside fact in this article comes from the pages below, mostly the platforms' own help centres. Our own figures come from posts scheduled with PostEverywhere, as explained in How we worked this out.
For every platform side by side, see the best time to post hub.
- Meta Transparency Center: How Facebook Feed ranking works
- Pew Research Center: Americans' Use of Social Media in 2026
- Meta: Meta's guide to Business Suite
- Meta: Page Insights
- Meta: Analysing Page performance
Founder & CEO of PostEverywhere. Writing about social media strategy, publishing workflows, and analytics that help brands grow faster.
