What is a viral hook?

A viral hook is the opening line of a short-form video designed to stop viewers from scrolling within the first 1-3 seconds. It creates curiosity, triggers emotion, or promises value so the viewer watches the full video.

Which platforms do these hooks work on?

The hooks generated here are optimized for TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels. Any short-form video platform where attention is the primary currency.

How do I use a hook in my video?

Display the hook as on-screen text during the first 3 seconds while also saying it out loud. Combining visual and verbal hooks can double your retention rate.

Can I customize the generated hooks?

Yes. Enter your specific topic and the generator will replace placeholder text with your niche. You can also manually edit any hook after copying it.

How many hooks can I generate?

Each category produces 10 hooks per generation. With 5 categories available, you can generate up to 50 unique hooks per session, completely free.

What makes a hook go viral?

The most effective hooks leverage negative bias (warning about mistakes), curiosity gaps (secrets and hidden knowledge), or bold claims. They promise a specific outcome within a tight timeframe.

Is the Viral Hook Generator free?

Yes, the Viral Hook Generator is 100% free with no signup required. Generate unlimited hooks for any topic, any time.

Hook Engine

Viral Hook Generator for TikTok & Reels

Stop the scroll in 3 seconds. Generate high-converting hooks for your next short-form video.

Pro Tip: Combine a strong visual hook (on-screen text) with a verbal hook for 2x more retention.

Your viral hooks will appear here

Enter your topic and select a video style on the left to start generating.

What makes a hook viral?

Negative Bias: Humans are wired to avoid pain. Hooks that warn about "Mistakes" or "Stopping an action" often outperform positive ones.

Curiosity Gaps: Opening with a "Secret" or a "Hidden Hack" creates an information loop that the viewer needs to close by watching the full video.

The 3-Second Rule: TikTok's algorithm prioritizes "Watch Time." If you don't grab them in 3 seconds, they scroll, and your reach dies.

Best platforms for these hooks

These hook templates are optimized for high-velocity short-form video platforms where attention is the primary currency.

TikTok
Instagram Reels
YouTube Shorts
Facebook Reels

How to Use the Viral Hook Generator

Enter your topic

Type in your niche or subject (e.g., Fitness, Real Estate, SEO) so hooks are tailored to your audience.

Pick a hook style

Choose from 5 proven categories: Mistakes, Secrets, Educational, Controversial, or Listicles.

Copy and post

Browse 10 generated hooks, click to copy your favorites, and use them in your next TikTok, Reel, or Short.

Viral Hook Generator FAQ

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