How to Go Viral on LinkedIn in 2026 (Complete Guide)

LinkedIn is not designed for virality — and that's precisely why understanding the mechanics of viral content on this platform gives you such a significant competitive advantage. While Instagram and TikTok are built around entertainment-driven discovery, LinkedIn's algorithm prioritizes professional expertise and meaningful conversation within your network.

Yet viral posts happen on LinkedIn every day. Posts that reach 100,000+ impressions. Posts that generate 500+ thoughtful comments. Posts that turn unknown professionals into industry thought leaders overnight. The question isn't whether viral content is possible on LinkedIn — it's whether you understand the specific tactics that trigger algorithmic amplification on a platform fundamentally different from consumer social networks.

This guide breaks down exactly how LinkedIn's viral mechanics work in 2026, drawing on analysis of 1.8 million posts from Richard van der Blom's Algorithm Insights Report and data from Buffer, Hootsuite, and Sprout Social. Whether you're building a personal brand, driving B2B leads, or establishing thought leadership, you'll leave with a specific, actionable playbook for maximizing your LinkedIn reach.

TL;DR

• Viral on LinkedIn = 50,000+ impressions minimum; 100,000+ impressions with 500+ likes is the standard benchmark
• Carousels dominate — 278% higher engagement than video, 596% higher than text posts when done well
• The Golden Hour is real — replying to comments within 60 minutes generates 2.4x higher reach
• Personal profiles crush company pages — 2.75x more impressions, 5x more engagement
• Dwell time is the hidden metric — posts with 61+ seconds of attention get 15.6% engagement rates vs 1.2% for posts scrolled past quickly
• External links kill reach — posts with links in the body see 60% less distribution. Put links in comments or your Featured section
• 3-5 posts per week is optimal — space them 24-48 hours apart to avoid competing with yourself
• The "360 Brew" system evaluates you — LinkedIn checks if your profile demonstrates authority on the topic before distributing your content

Table of Contents

1. What "Viral" Actually Means on LinkedIn
2. How the LinkedIn Algorithm Decides to Go Viral
3. The Three Ranking Signals That Matter
4. Content Formats Ranked by Viral Potential
5. The Carousel Strategy (Your Highest-ROI Format)
6. The Golden Hour: Why the First 60 Minutes Determine Everything
7. Personal Profile vs Company Page: The Data Is Clear
8. Hooks That Stop the Scroll
9. Optimal Posting Times and Frequency
10. 10 Mistakes That Kill Your LinkedIn Reach
11. Real Viral Post Case Studies
12. 2026-Specific Changes You Need to Know
13. FAQs
14. Next Steps

What "Viral" Actually Means on LinkedIn

Viral on LinkedIn is fundamentally different from viral on consumer platforms. A TikTok might need 10 million views to be considered viral. On LinkedIn, the bar is much lower — but the impact per impression is dramatically higher.

Viral thresholds on LinkedIn:

Level	Impressions	Additional Metrics
Entry viral	50,000+	Strong for most accounts
Standard viral	100,000+	500+ likes expected
Exceptional	200,000-500,000	Rare achievement
Mega viral	1,000,000+	Extremely rare

The critical insight: virality is relative to your network size. A post reaching 15,000 impressions from someone with 100 connections is arguably more "viral" than a post reaching 50,000 from an influencer with 500,000 followers.

According to Medium's virality case study:

"There is no official definition of what viral means, but it's generally viewed as when you significantly exceed your connection/follower numbers. What's viral to someone with 100 connections could be 15k impressions, whereas for someone with 30k connections that might be an average day."

Why LinkedIn virality matters more than other platforms:

LinkedIn's visitor-to-lead conversion rate is 2.74% — compared to Facebook's 0.77%. LinkedIn drives 46% of social media traffic to B2B websites and generates 80% of B2B leads from social media. A viral LinkedIn post isn't just about vanity metrics — it's about business impact.

For a deep dive into how LinkedIn's ranking system operates, read our complete guide on how the LinkedIn algorithm works.

How the LinkedIn Algorithm Decides to Go Viral

LinkedIn's algorithm uses a three-stage distribution process that determines whether your post stays with your immediate network or reaches hundreds of thousands.

Stage 1: Quality Filtering (Instant)

The moment you hit publish, LinkedIn's system classifies your post as spam, low-quality, or high-quality. Obvious spam gets filtered immediately. Policy violations are flagged. Low-quality content — which LinkedIn defines as content "prioritizing engagement mechanics over original insight" — gets reduced distribution from the start.

Stage 2: Engagement Testing (The Golden Hour)

Your post is shown to a small sample audience — roughly 5-10% of your first-degree network. LinkedIn monitors engagement during this critical 60-90 minute window. The signals that matter:

• Comments (most powerful signal)
• Shares (strong signal)
• Reactions (useful but weaker)
• Dwell time (how long people spend reading)

If your closest connections engage meaningfully within this window, you pass to Stage 3. If engagement is weak, your post plateaus.

Stage 3: Network Expansion (The Viral Phase)

Posts with strong Stage 2 engagement get pushed to second-degree connections and users with similar professional interests. Distribution can continue for 48-72 hours if engagement remains strong — and in 2026, LinkedIn has extended content lifespan so posts can resurface in feeds for 2-3 weeks after publishing.

This staged approach is documented in detail in Hootsuite's algorithm breakdown.

The Three Ranking Signals That Matter

Buffer's analysis of 1+ million LinkedIn posts and LinkedIn's own transparency reveals three primary signals that determine distribution:

1. Relevance (Topic Match)

"How closely your post matches the interests of a defined audience."

LinkedIn analyzes your content to identify topics, then matches it with users who have demonstrated interest in those subjects. The algorithm considers both the explicit topics in your post and your historical content patterns.

2. Expertise (Creator Authority)

"Whether you demonstrate subject matter knowledge."

Here's where LinkedIn differs dramatically from other platforms. Before distributing your content, the algorithm performs what's known as a "360-degree check" of your profile to verify your authority on the subject.

According to Agorapulse's investigation, this "360 Brew" system evaluates whether there's alignment between your stated expertise and what you're posting about. If a software engineer suddenly posts about real estate investing, the algorithm sees a mismatch and limits distribution — even if the content is objectively high-quality.

Practical implication: Stay in your lane. Build authority in a specific niche before expecting viral distribution.

3. Engagement Quality (Meaningful Comments)

"If your post sparks meaningful comments from relevant people."

Not all engagement is created equal. A post with 50 thoughtful, substantive comments from professionals in your industry significantly outperforms a post with 500 generic "Great post!" comments.

Sprout Social confirms: the algorithm evaluates comment quality using NLP (natural language processing) to distinguish between meaningful discussion and surface-level engagement bait responses.

Content Formats Ranked by Viral Potential

Data from Socialinsider's benchmarks reveals which formats have the highest ceiling for viral distribution:

Format	Engagement Rate	Viral Potential	Best Use Case
Multi-image posts	6.60%	Very high	Visual stories, before/after
Carousels (PDF)	5.85%	Highest	Education, frameworks, data
Video	5.60%	Medium-high	Trust building, personality
Polls	4.40-12%	Highest reach, lower depth	Hot takes, industry debates
Image posts	4.85%	Medium	Announcements, milestones
Text-only	~4%	Medium-high	Personal stories, opinions

Key insight from the data: Single-image posts now underperform text-only content by 30% in 2026. The platform has evolved past the "add a random stock photo" era.

The Carousel Strategy (Your Highest-ROI Format)

Carousels — PDF document posts that users swipe through — are your highest-leverage format for viral distribution. The data is overwhelming:

• 278% higher engagement than video (SocialPilot)
• 596% higher engagement than text posts when executed well
• 2-3x more dwell time than other formats
• Users spend 15-20 seconds per carousel vs 8-10 seconds for single-image posts

Why Carousels Trigger the Algorithm

The answer is dwell time — and LinkedIn's algorithm weighs it heavily.

From LinkedIn Engineering's official documentation:

"Dwell time measures how long people actually engage with your content — not just whether they clicked or tapped."

LinkedIn tracks two types of dwell time:

1. "On the feed" — Time spent with your post visible during scrolling (starts when half the post is visible)
2. "After the click" — Time spent viewing content after clicking to expand

The dwell time performance gap is dramatic:

• Posts with 61+ seconds of dwell time: 15.6% engagement rate
• Posts with less than 3 seconds: 1.2% engagement rate

Carousels naturally extend dwell time because users swipe through multiple slides. A 10-slide carousel viewed completely represents 30-60+ seconds of attention — enough to trigger algorithmic amplification.

Carousel Best Practices

Optimal length: 8-15 slides. Beyond 20 slides, you lose approximately 30% of potential reach as users abandon mid-carousel.

Slide 1 (The Hook): Image + teaser text that creates curiosity. The first slide determines whether anyone swipes. Make it visually distinct and promise specific value.

Slide 2-N (The Content): Each slide should deliver one clear point. Use large text, simple graphics, and consistent visual branding.

Final Slide (The CTA): Summarize key takeaways for users who skimmed, then include a direct call-to-action.

What works: Detailed case studies with specific numbers, original data visualized clearly, step-by-step frameworks with real examples, cheat sheets that people save for reference.

What flops: Generic "10 tips" carousels with stock photos, motivational quotes, content that could be summarized in a single post.

Create carousels faster and schedule them for optimal times: PostEverywhere's LinkedIn scheduler lets you upload carousel PDFs, schedule them when your audience is most active, and track performance across all your content. Start your free trial →

The Golden Hour: Why the First 60 Minutes Determine Everything

The first 60-90 minutes after publishing determine approximately 70% of your post's total reach. This isn't hyperbole — it's how LinkedIn's staged distribution system works.

Buffer's engagement data found that replying to comments on your posts boosts overall engagement by 30%. But the timing of those replies matters enormously.

The Data on Response Time

• Responding within 15 minutes: 90% of potential algorithmic boost captured
• Responding within 60 minutes: 2.4x higher reach than posts where the author doesn't engage
• Responding after 24 hours: Negligible impact on distribution

What "Engaging" Actually Means

Replying "Thanks!" to every comment is worse than not replying at all. The algorithm can detect low-value responses.

Effective Golden Hour engagement:

• Reply with a follow-up question that continues the conversation
• Add additional context or nuance to the commenter's point
• Tag relevant people who might want to join the discussion
• Share a related anecdote that builds on their comment

The math: If your post gets 10 comments in the first hour and you reply thoughtfully to each, you now have 20+ "comments" signaling to the algorithm that meaningful conversation is happening.

The Zombie Post Revival Technique

LinkedIn's extended content lifespan in 2026 creates an opportunity. Linkboost's research documents the technique:

"If you have a high-performing post from 3 weeks ago, you can go back and reply to old comments to revive it. This can trigger a second wave of distribution."

When you reply to older comments, the post resurfaces in feeds, potentially restarting the distribution cycle.

Personal Profile vs Company Page: The Data Is Clear

If you have a choice between building a personal brand or a company page, the algorithm has made the decision for you.

From Adobe's LinkedIn research:

• Personal profiles get 2.75x more impressions than company pages
• Personal profiles get 5x more engagement than company pages
• Employee-shared content receives 5-10x higher engagement than brand posts
• Content shared by employees is 3x more trusted (Edelman Trust Barometer)

The broader trend in 2026: Company page organic reach has declined approximately 60% between 2024 and 2026, according to Try Ordinal's analysis. Company pages now represent only about 5% of what users see in their feeds, while personal profiles dominate 65% of content consumption.

What This Means for Your Strategy

If you're managing social media for a B2B company, the highest-impact strategy is employee advocacy — empowering your team's personal profiles to share company-related content — rather than pumping content through your company page.

Employee networks are 10x larger than company follower bases. Posts shared by employees receive 8x more engagement. Click-through rates are 2x higher when content comes from a person rather than a logo.

For brands, company pages have become a secondary amplification channel, not the primary distribution vehicle. The primary channel is your people.

Hooks That Stop the Scroll

The "See More" cutoff on LinkedIn appears at approximately 210 characters. Those first two lines determine whether anyone reads the rest of your post.

From Linkboost's optimization research:

"Those first two lines? They're everything. The opening is like a headline — the thing that earns that next scroll. If you don't catch someone with those sentences, you've already lost them."

Posts that open with effective hooks generate 45% more engagement than those beginning with generic statements.

The Three Hook Types That Work

1. Questions that create curiosity:

• "What would happen to your pipeline if you couldn't send a single cold email for 30 days?"
• "Why did our competitor's rebrand tank their sales by 40%?"

2. Bold statements that demand a response:

• "Most B2B content strategies fail because they solve the wrong problem."
• "Your LinkedIn headline is probably costing you opportunities."

3. Intriguing observations with a gap:

• "I've reviewed 500+ LinkedIn profiles this year. The same mistake appears in 80% of them."
• "We tested 47 different carousel formats. One outperformed all others by 312%."

Hook Formulas You Can Use

• "Controversial opinion: [statement]" — Signals you're about to say something that challenges conventional thinking
• "I [specific action] and here's what happened" — Personal narrative with implied learning
• "[Number] things I learned from [specific experience]" — Concrete promise of value
• "Stop [common behavior]. Here's why:" — Challenges something the reader might be doing
• "This is the post I wish I had read [timeframe] ago." — Implies hard-won wisdom

Generate scroll-stopping hooks in seconds: PostEverywhere's AI content generator creates LinkedIn-optimized opening lines, full posts, and carousel concepts based on your topic and audience. Write better content faster. Try it free →

Optimal Posting Times and Frequency

When to Post

Data from SuperGrow, Recurpost, and AuthoredUp converges on clear patterns:

Day	Best Times	Notes
Tuesday	10 AM, 11 AM, 2 PM, 4 PM	Highest engagement day
Wednesday	10 AM, 12 PM, 2 PM	Consistent strong performer
Thursday	10 AM, 2 PM	2 PM especially strong
Friday	8 AM	Catch the weekend-ready mood
Saturday	9-11 AM	60% less competition; good for personal stories

The sweet spot: Tuesday-Thursday, 10:00-11:00 AM in your audience's local timezone.

Industry-specific adjustments:

• Tech professionals: 8-9 AM or 4-5 PM
• Financial services: 7-8 AM or 12-1 PM
• Creative industries: 9-10 AM or 2-3 PM (Thursdays strongest)

For detailed timing guidance, see our guide on the best time to schedule LinkedIn posts.

How Often to Post

Buffer's analysis of 2+ million posts provides clear guidance:

• Minimum effective frequency: 2 posts per week
• Sweet spot: 3-5 posts per week
• Maximum benefit: 11+ posts per week (3x engagements per post vs 1/week)

Critical finding: LinkedIn does NOT cap reach or punish frequent posting. Visibility compounds with consistent posting.

However: posting multiple times within 24 hours causes your content to compete with itself, reducing per-post reach. Space posts 24-48 hours apart for optimal visibility.

"Moving from posting once a week to 2 to 5 times is where performance really begins."

Use our content calendar to plan and visualize your posting schedule across LinkedIn and other platforms.

10 Mistakes That Kill Your LinkedIn Reach

Based on Linkboost, SocialBee, and River Blog's testing of 300+ posts:

1. Putting External Links in Your Post Body

Impact: Posts with external links see roughly 60% less reach.

LinkedIn wants users to stay on LinkedIn. While LinkedIn's Sr. Director of Product Management has said there's "no algorithmic penalty for posts containing links — if your content leads with value," independent studies consistently show major reach reductions.

Solution: Adopt a "zero-click" content strategy. Provide 80% of the value directly in the post. Place links in comments or your Featured profile section. Summarize key takeaways so users don't need to click out.

2. Using Engagement Bait Phrases

Impact: Algorithmically penalized and detected via NLP.

In March 2026, LinkedIn rolled out the "Authenticity Update" — a direct strike against artificial engagement tactics. Posts that explicitly ask for interaction are now penalized.

Phrases to avoid:

• "Comment YES if you agree"
• "Like this to see the PDF"
• "Share this with someone who needs to hear it"
• "Drop a [emoji] if you relate"

3. Using More Than 5 Hashtags

Impact: Triggers spam detection.

SocialBee confirms: hashtags play a much smaller role in 2026 because LinkedIn now relies on improved topic and text detection. Use 3-5 relevant hashtags maximum, or skip them entirely. Focus on keywords in your actual content instead.

4. Participating in Engagement Pods

Impact: Detected and penalized.

LinkedIn's algorithm can identify unnatural engagement patterns — the same people liking and commenting on each other's content immediately after posting. River Blog's testing confirms that engagement pods are now detected and result in reach suppression.

5. Ignoring the Golden Hour

Impact: 3x less reach.

If you post and disappear, the algorithm assumes your content isn't sparking conversation. Stay available for 60 minutes after posting to respond thoughtfully to comments.

6. Editing Posts After Publishing

Impact: Visibility stalls or drops.

From AuthoredUp's analysis:

"Editing tells LinkedIn's algorithm that the post changed, which forces re-evaluation and often causes visibility to stall or drop."

Proofread before publishing. If you must edit, accept that your reach trajectory may reset.

7. Using Excessive Emojis

Impact: Posts flagged as spam-like.

LinkedIn considers "emoji or reaction polls meant to artificially boost engagement" as spam. Excessive emojis trigger the same detection. The 2026 professional aesthetic trends toward cleaner, sharper formatting.

8. Posting Too Frequently Without Spacing

Impact: Content competes with itself.

If you post multiple times in less than 24 hours, your newest post cannibalizes reach from your previous post. Space content 24-48 hours apart.

9. Writing About Topics Outside Your Demonstrated Expertise

Impact: The "360 Brew" system limits distribution.

LinkedIn's algorithm checks whether your profile demonstrates authority on the topic before distributing content. If you're a marketing professional suddenly posting about cryptocurrency trading, expect limited reach regardless of content quality.

10. Writing Walls of Text

Impact: Low dwell time, quick scrolls.

72% of LinkedIn users access the platform on mobile. Dense paragraphs without visual breaks are unreadable on small screens. Use short paragraphs (1-3 lines), line breaks, and visual structure.

Avoid these mistakes automatically: PostEverywhere handles posting logistics — optimal timing, consistent scheduling, cross-platform publishing — so you can focus on creating the kind of content LinkedIn actually rewards. See plans →

Real Viral Post Case Studies

Case Study 1: 133,000+ Impressions

From B Squared Media's viral analysis:

Results:

• 133,000+ impressions
• 75,000+ people reached
• 1,300+ comments
• 3,600% increase in impressions in less than a week

Key factors:

• Asked people to share their perspective (not empty engagement bait — a genuine question)
• All comments received rapid responses, "lighting the fire" for algorithmic amplification
• Once momentum started, compound effects took over

Case Study 2: 100,000+ Views → 5 Job Interviews

From LinkedIn Pulse:

Results:

• 100,000+ impressions
• 300 comments
• 100 direct messages
• 300 new connections
• 5 job interviews

Key factors:

• Simple, authentic personal story
• First two hours of engagement were critical
• Strategic timing aligned with when the target audience was active

Case Study 3: 7 Million Impressions in 7 Days

From Medium's viral breakdown:

Results:

• 7 million impressions
• Thousands of shares
• 500+ comments
• Content continued circulating months later

Key learning:

"Saying something true that no one else was saying out loud."

The post resonated because it articulated something the audience felt but hadn't seen expressed publicly. Authenticity combined with a perspective gap drove exponential sharing.

Case Study 4: The Follower Conversion Reality

From Michael Lin's analysis of a 430,000+ impression post:

Critical insight:

"At a 0.1% conversion rate, you need about 1 million impressions to gain approximately 1,000 followers."

Viral posts don't automatically translate to follower growth. The relationship between impressions and followers is weaker than most assume. This is why Justin Welsh warns:

"Chasing 'viral' content without laying a solid foundation won't do you any good if you're trying to become a respected thought leader or business owner."

Virality is one tactic in a broader strategy — not the strategy itself.

2026-Specific Changes You Need to Know

The "Depth Score" — New Ranking Signal

LinkedIn introduced a new composite metric that weights:

• Reading Time (Dwell Time) — Primary component
• Comment Depth — Multi-reply conversation threads carry significantly more weight than single comments
• Saves — Users saving posts for later signals lasting value

River Blog's testing confirms that Depth Score has become a major factor in Stage 3 distribution decisions.

The "Authenticity Update" (March 2026)

Direct strike against artificial engagement tactics:

• Engagement bait phrases detected and penalized via NLP
• AI-sounding, generic phrasing flagged as lower-quality
• "Overly AI-sounding phrasing" explicitly listed as a spam flag

Extended Content Lifespan

Posts can now surface in feeds for 2-3 weeks after publishing (previously 24-48 hours was typical). This makes evergreen content more valuable and creates opportunities for the "zombie post revival" technique.

Video Push

LinkedIn is aggressively promoting video:

• Video views grown 36% year-over-year
• Video creation growing 2x faster than other formats
• New "Videos For You" sections
• Full-screen mobile video players
• CapCut integration for editing

However — carousels still outperform video on engagement rate. Video is growing but hasn't overtaken documents.

Newsletter Algorithm Boost

River Blog reports:

"Articles and newsletters are getting unprecedented distribution right now. The platform wants to compete with Medium and Substack, and they're using the algorithm to make that happen."

Newsletters notify subscribers via email and push notification, creating a parallel distribution channel outside the feed algorithm.

FAQs

What counts as "viral" on LinkedIn?

Generally, 50,000+ impressions is the entry point for viral. The standard benchmark is 100,000+ impressions with 500+ likes. But virality is relative — dramatically exceeding your normal reach is what matters. Someone with 200 connections reaching 20,000 impressions has achieved more relative virality than a 100K-follower account reaching 80,000.

Do carousels really perform better than video?

Yes. Carousels generate 278% higher engagement than video and significantly more dwell time. Video is excellent for building trust and personality, but for pure reach and engagement metrics, carousels consistently outperform. The sweet spot is 8-15 slides.

Should I put links in my LinkedIn posts?

No — not in the post body. Posts with external links see roughly 60% less reach. Put links in the first comment or your Featured section. Provide the core value directly in the post so users don't need to click out. This "zero-click content" approach aligns with how LinkedIn wants to keep users on platform.

How important is the first hour after posting?

Critical. The first 60-90 minutes determine approximately 70% of your post's total reach. LinkedIn tests your content with a small sample audience during this window. Strong early engagement triggers broader distribution. Schedule posts when you can actively engage with comments. Use a LinkedIn scheduler to time posts for when both your audience and you are available.

Does posting frequency affect reach?

LinkedIn does not penalize frequent posting. Moving from 1 post/week to 3-5 posts/week dramatically increases total reach and engagement. However, space posts 24-48 hours apart — posting multiple times in one day causes your content to compete with itself.

Why do my posts get fewer views than before?

You're not alone. Richard van der Blom's analysis of 1.8 million posts found views down 50%, engagement down 25%, and reach declined for 98% of users compared to the prior year. This is a platform-wide trend as LinkedIn tightens algorithmic distribution. The solution is adapting to what the algorithm now rewards: dwell time, meaningful comments, expertise alignment, and originality.

How do I get more comments on my posts?

End your post with a genuine question that invites perspective-sharing (not engagement bait). Reply to every comment with substance — a thoughtful reply often generates a reply back, doubling your comment count. Post about topics where your audience has strong opinions. Use carousels that teach something actionable, prompting questions and "this helped me" comments.

Is LinkedIn better for B2B than other platforms?

Significantly. LinkedIn drives 46% of social media traffic to B2B websites and generates 80% of B2B social media leads. The visitor-to-lead conversion rate is 2.74% vs Facebook's 0.77%. For B2B marketing and sales, LinkedIn has no substitute. Learn more about multi-platform strategy with our cross-posting guide.

Next Steps

Understanding LinkedIn's viral mechanics is the foundation. Consistent execution — posting quality content at optimal times and engaging in the Golden Hour — is what translates knowledge into results.

Here's how to put this guide into action:

• Schedule your LinkedIn content strategically — Use PostEverywhere's LinkedIn scheduler to batch upload posts and carousels, schedule them at optimal times, and never miss the Tuesday-Thursday sweet spot
• Find your best posting times — Check our data-backed guide on the best times to post on LinkedIn specific to your industry
• Understand the algorithm deeply — Read our complete breakdown of how the LinkedIn algorithm works in 2026
• Create content faster — Use our AI content generator to produce hooks, carousel concepts, and full posts optimized for LinkedIn engagement
• Plan a month of content at once — Use our content calendar to visualize your posting schedule and maintain consistency
• Expand beyond LinkedIn — Cross-post to Twitter/X, Facebook, and other platforms to maximize every piece of content
• Master social media management — Read our complete guide to social media management for a holistic strategy across all platforms

LinkedIn rewards expertise, consistency, and meaningful engagement. The tactics in this guide work because they align with what the platform fundamentally values: professionals sharing knowledge with professionals. Create content worth stopping for, engage like you mean it, and the algorithm will follow.

Go viral on every platform: Master the viral playbook for TikTok, Instagram, YouTube, Facebook, X, and Threads.