AIContent Creation

How to Create AI Images (Step-by-Step Guide)

Updated 7 January 2026
9 min read

Learn how to create AI images in seconds using text prompts. Step-by-step guide for beginners: best AI image generators, prompt tips, and how to use AI images for social media.

How to create AI images: person typing prompt into AI image generator to create digital artwork

How to create AI images: Type what you want, AI generates it in seconds. That's it.

This is the complete guide to creating AI images. You'll learn how to create AI images step-by-step, the best AI image generators to use, and how to write prompts that create AI images exactly as you envision them. No design skills required.

Want to create AI images and post them directly to social media? PostEverywhere's AI Content Generator creates images, videos, and captions—then schedules them to Instagram, TikTok, LinkedIn, and more in one workflow. Try it free →

TL;DR

  • AI image generation uses text prompts to create images in seconds
  • How it works: Describe what you want → AI generates multiple options → Download or edit
  • Best for: Social media graphics, product mockups, blog images, marketing visuals
  • Free tools: Bing Image Creator, Leonardo.ai (limited), Canva (limited)
  • Pro tools: Midjourney, DALL-E 3, PostEverywhere (integrated with scheduling)
  • Prompt formula: Subject + Style + Details + Mood (e.g., "minimalist coffee cup, product photography, marble background, soft morning light")
  • Time saved: 10-20 hours/week vs. hiring designers or doing photoshoots

Quick Jump Links


What Is AI Image Generation?

AI image generation uses machine learning models to create images from text descriptions. You type what you want—"a golden retriever wearing sunglasses on a beach"—and the AI produces that image in seconds.

How it works:

  1. You write a text prompt describing your desired image
  2. The AI model interprets your description
  3. It generates one or more image options
  4. You select, edit, or regenerate until you're satisfied

What you can create:

  • Product photos without a photoshoot
  • Social media graphics and thumbnails
  • Blog and website imagery
  • Marketing materials and ads
  • Artistic illustrations
  • Concept visualizations

The technology has advanced rapidly. In 2024-2026, AI image generators can produce photorealistic images, match specific brand styles, and generate in any aspect ratio you need.


How to Create AI Images (5 Steps)

Here's exactly how to create AI images, whether you're a complete beginner or have some experience:

Step 1: Choose Your AI Image Generator

Pick a tool based on your needs. Here are our top models:

See all AI models we support →

Tool Best For Pricing
PostEverywhere Social media images + scheduling Free trial, then $19/mo
Midjourney Artistic, stylized images $10/mo
DALL-E 3 (ChatGPT) Realistic, versatile $20/mo (ChatGPT Plus)
Bing Image Creator Free casual use Free
Leonardo.ai Game art, characters Free tier available
Canva AI Quick marketing graphics Free tier available

For social media creators, I recommend PostEverywhere because you can generate images, captions, and videos—then schedule them to all your platforms in one workflow. No downloading and re-uploading.

Step 2: Write Your Prompt

Your prompt is the text description that tells the AI what to create. The more specific you are, the better your results.

Basic prompt structure:

[Subject] + [Style] + [Details] + [Mood/Lighting]

Examples:

Weak Prompt Strong Prompt
"coffee cup" "minimalist white coffee cup on marble countertop, product photography, soft natural morning light, 4K"
"woman working" "professional woman working on laptop in modern office, candid shot, warm lighting, shallow depth of field"
"sunset" "dramatic ocean sunset with orange and purple sky, silhouette of palm trees, cinematic wide shot"

Step 3: Generate Your Image

Click "Generate" and wait 10-30 seconds. Most AI tools produce 2-4 variations per prompt.

Pro tip: Don't settle for the first result. Generate 3-4 batches with slightly different prompts to find the perfect image.

Step 4: Refine and Iterate

If the result isn't quite right:

  • Add more details to your prompt (colors, lighting, camera angle)
  • Remove elements you don't want ("no text", "no people")
  • Specify style more clearly ("photorealistic", "illustration", "3D render")
  • Use negative prompts if the tool supports them

Step 5: Download and Use

Once you have an image you love:

  1. Download in the highest resolution available
  2. Resize for your specific platform (Instagram 1080x1080, LinkedIn 1200x627, etc.)
  3. Add text overlays if needed (using Canva or your design tool)
  4. Post to your social media channels

With PostEverywhere's AI Content Generator, step 5 is built-in—generate images, add AI captions, and schedule directly to Instagram, TikTok, LinkedIn, Facebook, X, and YouTube.


Best AI Image Generators (2026)

Want the full breakdown? See our complete comparison: Best AI Image Generators in 2026 (Tested & Ranked)

For Social Media Creators: PostEverywhere

PostEverywhere's AI Content Generator is purpose-built for social media:

  • Generate images, videos, and captions from text prompts
  • Optimized for each platform's dimensions
  • Schedule directly to all your social accounts
  • No downloading/uploading between apps

Try PostEverywhere free →

For Artistic/Stylized Images: Midjourney

Best for stunning artistic images. Accessed through Discord. Excellent for:

  • Creative marketing visuals
  • Abstract brand imagery
  • Artistic interpretations

For Versatility: DALL-E 3 (via ChatGPT)

OpenAI's latest model, integrated into ChatGPT Plus. Best for:

  • Photorealistic images
  • Following complex instructions
  • Iterating with conversation

For Free Use: Bing Image Creator

Microsoft's free AI image generator powered by DALL-E. Best for:

  • Casual personal use
  • Testing prompts before paying
  • Simple graphics

How to Write AI Image Prompts

The quality of your AI images depends almost entirely on your prompts. Here's how to write prompts that work:

The Prompt Formula

[Subject] + [Action/Pose] + [Environment] + [Style] + [Lighting] + [Technical Details]

Example breakdown:

  • Subject: "young entrepreneur"
  • Action: "smiling while looking at phone"
  • Environment: "in a modern coworking space"
  • Style: "candid photography"
  • Lighting: "natural window light"
  • Technical: "35mm lens, shallow depth of field"

Full prompt: "young entrepreneur smiling while looking at phone in a modern coworking space, candid photography, natural window light, 35mm lens, shallow depth of field"

Style Keywords That Work

Style Keywords to Use
Photorealistic "photo", "photograph", "photorealistic", "DSLR", "4K"
Illustration "illustration", "digital art", "vector", "flat design"
Minimalist "minimalist", "clean", "simple", "white space"
Cinematic "cinematic", "movie still", "dramatic lighting", "wide angle"
Product "product photography", "studio lighting", "white background"

What to Avoid

  • ❌ Vague descriptions ("nice picture of food")
  • ❌ Too many conflicting elements
  • ❌ Expecting exact brand logos or copyrighted characters
  • ❌ Text in images (AI struggles with readable text)

AI Images for Social Media

Here's how to create AI images specifically for social media platforms:

Instagram

Best dimensions: 1080x1080 (feed), 1080x1920 (stories/reels)

Prompt ideas:

  • Product flat lays with branded colors
  • Lifestyle imagery for your niche
  • Quote card backgrounds
  • Behind-the-scenes style mockups

Example prompt: "flat lay of skincare products on pink marble, soft shadows, instagram aesthetic, product photography, 1:1 aspect ratio"

LinkedIn

Best dimensions: 1200x627 (link preview), 1080x1080 (feed)

Prompt ideas:

  • Professional office environments
  • Abstract business concepts
  • Data visualization backgrounds
  • Headshot backgrounds

Example prompt: "modern office meeting room with glass walls, natural light, professional corporate photography, slight blur, warm tones"

TikTok/Reels

Best dimensions: 1080x1920

Prompt ideas:

  • Eye-catching thumbnail backgrounds
  • Trending aesthetic styles
  • Bold, colorful visuals

Learn more: How to schedule TikToks

Creating a Consistent Brand Look

To maintain brand consistency with AI images:

  1. Save your best prompts as templates
  2. Include brand colors in every prompt ("using coral and teal color palette")
  3. Specify consistent style ("flat illustration style" or "lifestyle photography")
  4. Use the same lighting terms ("soft natural light" or "studio lighting")

Common Mistakes to Avoid

1. Prompts That Are Too Short

❌ "business meeting" ✅ "diverse team of professionals in business meeting, modern conference room, natural light, candid documentary style"

2. Expecting Perfect Text

AI struggles with legible text. Generate the image, then add text in Canva or your design tool.

3. Not Iterating Enough

Your first generation rarely produces the perfect image. Plan to generate 5-10 variations.

4. Wrong Aspect Ratio

Always specify dimensions for your platform:

  • Instagram feed: "1:1 aspect ratio" or "square format"
  • Stories/TikTok: "9:16 aspect ratio" or "vertical format"
  • YouTube thumbnails: "16:9 aspect ratio"

5. Ignoring Commercial Rights

If using for business, ensure your AI tool's terms allow commercial use. PostEverywhere, Midjourney (paid plans), and DALL-E 3 all allow commercial use.


FAQs: How to Create AI Images

How to create AI images for free?

To create AI images for free, use Bing Image Creator (powered by DALL-E). Canva and Leonardo.ai also let you create AI images with limited free tiers. PostEverywhere offers a 7-day free trial to create AI images with full access.

How to create AI images from text?

To create AI images from text:

  1. Choose an AI image generator
  2. Write a text prompt describing what you want
  3. Click "Generate"
  4. Wait 10-30 seconds
  5. Download your AI image or refine your prompt

What is the best AI to create images?

The best AI to create images for social media is PostEverywhere—create AI images, captions, and videos in one workflow. For artistic AI images: Midjourney. For versatility: DALL-E 3.

Can you create AI images for Instagram?

Yes. You can create AI images for Instagram using any AI image generator. PostEverywhere is ideal because you can create AI images and schedule them directly to Instagram.

How to create AI images that look realistic?

To create AI images that look realistic, use these prompt keywords:

  • "photorealistic"
  • "DSLR photography"
  • "4K, high resolution"
  • "natural lighting"
  • Camera references ("shot on Canon 5D", "85mm lens")

Can I create AI images for commercial use?

Yes. Most paid AI image generators (PostEverywhere, Midjourney, DALL-E 3) allow you to create AI images for commercial use. Check each tool's terms of service.

How long does it take to create AI images?

You can create AI images in 10-30 seconds per generation. Finding the perfect AI image typically takes 5-15 minutes of iteration.

How to create AI images for social media?

To create AI images for social media:

  1. Use an AI image generator like PostEverywhere
  2. Write a prompt specifying platform dimensions (1:1 for Instagram, 9:16 for TikTok)
  3. Generate and download your AI images
  4. Post or schedule to your social platforms

Start Creating AI Images Now

You now know how to create AI images. No design skills, no expensive software, no photography budget—just describe what you want.

For social media creators, the fastest way to create AI images is with a tool that generates AND schedules—so you can create AI images and post them without switching apps.

Ready to create AI images? PostEverywhere's AI Content Generator lets you create AI images, videos, and captions—then schedule them across Instagram, TikTok, LinkedIn, Facebook, X, and YouTube. Start free trial →


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Jamie Partridge

Jamie Partridge

Founder & CEO of PostEverywhere

Jamie Partridge is the Founder & CEO of PostEverywhere. He writes about social media strategy, publishing workflows, and analytics that help brands grow faster with less effort.

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