100 Facebook Content Ideas for 2026: Reels, Posts, Stories, Lives & More
Never run out of Facebook content again. We've compiled 100 proven content ideas for Reels, Posts, Stories, Live videos, and Groups to boost your engagement in 2026.
Staring at a blank Facebook post with no idea what to share? You're not alone. With over 3 billion monthly active users, Facebook remains the world's largest social platform — but standing out requires fresh, engaging content that resonates with your audience.
The challenge? Coming up with new ideas consistently. According to Social Insider's 2026 benchmarks, the average Facebook engagement rate sits around 0.15%, meaning you need content that truly connects to beat the algorithm.
Here's the reality of Facebook in 2026: roughly 35-40% of what users see in their feed is now "unconnected content" — posts from Pages and people they don't follow, recommended by AI. This means your content has the potential to reach far beyond your existing followers — if it's good enough to be recommended.
Understanding how the Facebook algorithm works is only half the battle. You also need a steady stream of content ideas that drive engagement, spark conversation, and keep your audience coming back.
That's why we've compiled 100 Facebook content ideas organized by format — from Reels and Stories to Live videos and Groups. Whether you manage a business Page, run a community Group, or create personal content, you'll find ideas you can use today.
TL;DR
- Facebook Reels get 22% higher engagement than regular videos — prioritize short-form video
- Interactive posts (polls, questions, fill-in-the-blanks) drive comments and shares
- 35-40% of Facebook Feed now comes from AI-recommended content you don't follow
- Best posting times: 7-9 AM and 6-9 PM on weekdays, especially Tuesday-Thursday
- Use a 70/30 content mix: 70% valuable content, 30% promotional
- Plan content in advance with a social media calendar to stay consistent
- UGC content drives 300% higher click-through rates than branded content
- Meme marketing generates approximately 30% engagement rates vs 1% for standard ads
Table of Contents
- Facebook Reels Ideas (1-20)
- Photo & Image Post Ideas (21-40)
- Video Post Ideas (41-55)
- Text & Link Post Ideas (56-70)
- Facebook Stories Ideas (71-80)
- Facebook Live Ideas (81-90)
- Facebook Group Content Ideas (91-100)
- Meme Marketing & Viral Content Tips
- Content Types to Avoid
- Content Calendar Template
- FAQs
Facebook Reels Ideas (1-20)
Facebook Reels are the easiest way to reach new audiences in 2026. According to SocialPilot, Reels receive 22% higher engagement than regular video posts, with users watching 140 billion Reels daily across Meta platforms.
The sweet spot for Reels is 8-19 seconds — long enough to deliver value, short enough to maintain watch-through rates. Shorter videos increase completion rates, which is a key signal the algorithm uses to determine whether to show your Reel to more people.
If you want to maximize your Reel's chances of going viral on Facebook, focus on hooking viewers in the first 2-3 seconds, using trending audio, and encouraging watch-throughs with strong storytelling.
Quick Tips & Tutorials
1. "3 Things I Wish I Knew About [Your Industry]" Share insider knowledge in under 30 seconds. People save and share educational content that delivers quick wins.
2. Step-by-Step Mini Tutorial Break down a process into 3-5 simple steps with text overlays. Mini-tutorials outperform long guides because they offer instant value.
3. Tool or Product Demo Show your product solving a real problem in 15 seconds. Focus on the transformation, not the features.
4. "How to [Achieve Result] in Under 60 Seconds" Time-sensitive hooks grab attention. Deliver exactly what you promise.
5. Common Mistake + How to Fix It "Most people do X wrong. Here's the right way..." This format performs consistently because it creates curiosity.
Behind-the-Scenes
6. Day in the Life Show your routine, workspace, or creative process. Authenticity builds trust faster than polished content.
7. Before and After Transformation Whether it's a project, space, or result — transformations are inherently satisfying to watch.
8. Packing/Shipping Orders If you sell products, show the care that goes into fulfilling customer orders. ASMR-style videos of this perform well.
9. Workspace Tour Give a quick tour of where the magic happens. People love seeing behind the curtain.
10. "What I Do First Thing Every Morning" Morning routines are endlessly popular. Keep it authentic and relatable.
Trending & Entertaining
11. Trending Audio Remix Take a trending sound and put your industry spin on it. Check the Reels tab daily for emerging audio trends.
12. Expectation vs. Reality The gap between what people expect and what actually happens is comedy gold. Relatable content gets shared.
13. POV (Point of View) Scenario "POV: You finally figured out [common struggle]..." These first-person scenarios drive engagement.
14. "Things That Just Make Sense in [Your Industry]" Niche humor that your target audience instantly understands creates community.
15. React to Industry News or Trends Share your take on breaking news. Hot takes drive comments (even controversial ones).
Educational Storytelling
16. Myth vs. Fact "Everyone thinks X, but actually..." Myth-busting content performs because it makes people feel smarter.
17. "One Thing That Changed Everything for Me" Personal stories of transformation resonate. Be specific about the "one thing."
18. Quick History Lesson "Did you know [interesting fact about your industry]?" Educational entertainment hooks curious viewers.
19. Tool/Resource Recommendation "The [tool] that saves me [X] hours per week." People love discovering new resources.
20. Answer a Common Question Look at your DMs, comments, and FAQs. Turn the most common questions into Reels.
Create Reels faster: PostEverywhere's AI content generator helps you brainstorm hooks, scripts, and captions for your Facebook Reels. Try it free →
Photo & Image Post Ideas (21-40)
While Reels dominate reach, photo posts still drive meaningful engagement — especially carousels, which according to Search Engine Journal, achieve 2%+ engagement rates when using 10+ slides.
Carousels & Multi-Image Posts
21. Educational Carousel Break down a topic into swipeable slides. Each slide should deliver one key point with minimal text.
22. Before/After Slider Series Show multiple transformations in one post. Great for designers, fitness coaches, renovators, or marketers.
23. Step-by-Step Visual Guide Turn a how-to into a carousel people can screenshot and save.
24. Top 5/10 List Carousel "Top 10 [Your Niche] Tips" — one tip per slide keeps people swiping.
25. Product Feature Breakdown Highlight different features across slides. End with a clear call-to-action.
User-Generated Content
User-generated content is one of the most powerful tools in your Facebook marketing arsenal. According to a Stackla survey, 79% of consumers say UGC highly impacts their purchasing decisions, while only 13% say the same for brand-created content.
26. Customer Photo Showcase Reshare photos from customers using your product. According to Taggbox, UGC-based content sees 300% higher click-through rates and 50% lower cost per acquisition when used in ads.
27. Review Spotlight Turn a glowing review into a designed graphic. Social proof is powerful — people trust other customers more than they trust brands.
28. Fan Art/Community Creation Celebrate content your community creates. It encourages more participation and makes customers feel valued.
29. "Featuring [Customer Name]" Post Tag and celebrate a specific customer's success story with photos. This humanizes your brand and creates powerful word-of-mouth.
30. Photo Contest Entries Run a photo contest and share the best submissions (with permission). Contests drive participation while generating a library of UGC you can repurpose.
Branded & Promotional
31. Product Flat Lay Aesthetically arranged product photos perform well, especially in lifestyle categories.
32. Quote Graphic Share an inspiring or thought-provoking quote relevant to your audience. Design it beautifully.
33. Infographic Visualize data, statistics, or processes. Infographics get saved and shared.
34. Announcement Graphic New product? Sale? Event? Create a clean, eye-catching announcement image.
35. Team Photo Humanize your brand. People connect with faces, not logos.
Engagement-Focused
36. "Caption This" Photo Post a funny or interesting image and ask followers to caption it. Simple but effective.
37. Spot the Difference Post two nearly identical images. People love finding the differences.
38. This or That (Two Images) "Coffee or tea?" "Beach or mountains?" Side-by-side comparison posts drive comments.
39. Throwback Photo #ThrowbackThursday or #FlashbackFriday never gets old. Share your journey.
40. Guess the [Item/Place/Person] Post a close-up or blurred image. Mystery drives comments.
Video Post Ideas (41-55)
Longer-form video (1-3 minutes) works when you need more time to tell a story. According to Planable, video content that sparks emotion — humor, nostalgia, or inspiration — consistently outperforms promotional content.
Storytelling Videos
41. Origin Story How did your business/brand/passion start? Tell the story authentically.
42. Customer Success Story Interview a customer about their experience. Real testimonials build trust.
43. Day in the Life (Extended Cut) A longer, more detailed look at what a typical day looks like.
44. The Story Behind [Product/Project] What inspired it? What challenges did you overcome? People love the backstory.
45. Failure Story (What Went Wrong) Share a time things didn't go as planned. Vulnerability builds connection.
Educational Videos
46. Complete Tutorial A full walkthrough of a process, tool, or technique. Deliver real value.
47. Expert Interview Bring on an industry expert for a conversation. Cross-promote with their audience.
48. Frequently Asked Questions Compilation Answer your top 5-10 FAQs in one video.
49. Industry Trend Analysis Share your perspective on where things are headed. Position yourself as a thought leader.
50. Tool/Software Walkthrough Show exactly how you use the tools that help your business.
Entertaining Videos
51. Blooper Reel Compile your funniest mistakes. Self-deprecating humor is endearing.
52. Team Challenge Video Fun competitions between team members humanize your brand.
53. "We Tried [Trend/Challenge]" Participate in viral challenges with your own twist.
54. Reaction Video React to industry news, competitor ads, or viral content in your niche.
55. Parody or Skit Create entertainment related to your industry. Humor is highly shareable. The best skits tap into shared experiences your audience relates to instantly.
Schedule videos in advance: Use PostEverywhere's Facebook scheduler to plan and auto-publish your video content at optimal times. Pair it with our AI content generator to write compelling captions and hooks. Start free →
Text & Link Post Ideas (56-70)
According to RecurPost, status (text) posts have the highest engagement rate at 15.64% on average. Don't underestimate the power of well-crafted text.
Questions & Engagement
56. Open-Ended Question "What's your biggest challenge with [topic]?" Questions invite conversation.
57. Fill in the Blank "The best advice I ever received was _____." Easy to participate, high comment volume.
58. Would You Rather "Would you rather have unlimited [X] or unlimited [Y]?" Fun debates drive engagement.
59. Unpopular Opinion Prompt "Unpopular opinion: [your take]. Agree or disagree?" Controversy (when appropriate) drives comments.
60. Ask for Recommendations "What's your favorite [tool/book/podcast] for [topic]?" People love sharing their favorites.
Valuable Content
61. Quick Tip (Text Only) One actionable tip, no image needed. Sometimes simplicity wins.
62. Link to Blog Post Share your latest blog with a compelling hook. For example, learn how the Facebook algorithm works to get more reach.
63. Link to Resource/Tool Curate helpful resources for your audience. Being useful builds loyalty.
64. Industry News + Your Take Share a relevant article with your commentary. Add value beyond the link.
65. Myth-Busting Thread "5 [industry] myths that need to die:" followed by your explanations.
Personal & Brand
66. Milestone Announcement Celebrate achievements: follower milestones, anniversaries, awards.
67. Gratitude Post Thank your customers, team, or community. Genuine appreciation resonates.
68. Personal Story (Text) Share a meaningful moment or lesson learned. Authenticity builds connection.
69. Motivational Monday Start the week with an encouraging message. Keep it genuine, not generic.
70. Weekend/Holiday Greeting Simple seasonal greetings show you're present and personable.
Facebook Stories Ideas (71-80)
Over 500 million people interact with Facebook Stories daily, making them essential for maintaining visibility with your existing audience. According to SocialPilot's Facebook Stories guide, Stories build consistency, trust, and top-of-mind awareness.
Interactive Stories
71. Poll Sticker "Which do you prefer: A or B?" Simple polls drive engagement.
72. Quiz Sticker Test your audience's knowledge about your niche. Fun and educational.
73. Question Box "Ask me anything about [topic]!" Then answer in follow-up Stories.
74. Slider Emoji Rating "How excited are you for [announcement]?" The slider sticker is underused.
75. Countdown to Event/Launch Build anticipation with the countdown sticker. Followers can opt in for reminders.
Quick Updates
76. Behind-the-Scenes Snap Quick, casual updates from your day. Stories are meant to be imperfect.
77. Sneak Peek/Teaser Preview upcoming content, products, or announcements.
78. Limited-Time Offer The 24-hour nature of Stories is perfect for flash sales and urgent CTAs.
79. Quick Tip or Reminder Deliver one piece of value in 15 seconds or less.
80. Reshare a Post or Reel Drive more eyes to your feed content by sharing it to Stories.
Facebook Live Ideas (81-90)
Facebook Live builds authentic connection in ways pre-recorded content can't. According to Gist, 87% of audiences prefer watching live video when it includes behind-the-scenes content.
Q&A and Community
81. Ask Me Anything (AMA) Open the floor for questions. AMAs create direct connection with your audience.
82. Weekly Q&A Session Make it recurring. Consistency builds anticipation and viewership.
83. Live Office Hours Offer free advice or coaching during a set time. Great for coaches and consultants.
84. Community Spotlight Interview customers, fans, or community members live.
85. Live Podcast Recording Record your podcast live and take questions from the audience.
Events and Announcements
86. Product Launch Reveal Create buzz by announcing new products live. Answer questions in real-time.
87. Event Broadcast Can't attend in person? Live stream your event for broader reach.
88. Behind-the-Scenes Tour Take viewers through your office, studio, or production process live.
89. Live Unboxing or Review Unbox products (yours or others) and share genuine first impressions.
90. Announcement + Discussion Share big news and immediately engage with audience reactions.
Plan your content calendar: Stay consistent with PostEverywhere's visual calendar — schedule Facebook Lives alongside your regular posts for a balanced content mix. Try it free →
Facebook Group Content Ideas (91-100)
Facebook Groups remain the strongest tool for building engaged communities. According to Convosight, healthy groups maintain a 40%+ engagement rate. The key is fostering genuine conversation.
Groups are particularly valuable because engagement rates far exceed Page posts. While the average Page post reaches only 5-6% of followers organically, active Group members see far more content due to Facebook's prioritization of community interactions.
Whether you run a Group to support your business, build community around a shared interest, or nurture your customer base, these ideas will help you keep the conversation flowing.
Community Building
91. Welcome Thread Create weekly or monthly welcome posts for new members. Make them feel seen.
92. Introduction Prompt "Drop your [business/hobby] and your biggest current challenge!" Help members connect.
93. Member of the Week Spotlight Celebrate active or successful community members.
94. Success Story Share Ask members to share wins related to the group's topic.
95. Resource Library Post Pin a post with your best resources. Update it regularly.
Discussion Starters
96. Weekly Theme Days Motivation Monday, Win Wednesday, Feedback Friday — themed days create rhythm.
97. Controversial Topic Discussion "Hot take: [opinion]. What do you think?" Encourage respectful debate.
98. Crowdsourced Advice Thread "[Member name] needs help with [problem]. Drop your best advice!"
99. "What Are You Working On?" Thread Let members share current projects. Creates accountability and connection.
100. Monthly Challenge Set a group-wide challenge with a specific goal. Challenges build engagement and results.
Meme Marketing & Viral Content Tips
According to SocialPilot's Meme Marketing Guide, meme content generates approximately 30% engagement rates compared to only 1% clickthrough rates for generic advertisements. When done right, memes can significantly boost your Facebook presence.
Why Memes Work on Facebook
Memes tap into shared cultural moments and emotions. They're inherently shareable because they make people feel something — usually humor, relatability, or nostalgia. Facebook's slightly older demographic appreciates memes that reference workplace humor, parenting struggles, and nostalgic pop culture.
Best Practices for Meme Marketing
Follow the 70-30 Rule: Use 70% repurposed popular memes for quick engagement and 30% original formats to build your unique brand identity. Adding your spin to already-popular memes is a reliable strategy for virality.
Time it Right: Memes have a short lifespan. Use tools like BuzzSumo, Google Trends, and Facebook's trending topics to discover what your audience is talking about now. A meme posted even a week late can feel stale.
Keep it Simple: Don't overcomplicate memes with too much text. Short and funny works best. The humor should be immediately understandable without explanation.
Stay On-Brand: Make sure memes align with your brand voice and values. Brands like Netflix, Wendy's, and Duolingo excel at meme marketing because they've developed consistent, recognizable humor styles.
Research Before Posting: Social media trends can conceal political or offensive contexts. Always research a meme's origins before incorporating it into your content to avoid unintentional backlash.
Meme Content Ideas
- "Office vs. Beach" work-life memes for professional audiences
- Relatable industry struggles your target audience experiences
- "Expectation vs. Reality" formats about your product or service
- Trending template adaptations with your brand's twist
- Self-deprecating humor about your industry
Content Types to Avoid
Not all content works on Facebook in 2026. Understanding what to avoid is just as important as knowing what to post.
Overly Promotional Content
The Facebook algorithm actively deprioritizes content that feels like advertising. According to Brand24, brands should follow the "24-1 rule" — for every 24 value-driven posts, only one should be a direct sales pitch.
Instead: Focus on storytelling that naturally incorporates your product or service. Show results, share customer stories, and demonstrate value rather than just announcing sales.
Engagement Bait
Facebook penalizes content that explicitly asks for likes, shares, or comments without providing value. Posts like "Like if you agree!" or "Share to win!" can actually hurt your reach.
Instead: Create content that naturally invites engagement through genuine questions, valuable information, or entertaining content.
Clickbait Headlines
Misleading headlines that don't deliver on their promise damage trust and get suppressed by the algorithm. Facebook has sophisticated detection for clickbait.
Instead: Write honest, compelling headlines that accurately represent your content. Curiosity gaps work, but only when you satisfy them.
Political or Divisive Content (Unless It's Your Niche)
Unless your brand specifically covers politics or social issues, wading into controversial topics typically hurts more than it helps. It can alienate portions of your audience and invite negative attention.
Instead: Stay in your lane. Create content that unites your audience around shared interests and values related to your niche.
Low-Quality Visuals
Blurry photos, pixelated graphics, and amateur-looking videos signal low value. In a feed full of polished content, poor quality stands out negatively.
Instead: Invest in decent lighting and basic editing. Use tools like Canva for graphics. Even smartphone photos can look professional with good lighting and composition.
Recycled Content Without Adaptation
Simply cross-posting the same content to every platform without adapting it feels lazy and performs poorly. Each platform has its own culture and best practices.
Instead: Adapt your content for Facebook specifically. What works on TikTok might need a different approach for Facebook's audience demographics and consumption patterns.
Content Calendar Template
Posting consistently is the key to Facebook success in 2026. Here's a weekly framework based on the 24-1 rule (24 value posts for every 1 promotional post):
| Day | Content Type | Format | Example |
|---|---|---|---|
| Monday | Motivation/Question | Text or Image | "What's your #1 goal this week?" |
| Tuesday | Educational | Reel or Carousel | Quick tip tutorial |
| Wednesday | Behind-the-Scenes | Story or Reel | Day-in-the-life content |
| Thursday | Engagement | Poll or Question | "This or That" comparison |
| Friday | Entertainment | Meme or Video | Industry humor |
| Saturday | Community | UGC or Spotlight | Customer feature |
| Sunday | Personal/Promotional | Story or Post | Milestone or soft CTA |
Pro Tips for Consistency
Batch create content — Shoot multiple Reels in one session. Use PostEverywhere's scheduling to queue them up. Learn more in our guide on how to plan a month of social media content in one day.
Repurpose across formats — One blog post can become a Reel, carousel, Story series, and text post. A single piece of content can fuel your Facebook presence for a week.
Plan with a calendar — Use a visual content calendar to see your posting schedule at a glance. Seeing your content laid out prevents gaps and repetition.
Cross-post strategically — Share content across Facebook, Instagram, and other platforms with cross-posting tools. Adapt the content for each platform rather than posting identically.
Analyze what works — Track which content types drive the most engagement and double down. Facebook Insights shows you exactly what resonates with your audience.
Post at optimal times — Timing matters. Check out our guide on the best time to schedule Facebook posts for data-backed recommendations.
Stay consistent — Read our guide on how to stay consistent on social media for strategies that prevent burnout while maintaining presence.
FAQs
What type of content performs best on Facebook in 2026?
According to Postiz, short-form videos (Reels), relatable memes, community discussions, and carousel posts trend the most. Content that sparks emotion — whether humor, nostalgia, or inspiration — consistently outperforms promotional content. Text posts surprisingly have the highest average engagement rate at 15.64%.
How often should I post on Facebook?
Quality beats quantity. According to Eme Marketing, posting 1-2 times daily maximum with a 70/30 split (70% valuable content, 30% promotional) is optimal. Consistency matters more than volume — pick a sustainable schedule and stick to it.
What are the best times to post on Facebook?
Peak engagement times are typically 7-9 AM and 6-9 PM on weekdays, with Tuesday through Thursday being the most effective days. However, your specific audience may differ — check your Facebook Insights to find when your followers are most active.
How do I increase engagement on my Facebook posts?
Start with a strong hook in the first line or first 3 seconds of video. Ask questions that invite conversation. Use interactive elements like polls and fill-in-the-blanks. Reply to comments quickly — early engagement signals to the algorithm that your post is worth showing to more people.
Should I focus on Facebook Reels or regular posts?
Both have a place. Reels are best for reaching new audiences (they get priority in the algorithm and appear in the Reels tab). Regular posts maintain engagement with your existing followers. A balanced strategy includes both formats.
How many hashtags should I use on Facebook?
Unlike Instagram, Facebook hashtags have minimal impact on reach. Use 1-3 specific, relevant hashtags at most. Focus on creating great content rather than optimizing hashtags.
What's the ideal length for Facebook Reels?
The sweet spot is 8-19 seconds. This length maximizes completion rate (people watching all the way through), which is a key ranking signal. Longer Reels can work if the storytelling is compelling, but shorter tends to perform better.
How do I come up with Facebook content ideas consistently?
Keep a running ideas list based on: questions from your audience, comments on your posts, industry trends, competitor inspiration, and seasonal events. Use AI content generators to brainstorm when you're stuck. Batch your ideation sessions to build a content bank.
Start Creating Better Facebook Content Today
Facebook's algorithm in 2026 rewards content that sparks genuine engagement — comments, shares, saves, and watch time. The 100 ideas in this guide give you a starting point, but the key is understanding what resonates with your specific audience.
Start with these three steps:
- Choose 5 ideas from this list that match your brand and audience
- Create a content calendar using PostEverywhere's visual planner
- Track what performs and iterate based on data
Remember: consistency beats perfection. The best content strategy is one you can actually maintain.
Ready to streamline your Facebook content? PostEverywhere helps you plan, create, and schedule Facebook content alongside all your other social platforms — all from one dashboard. Start your free trial →
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Jamie Partridge
Founder & CEO of PostEverywhere
Jamie Partridge is the Founder & CEO of PostEverywhere. He writes about social media strategy, publishing workflows, and analytics that help brands grow faster with less effort.