Social Media for Churches: The Complete Guide (2026)

Gen Z church attendance has dropped 22%. But here is what most churches miss -- Gen Z has not lost interest in faith. They have moved where they explore it. A young adult who would never cold-walk into a church building will watch a 60-second sermon clip on Instagram at 11 PM and think, "Maybe I should check this place out." 70% of Christians say they want better social media from their church, and with 65% of churches now offering hybrid services permanently, the question is no longer whether your church should be on social media. It is whether you are willing to let an entire generation never find you. This guide breaks down exactly how churches use Facebook, Instagram, YouTube, and TikTok to reach new people, strengthen their community, and extend the impact of every sermon beyond Sunday morning. A social media scheduler makes it possible to do all of this without adding another full-time role to your staff.

This guide is part of our Social Media for Small Business series. See also: Social Media for Nonprofits and Social Media for Real Estate.

TL;DR

• 84% of churches have a Facebook page, making it the most widely adopted platform for church communication
• Short sermon clips (60-90 seconds) get 3x more engagement than posting full sermons alone -- repurpose every message into multiple formats
• Churches with consistent social media see 40% higher first-time visitor rates than those with inactive or inconsistent accounts
• Event promotion on social media drives 2x attendance compared to email-only outreach
• 65% of churches still offer hybrid services post-COVID -- livestreaming is now a permanent part of ministry
• Gen Z attendance dropped 22%, but Instagram, TikTok, and YouTube are where younger generations are open to spiritual content
• 88% of pastors are comfortable using AI for graphic design, making tools like an AI content generator a natural fit for church communications
• Use a social media scheduler to plan sermons, devotionals, and event promotions across every platform from one dashboard

Table of Contents

1. 70% of Christians Want Better Social Media From Their Church
2. Which Platforms Work Best for Churches
3. 20 Content Ideas for Churches
4. Sermon Content That Reaches Beyond Sunday
5. Livestreaming: Best Practices for Churches
6. The Posting Schedule for Churches
7. Reaching the Next Generation on Social Media
8. Growing First-Time Visitors Through Social Media
9. Common Mistakes Churches Make on Social Media
10. FAQs
11. Next Steps

70% of Christians Want Better Social Media From Their Church

Picture a 24-year-old who just moved to a new city. She is not going to drive around looking for a church with a good sign out front. She is going to open Instagram, search a hashtag, and scroll. If your church does not show up in that scroll, you do not exist to her.

70% of Christians say they want their church to have a stronger social media presence. That is not a marketing preference -- it is a congregation telling you where they need to be met. They want encouragement on a Tuesday afternoon. They want to share a sermon clip with a friend going through a hard time. They want to feel connected to their church between Sundays.

Gen Z church attendance has declined 22%, dropping from 22% to just 16% who attend regularly. This is not a rejection of faith -- it is a shift in where people engage with spiritual content. Gen Z and younger millennials discover communities, ideas, and meaning through Instagram Reels, TikTok, and YouTube. Churches that are absent from these platforms are invisible to an entire generation that is hungry for exactly what churches offer.

65% of churches now offer hybrid services permanently, combining in-person and online attendance. Livestreaming, which many churches adopted out of necessity in 2020, has become a lasting part of how congregations serve members who are homebound, traveling, or exploring the church for the first time.

Here is the mindset shift that changes everything: social media is not a marketing channel for your church. It is ministry. It is carrying the encouragement of Sunday into Monday through Saturday. It is the 60-second sermon clip that reaches someone at 11 PM on a Wednesday when they are questioning everything -- and reminds them they are not alone.

Ready to reach more people with your church's message? Try PostEverywhere free -- schedule sermons, event promotions, and daily devotionals across Facebook, Instagram, and YouTube from one dashboard.

Which Platforms Work Best for Churches

Each platform serves a different role in your church's outreach. Here is where to focus, ranked by impact and adoption.

Facebook

Facebook remains the foundation of church social media. 84% of churches have a Facebook page, and for good reason -- the platform aligns closely with how churches communicate.

Key Facebook strengths for churches:

• Facebook Groups: Create private groups for small groups, ministry teams, prayer requests, and church-wide communication. Groups have significantly higher engagement than page posts because members receive notifications and see content in their feed more consistently.
• Facebook Events: Promote Sunday services, special events, VBS registration, community outreach, and holiday services. Events allow RSVP tracking and send automatic reminders to attendees.
• Facebook Live: Livestream services directly to your page. Members can comment in real time, share prayer requests, and invite friends to watch.
• Community building: Facebook's demographic skews older, which aligns well with many congregations. It is the platform where your members are most likely already active.

Facebook's organic reach has declined over the years, but Groups and Events remain highly effective. For many churches, Facebook is the primary communication hub, replacing email newsletters for a significant portion of the congregation.

YouTube

YouTube is the second most important platform for churches, and for some, it is the most impactful for reaching new people.

• Sermon library: Upload full sermons to build a searchable, evergreen library. People searching for topics like "what does the Bible say about anxiety" or "sermon on forgiveness" can discover your church through YouTube search.
• Livestream services: YouTube Live supports high-quality livestreaming and automatically archives streams as videos.
• Sermon clips: Short clips (60-90 seconds) from sermons perform exceptionally well as YouTube Shorts and can be cross-posted to Instagram Reels and TikTok.
• Worship content: Worship sets, hymn arrangements, and original music build a secondary audience and serve members who want to revisit worship throughout the week.
• SEO for church discovery: YouTube is the second-largest search engine in the world. A well-titled, well-described sermon video can rank in both YouTube and Google search results, bringing your church's message to people who are actively searching for answers.

Learn how to schedule YouTube videos to keep your sermon library consistent without manual uploads every week.

Instagram

Instagram is the most effective platform for reaching younger demographics, specifically the 18-35 age range that many churches struggle to engage.

• Visual storytelling: Share photos and graphics from services, events, community life, and daily devotionals.
• Instagram Stories: Use Stories for daily scripture, prayer prompts, event reminders, and behind-the-scenes content. Stories feel personal and immediate, which builds connection.
• Instagram Reels: Short-form video is the primary discovery mechanism on Instagram. Sermon clips, worship moments, and community highlights as Reels can reach people far beyond your existing followers.
• Younger engagement: Instagram is where younger members and potential visitors are most active. A strong Instagram presence signals that your church is welcoming, current, and accessible.

TikTok

TikTok is the platform with the greatest potential for reaching Gen Z -- the demographic most absent from church pews.

• Short inspirational content: 30-60 second clips of encouragement, scripture, and sermon highlights resonate strongly on TikTok.
• Behind-the-scenes ministry: Unpolished, authentic content performs best. Show worship rehearsals, event setup, staff devotionals, and the real life of your church community.
• Algorithm-driven discovery: TikTok's algorithm surfaces content based on interest, not follower count. A church with 100 followers can reach 50,000 people with a single compelling video.
• Addressing real questions: TikTok's culture rewards honesty and authenticity. Churches that address tough questions directly -- faith and doubt, mental health, navigating difficult seasons -- find highly engaged audiences.

Other Platforms

X (Twitter) is useful for quick community updates, sharing quotes, and engaging with local conversations. It is less impactful for driving church attendance but serves as a supplementary channel.

Podcast platforms (Apple Podcasts, Spotify) are excellent for distributing sermon audio. Many churches extract the audio from their YouTube sermon recordings and publish it as a weekly podcast with minimal additional effort.

20 Content Ideas for Churches

One sermon, one event, or one conversation can fuel a week of content if you know how to break it down. Here are 20 proven ideas organized by category. Use a calendar view to map these across your month.

Sermon Content (Ideas 1-5)

1. 60-90 second sermon clip -- Pull the most impactful moment from Sunday's message. These short clips get 3x more engagement than full sermons and are perfect for Reels, Shorts, and TikTok.
2. Sermon quote graphic -- Design a simple graphic with a key quote from the sermon, the pastor's name, and the sermon series title. Canva templates make this fast.
3. Sermon series announcement -- Build anticipation for an upcoming series with a branded graphic and a short teaser video explaining what the series will cover.
4. Discussion questions -- Post 2-3 discussion questions based on Sunday's sermon. Tag your small groups and encourage members to use them during the week.
5. Pastor's personal reflection -- A short video or written post from the pastor sharing a behind-the-scenes thought about the sermon topic.

Daily Devotionals (Ideas 6-9)

6. Scripture of the day -- A daily graphic featuring a verse with a brief reflection. Schedule these for early morning when people are starting their day.
7. Prayer prompt -- A simple invitation to pray about a specific topic, whether it is gratitude, a community need, or a personal challenge.
8. Midweek encouragement -- A short video or graphic designed to carry Sunday's message into Wednesday. This is the content members are most likely to share.
9. Psalm or worship lyric graphic -- Pair a Psalm or worship song lyric with a nature or worship photo for a shareable, meditative post.

Community Life (Ideas 10-14)

10. Event promotion -- Create dedicated posts for every church event, from potlucks to mission trips. Event promotion on social media drives 2x attendance compared to email alone.
11. Small group spotlight -- Feature a different small group each month: who leads it, what they study, and how to join.
12. Volunteer spotlight -- Highlight a volunteer and share their story. This recognizes their service and inspires others to get involved.
13. Baptism and celebration posts -- With permission, share photos and stories from baptisms, dedications, and milestone celebrations. These are among the highest-engagement posts any church will ever publish.
14. Community service recap -- After a food drive, outreach event, or service project, share photos and results.

Behind the Scenes (Ideas 15-17)

15. Worship rehearsal clips -- A short video of the worship team practicing shows the heart and effort behind Sunday morning.
16. Event setup timelapse -- Film the setup for VBS, a holiday service, or a community event and speed it up into a 15-second clip.
17. Staff and ministry team stories -- Introduce your staff and ministry leaders with short interview-style videos. People connect with people.

Welcoming and Outreach (Ideas 18-20)

18. "What to expect" video -- A 60-second walkthrough of what a first-time visitor can expect: where to park, where to check in kids, what the service looks like, and what to wear. This single piece of content removes the biggest barrier to a first visit.
19. FAQ posts for visitors -- Address common questions: "Is there childcare?" "How long is the service?" "Do I need to know the Bible to attend?"
20. Campus or facility tour -- A short video walking through your building, highlighting the welcome area, worship center, kids' areas, and coffee bar.

Use an AI content generator to draft captions and devotional content quickly, then personalize with your church's voice and pastoral tone.

Sermon Content That Reaches Beyond Sunday

Your pastor spends hours every week preparing a sermon that is delivered once on Sunday morning. With a simple repurposing strategy, that single message can reach people all week long across multiple platforms.

Short Clips Get 3x More Engagement

Short sermon clips (60-90 seconds) consistently generate 3x more engagement than posting full-length sermons. The reason is simple: most people scrolling social media will not commit to watching a 40-minute video, but they will stop for a compelling 60-second clip that speaks directly to something they are experiencing.

The best clips capture a single, complete thought. Look for moments where the pastor shares a powerful illustration, makes a direct application to daily life, or delivers a memorable one-liner. These moments are the entry point -- they make someone curious enough to watch the full sermon or visit your church.

Multi-Format Repurposing From One Sermon

One Sunday sermon can generate an entire week of content:

• Sunday: Full sermon uploaded to YouTube (and Facebook for livestream viewers)
• Monday: Sermon quote graphic for Instagram and Facebook
• Tuesday: 60-second sermon clip posted as a Reel, YouTube Short, and TikTok
• Wednesday: Discussion questions for small groups, posted to Facebook Groups
• Thursday: A daily devotional expanding on one point from the sermon
• Friday: Pastor's personal reflection video on the topic
• Saturday: Preview of next week's sermon to build anticipation

This approach turns sermon preparation into a content engine without requiring your communications team to constantly create new material from scratch. The cross-posting feature in a scheduling tool lets you distribute each piece across platforms simultaneously.

Livestreaming: Best Practices for Churches

65% of churches now offer hybrid services as a permanent fixture. Livestreaming is no longer a pandemic workaround -- it is a core part of how churches serve their congregation.

YouTube Live vs. Facebook Live

Both platforms have strengths. YouTube Live offers higher video quality, automatic archiving to your channel, and searchability -- people can find your archived services through YouTube and Google search for years to come. Facebook Live has stronger real-time engagement because your members are already on Facebook and receive notifications when you go live.

The best approach: stream to both platforms simultaneously. Multi-streaming tools like Restream or StreamYard allow you to broadcast to YouTube and Facebook at the same time, reaching both audiences without choosing between them.

Technical Basics That Matter

You do not need a professional broadcast studio. You do need:

• Good audio: This is the single most important technical element. A $100-200 wireless lavalier microphone for the pastor and a direct audio feed from the soundboard will make a dramatic difference. Viewers will tolerate average video quality, but they will not tolerate bad audio.
• Stable internet: A wired ethernet connection (not Wi-Fi) for your streaming computer is essential. Aim for at least 10 Mbps upload speed.
• Adequate lighting: The worship center does not need studio lighting, but the pastor should be well-lit. A simple LED panel behind the camera solves most lighting issues.
• A dedicated camera angle: Even a single stationary camera pointed at the stage delivers a watchable stream. Add a second camera for close-ups if budget allows.

Engagement During Livestream

Assign a team member to monitor the livestream chat. Greet people by name, respond to prayer requests, and answer questions. This human interaction transforms a passive viewing experience into something that feels like community. Many online attendees say the chat is what keeps them coming back.

Archiving and Repurposing

Every livestream becomes raw material for content. After the service:

• Upload the full sermon to YouTube if you streamed only to Facebook
• Extract 2-3 short clips for Reels, Shorts, and TikTok
• Pull the audio for your podcast feed
• Create a sermon quote graphic from the message

The Posting Schedule for Churches

Churches that grow online share one trait: their audience knows when to expect them. Here is a practical framework.

Recommended Posting Frequency

Platform	Minimum	Optimal	Content Types
Facebook	3x/week	5-7x/week	Events, Groups posts, sermon clips, community updates, livestreams
YouTube	1x/week	2-3x/week	Full sermons, sermon clips (Shorts), worship content
Instagram	3x/week	5-7x/week	Reels, Stories (daily), devotional graphics, event promos
TikTok	2x/week	4-5x/week	Sermon clips, behind-the-scenes, inspirational content

The Weekly Rhythm

A church's content calendar naturally follows a weekly rhythm:

• Sunday: Livestream, post-service photos, full sermon upload
• Monday: Sermon quote graphic, recap of Sunday
• Tuesday: Short sermon clip (Reel/Short/TikTok)
• Wednesday: Midweek devotional or encouragement
• Thursday: Event promotion for the weekend, small group content
• Friday: Behind-the-scenes or staff story
• Saturday: "What to expect" content for first-time visitors, Sunday preview

Aligning With the Church Calendar

Plan content around major seasons well in advance:

• Advent and Christmas (December): Daily devotionals, Christmas Eve service promotion, special music content
• Lent and Easter (February-April): Lenten reflections, Holy Week content, Easter invite campaign
• Back to School (August-September): Ministry kickoff, small group sign-ups, youth group promotion
• VBS (Summer): Registration promotion, daily recaps during the week, volunteer recruitment
• Giving campaigns (November-December): Impact stories, year-end generosity content

Check our full breakdown of the best time to post for platform-specific timing guidance.

Plan your church's entire month of content in one sitting. PostEverywhere's calendar view lets you map out sermon content, devotionals, and event promotions visually -- then schedule everything to publish automatically.

Reaching the Next Generation on Social Media

Gen Z church attendance has dropped 22%, from 22% to 16% attending regularly. This is one of the most significant challenges facing churches today. But Gen Z has not abandoned spiritual curiosity -- they have moved it online. Meeting them there requires a different approach than what works for older demographics.

Instagram and TikTok Are Non-Negotiable

If reaching people under 30 is a priority (and for the long-term health of any church, it should be), Instagram and TikTok are not optional. These are the platforms where younger people spend their time, discover new content, and engage with ideas -- including spiritual ones.

Authenticity Over Production Value

Younger audiences can spot overproduced, inauthentic content instantly -- and they scroll past it. What resonates is real: an unscripted moment from a worship rehearsal, a pastor sharing honestly about a tough week, a young adult in the congregation telling their story in their own words. Authenticity builds trust faster than production quality.

Real Stories From Real People

The most powerful content for reaching younger people is testimony -- not the polished, stage-ready kind, but real stories from people their age. A 90-second video of a college student sharing how a small group helped them through a difficult semester is more compelling than any promotional graphic.

Meeting Questions Honestly

Gen Z values honesty about doubt and difficult questions. Churches that use social media to address topics like mental health, faith and science, loneliness, and the tension between tradition and modern life attract younger followers who feel seen rather than preached at.

Short-Form Video as the Priority

For reaching younger demographics, short-form video is not one content type among many -- it is the primary format. Invest your limited time and energy into creating Reels, Shorts, and TikToks before anything else. One strong 60-second video will reach more young people than a month of text-based Facebook posts.

Growing First-Time Visitors Through Social Media

Social media's ultimate impact for a church is not measured in likes or followers -- it is measured in people who walk through the door for the first time. The data shows that a strategic social media presence directly drives first-time visits.

Consistent Presence Drives Visits

Churches with consistent social media see 40% higher first-time visitor rates than those with inactive or sporadic accounts. When someone is considering visiting a church, they check your social media. An active, welcoming feed reassures them. A page that has not been updated in three weeks tells them the church may not be active or welcoming.

Event Promotion Doubles Attendance

Event promotion on social media drives 2x attendance compared to email-only outreach. This is true for Easter services, VBS, community events, and special sermon series. Social media allows your members to share event posts with their own networks, extending your reach far beyond your existing audience.

"What to Expect" Content Removes Barriers

The number-one barrier to a first visit is uncertainty. People wonder: What should I wear? Will I have to talk to anyone? Is there childcare? Where do I park? Create a "What to Expect" video and pin it to the top of your profiles. Address every common question. This single piece of content converts more social media followers into first-time visitors than any other.

Google Business Profile for Local Discovery

When someone searches "church near me" on Google, your Google Business Profile listing is what appears. Keep it updated with current service times, photos, a link to your livestream, and regular posts about upcoming events. Respond to every Google review. This is not social media in the traditional sense, but it is the most important digital touchpoint for local discovery.

Follow-Up Strategy

When someone engages with your church on social media -- comments on a post, watches a livestream, or sends a message -- have a plan for follow-up. A friendly DM inviting them to an upcoming event or offering to answer questions can be the nudge that turns a digital visitor into an in-person one. Assign a team member to monitor and respond to messages promptly.

Turn your church's social media into a visitor pipeline. PostEverywhere helps you schedule welcoming content, sermon clips, and event promotions across every platform -- so your digital front door is always open. Start free.

Common Mistakes Churches Make on Social Media

Treating Social Media Like a Digital Bulletin Board

If every post is "Join us this Sunday at 10 AM!" or "Potluck next Wednesday!", your social media is doing logistics, not ministry. Service times belong on your website and Google Business Profile. Social media is where you share the encouragement, stories, and content that make someone feel connected to your church between Sundays. A feed full of announcements tells people what your church does. A feed full of ministry content shows people who your church is.

Over-Producing Content Until It Feels Inauthentic

Gen Z especially responds to raw, real content -- not polished marketing. A candid phone video of the worship team laughing during rehearsal will outperform a professionally designed promo graphic almost every time. When every post looks like it was made by an agency, people scroll past it. They stop for something that feels human. Invest in quality where it matters (audio for livestreams, sermon clip editing), but do not let perfectionism become the reason you do not post at all.

Uploading Full 45-Minute Sermons Instead of Cutting Clips

A full sermon belongs on YouTube and your podcast feed. It does not belong as an Instagram or TikTok post. Short clips (60-90 seconds) get 3x more engagement than full-length sermons because people scrolling social media will not commit to 45 minutes, but they will stop for a powerful 60-second moment. Every sermon has 2-3 clips in it -- a story, a key application, an emotional turning point. Find them and cut them.

Being Absent From the Platforms Where the Next Generation Actually Is

84% of churches have a Facebook page, but far fewer are active on Instagram or TikTok -- the platforms where Gen Z spends their time. If your church is only on Facebook, you are communicating with your existing congregation, not reaching the next generation. The 22% decline in Gen Z attendance will not reverse itself on a platform Gen Z does not use.

Ignoring Comments and DMs

When someone comments on your church's post or sends a DM, that might be their first step toward visiting. It might be a cry for prayer. It might be someone working up the courage to walk through your doors. A late response or no response at all closes that door. Assign a volunteer or staff member to check messages and comments at least once daily -- and respond like a pastor, not a brand.

Treating Livestreaming as "Just Turning On a Camera"

Livestreaming without considering audio quality, camera angles, and real-time engagement turns your online service into a forgettable experience. Viewers will tolerate average video, but they leave immediately when the audio is bad. And if no one is monitoring the chat, greeting viewers by name, and responding to prayer requests, your livestream feels like watching a recording -- not joining a community.

Not Repurposing Sunday Content Throughout the Week

One sermon can produce 5+ pieces of content: short clips, quote graphics, discussion questions, a midweek devotional, and the full replay. Most churches put hours into sermon preparation, deliver the message once on Sunday, and then start from scratch for social media. A simple repurposing workflow turns your pastor's weekly preparation into a full content calendar without requiring anyone to create new material from scratch.

Posting the Same Message on Every Platform Without Adapting

A Facebook event post is structured differently from an Instagram Reel, which is different from a TikTok. Each platform has its own format, tone, and audience expectations. Cross-posting is efficient, but copy-pasting the exact same caption and format everywhere signals that you do not understand the platform -- and the algorithm will bury you for it. Use a social media scheduler to plan content in advance and tailor it for each platform so your church stays present without going dark during busy ministry seasons.

FAQs

How do we turn a 45-minute sermon into social media content?

Watch the sermon recording and mark 2-3 moments that stand alone: a powerful story, a direct application to daily life, or an emotional turning point. Cut each into a 60-90 second clip for Reels, Shorts, and TikTok. Pull one key quote for a graphic. Write 2-3 discussion questions based on the main theme for a midweek post. Extract the audio for your podcast feed. One sermon should produce at least 5 pieces of content that carry the message through the entire week.

Should our church be on TikTok, or is it not appropriate for ministry?

TikTok is one of the most effective platforms for reaching people under 30 with spiritual content. The algorithm surfaces videos based on interest, not follower count, so a church with 100 followers can reach 50,000 people with a single authentic clip. The platform rewards honesty, vulnerability, and real stories -- qualities that align naturally with ministry. Churches that address real questions about faith, doubt, and daily life find highly engaged audiences. Start with 2-3 short videos per week and see what resonates.

How do we reach Gen Z and young adults who are not attending in person?

Gen Z has not abandoned spiritual curiosity -- they have moved it online. Meet them on Instagram Reels and TikTok with short-form video that is authentic rather than polished. Feature real stories from young adults in your congregation, not just the pastor. Address questions they actually have -- about doubt, mental health, purpose, and belonging. A 90-second testimony from a college student in your church will connect with more young people than a professionally produced invite video.

What should we post on days when there is no service or event?

Midweek is when social media ministry matters most. Post a daily scripture graphic in the morning, a midweek devotional tied to last Sunday's sermon, discussion questions for small groups, a prayer prompt, or a behind-the-scenes look at ministry life. The goal is to be a meaningful presence in someone's feed between Sundays -- not just when you need them to show up somewhere. Members are most likely to share midweek encouragement content with friends who do not yet attend.

How do we handle negative or controversial comments on our church's social media?

Respond with grace, not defensiveness. Acknowledge the person's perspective, offer to continue the conversation privately through DM, and avoid getting into public debates in the comments. Delete comments that are hateful or abusive, but do not delete someone simply because they disagree. How your church handles criticism online tells visitors more about your culture than any welcome video ever could. Have a written policy so whoever monitors your accounts knows how to respond consistently.

Should the pastor have a personal social media presence separate from the church?

A personal pastoral presence can be one of your church's most powerful outreach tools. People connect with people, not organizations. When the pastor shares honest reflections, behind-the-scenes moments, and personal stories on their own account, it builds trust and relatability that the church's official page cannot replicate. Keep the church account focused on community content and events. Let the pastor's personal account be where people see the human behind the pulpit.

How do we create content without a big production team or budget?

Recruit 2-3 church members who are already active on social media and give them phone access during services and events. Authentic, member-created content often outperforms polished marketing because it feels real. Use free tools like Canva for graphics and an AI content generator to draft devotional text and captions quickly. 88% of pastors are comfortable using AI for graphic design, so lean into these tools. A social media scheduler lets you batch-create a month of content in one sitting and schedule it to publish automatically, saving 5-8 hours per week.

Next Steps

Here is a concrete action plan you can start this week:

• This Sunday: Record the sermon with the intention of clipping it. Identify 2-3 moments that stand alone as 60-90 second clips -- a powerful story, a key point, or an emotional moment.
• Monday: Post the best sermon clip as a Reel and TikTok. Create a quote graphic from the sermon's main theme. Schedule both using a social media scheduler.
• Midweek: Post a devotional or discussion question tied to last Sunday's message. This keeps the conversation going and gives small groups something to discuss.
• Audit your platforms: If your church is only on Facebook, set up Instagram and consider TikTok. The 22% decline in Gen Z attendance will not reverse itself on platforms Gen Z does not use.
• Create a volunteer content team: Recruit 2-3 members who are already active on social media. Give them phone access during services and events. Authentic member-created content outperforms polished marketing.
• Batch your content: Use PostEverywhere's calendar view to plan an entire month of devotionals, sermon clips, and event promotions in one sitting. Use the AI content generator to draft captions and scripture graphics quickly.
• Start your free trial today -- See pricing and plans to find the right fit for your church

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The churches reaching the most people in 2026 are not the ones with the biggest production budgets or the most polished graphics. They are the ones that show up authentically where people already are. A 60-second sermon clip posted on a Monday morning can reach more people than a Sunday service ever could -- and for someone scrolling at midnight, wondering if they belong anywhere, that clip might be the thing that brings them through your doors. Social media is not a side project for your church. It is the front door to your ministry for an entire generation that will never drive past your building and decide to walk in.