Social Media for Law Firms: Ethics Rules, LinkedIn and Day-to-Day Management

Most advice on social media for law firms is written by marketers who have never had to answer to a disciplinary counsel. It tells you to post client wins, go viral on TikTok and "show your personality", and it skips the part where a single careless caption can breach Rule 1.6 or put a "specialist" claim in front of your state bar. This guide is written the other way round. It starts with what the rules actually say, then covers what to post, where, and how to handle law firm social media management week after week when the person who has to approve every post bills in six-minute increments.

It is for three readers: the partner who has been told the firm "needs to be on LinkedIn", the solo attorney who is the whole marketing department, and the legal marketing manager who has to get a dozen attorneys posting without anyone ending up in front of an ethics committee.

One caveat before we start. This is practical marketing guidance, not legal advice. Every rule summarized below links to its official source, and your own state bar's rules are the ones that bind you. Where your jurisdiction says something different, your jurisdiction wins.

This guide is part of our series for small businesses and professional practices. Other regulated professions face similar problems: see our guides for healthcare practices and real estate agents.

Table of Contents#

1. What the ABA Model Rules say about lawyer social media
2. Client confidentiality: the rule careful lawyers still break
3. How state bar advertising rules differ
4. LinkedIn is where most law firm social media effort belongs
5. The other platforms, matched to practice area
6. What law firms should post
7. Managing law firm social media day to day
8. Law firm social media management tools: where PostEverywhere fits
9. Responding to reviews and comments without breaching confidentiality
10. Measuring social media for law firms: consultations, not likes
11. Mistakes that get lawyers in trouble on social media
12. Social media for law firms FAQs

What the ABA Model Rules say about lawyer social media#

The ABA Model Rules are not binding on their own. Each state adopts its own version, often with changes. But almost every state's rules start from the same text, so the Model Rules are the right place to learn the shape of the problem. In 2018 the ABA rewrote its advertising rules, folding the old Rules 7.4 and 7.5 into Rules 7.1 to 7.3, which is why older blog posts cite rule numbers that no longer exist in the Model Rules.

Rule 7.1: nothing false or misleading#

Model Rule 7.1 is one sentence long in substance: "A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services." A statement is misleading if it contains a material misrepresentation, or if it leaves out a fact needed to stop the whole thing being misleading.

The part that matters most for social media sits in the comment to Rule 7.1. Comment [3] says a truthful report of a lawyer's results "may be misleading if presented so as to lead a reasonable person to form an unjustified expectation that the same results could be obtained for other clients in similar matters." The same comment adds that an appropriate disclaimer or qualifying language may prevent that finding.

In plain terms: a post saying "$2.1M verdict for our client" is true, and can still be a problem if it implies the next client will get the same. That is where the familiar "prior results do not guarantee a similar outcome" wording comes from.

Rule 7.2: specialist claims and who is responsible#

Model Rule 7.2 opens by confirming that a lawyer "may communicate information regarding the lawyer's services through any media," which settles the old question of whether lawyers may use social media at all. Two other parts bite on everyday posting:

• Rule 7.2(c) bars stating or implying that a lawyer is "certified as a specialist" unless the certifying organization is state-approved or ABA-accredited, and its name is clearly identified. On social media this catches more than the word "specialist". Profile headlines like "Divorce Expert" and hashtags like #InjurySpecialist are where it usually goes wrong.
• Rule 7.2(d) requires any communication under the rule to include "the name and contact information of at least one lawyer or law firm responsible for its content." A firm page or an attorney's own profile normally covers this. A post published from a marketing agency's account, or an unbranded explainer video reshared without context, may not.

Rule 7.2(b) also bars giving "anything of value" for recommending a lawyer's services, with narrow exceptions. Paying for ads is fine. Paying a follower or influencer to recommend the firm is the kind of arrangement that needs a careful look first.

Rule 7.3: solicitation, comments and DMs#

Rule 7.3 prohibits live, person-to-person solicitation when a significant motive is the lawyer's pecuniary gain, with exceptions for other lawyers, people you know personally or professionally, and people who routinely use the type of legal services involved for business. The comment defines live contact as in-person, face-to-face, live telephone and "other real-time visual or auditory person-to-person communications," and says it "does not include chat rooms, text messages or other written communications that recipients may easily disregard."

So under the Model Rule, a LinkedIn message is written communication, not live solicitation. Do not stop reading there, though. Several states treat unsolicited social media messages as written solicitations with their own requirements (Florida's version is covered below), and a live video call or audio room is a different matter.

The ABA's Formal Opinion 501 (2022) adds a point every firm with a marketing coordinator or outside agency should absorb: the solicitation limits reach people employed by, retained by or associated with the lawyer, not only the lawyer personally. If your agency is sliding into the DMs of accident victims, that is your problem.

Client confidentiality: the rule careful lawyers still break#

Advertising rules get the attention, but the rule most likely to end a lawyer's social media career is Model Rule 1.6. It covers "information relating to the representation of a client", which is far broader than privileged communications.

ABA Formal Opinion 480 (2018) applies it directly to blogs, microblogs and other public commentary. Three conclusions from that opinion should be pinned above every legal marketer's desk:

• Public record is not an exception. Information about a representation stays confidential even if it sits in a court order or has been in the news.
• "Hypothetical" is not a shield. Calling a story a hypothetical does not help if there is "a reasonable likelihood that a third party may ascertain the identity or situation of the client" from the facts.
• Consent is the route. If you want to talk about a matter publicly, get the client's informed consent first.

The opinion cites a real cautionary case. In In re Peshek (Ill. 2010), an assistant public defender blogged about her work and clients, referring to them by first name, a derivative of their first name or their jail ID number. She was suspended for 60 days for violating Rule 1.6. Nobody set out to breach confidentiality there. The blog simply drifted from commentary into case detail, which is exactly how it happens on social media.

What this means in practice:

• A "win of the week" post about a named or identifiable client needs that client's informed consent in writing. Keep it with the post.
• Strip identifying detail from stories: the town, the date, the employer, the unusual injury. If a neighbor could recognize the client, rewrite it.
• Never let a matter detail reach a caption, even an innocent one. "Long day at the county courthouse fighting for a family who lost everything" can identify a client in a small market.
• Train staff. Paralegals and marketing coordinators who were never taught Rule 1.6 write most of the captions that go wrong.

How state bar advertising rules differ#

The Model Rules give you the shape. Your state's rules give you the detail, and the detail varies more than most marketers expect. Three examples show how much.

Florida: filing, testimonials and boosted posts#

Florida has one of the most detailed regimes, and the Florida Bar's Handbook on Lawyer Advertising and Solicitation (13th edition, effective December 10, 2025) is worth reading even if you practice elsewhere. Some points that matter for social media:

• A lawyer or firm's own pages on Facebook, YouTube, LinkedIn and similar sites do not have to be filed with the Bar. Paid, boosted or sponsored posts do, unless their content is limited to basic "tombstone" information.
• Posts targeted at people who have self-identified as having a specific legal need are treated as targeted electronic solicitations, with extra requirements, including starting with the word "Advertisement."
• Unsolicited invitations sent by instant message to view the lawyer's page, to someone who is not a client, former client, relative, prior professional contact or lawyer, must meet the rules for written solicitations.
• Testimonials are allowed only under conditions: the person must be qualified to evaluate the lawyer, describe their actual experience, receive nothing of value, and not have the testimonial written by the lawyer. A testimonial mentioning results needs a clear disclaimer that prospective clients may not obtain the same results.
• Past results must be "factually verifiable."

The Bar's guidelines for networking sites cover the same ground in shorter form.

Texas: educational posts are exempt from filing#

Texas runs a filing system through its Advertising Review Committee, but the Texas Disciplinary Rules on lawyer advertising carve out social media that does not expressly offer legal services and is "primarily informational, educational, political, or artistic in nature, or made for entertainment purposes" (Rule 7.05(g)). Profile-style resume information is exempt too. The Texas rules also spell out how a board-certified lawyer may describe the certification. The exemption only covers filing: an exempt post still has to comply with the substantive rules.

New York: labels, pre-approval and retention#

New York goes furthest on recordkeeping. The New York State Bar Association's Social Media Ethics Guidelines summarize Rule 7.1(k): advertisements must be pre-approved by the lawyer or firm, and social media posts that count as advertisements must be retained for at least one year. Content that qualifies as advertising carries the "Attorney Advertising" label. The guidelines also warn against listing practice areas under a "specialist" heading unless certified, and say a lawyer must monitor endorsements and recommendations on profiles they control for accuracy.

The good news for New York lawyers on LinkedIn is the New York City Bar's Formal Opinion 2015-7, which concluded that listing skills, describing practice areas or displaying endorsements, "without more," is not attorney advertising. A profile becomes advertising when its primary purpose is attracting paying clients.

What to check in your own state#

Use this as a checklist when you read your state bar's rules. It will not answer the questions for you, but it tells you which questions to ask.

Most state bars also run ethics hotlines. A five-minute call before launching a testimonial campaign is cheaper than a grievance.

Want a review step between drafting and publishing? PostEverywhere's post approval workflow holds a team member's post until a partner or reviewer approves it. Start your 7-day free trial.

LinkedIn is where most law firm social media effort belongs#

If you only have time for one platform, make it LinkedIn. The ABA's 2024 Websites and Marketing TechReport found social media use as a marketing tool at 80% of respondents, with LinkedIn the primary platform at 76%, ahead of Facebook at 53%. That matches what most firms see in practice: LinkedIn is where referral sources, in-house counsel, other lawyers and future hires already are.

Attorney profiles do the heavy lifting#

Referrals follow people. A GC who needs an employment lawyer remembers the partner whose posts explained the new non-compete rules, not the firm logo that shared a press release. That is why most of the effort should go into individual attorney profiles, with the firm's Company Page acting as the shop window and the place to publish firm news, hires and events.

A practical split for a mid-size firm:

• Attorney profiles: commentary on rulings and legislation in the attorney's practice area, lessons from the work (anonymized properly), short takes on client questions, speaking and writing.
• Firm Company Page: new hires and promotions, office news, community and pro bono work, firm events, and reshares of the attorneys' best posts.

What works on LinkedIn for lawyers#

The posts that earn attention from other professionals are specific. "Three things the new state privacy law changes for retailers with fewer than 50 staff" will beat "Data privacy is more important than ever" every time. A few formats are reliable:

• The ruling explainer. A decision came down yesterday. What does it change, for whom, and what should they do this week?
• The intake question. The question your team hears every week, answered in 150 words.
• The document carousel. A step-by-step process ("What happens after you file for divorce in Ohio") as a short PDF carousel. Our free carousel tool builds one in minutes.
• The honest take. A considered opinion on a legal development, with your reasoning. Opinions get comments; summaries get scrolled past.

For timing, our LinkedIn timing research is a sensible start, and our explainer on why early comments matter so much covers how the feed ranks posts. If you are short of material, this long list of post ideas has plenty that adapt to legal work.

Profile hygiene#

Check headlines and "About" sections against your state's specialist rules. Turn on endorsement review if you can, and remove endorsements for skills you do not practice. NYSBA's guidelines describe passively leaving a misleading endorsement on your profile as "tantamount to accepting the endorsement."

The other platforms, matched to practice area#

LinkedIn is the default, not the whole answer. Consumer practices find their clients elsewhere.

Facebook is still where local community discussion and recommendations happen, which makes it useful for consumer practices. It is also where paid ads live, and paid ads are where state filing rules most often apply. If you run a Facebook Page, schedule educational posts and community news there, and keep ads on their own reviewed track.

YouTube is the slow-burn channel. A clear, five-minute video titled "What happens at your first immigration interview" answers a question people search for, and keeps answering it for years. Cut the best 45 seconds into Shorts. Our guide to Shorts covers the format, and the YouTube scheduler handles uploads.

Instagram humanizes the firm: attorney introductions, the office, the team at a pro bono clinic, simple process explainers as carousels. It rarely produces leads on its own, but people do check it before they call.

TikTok works for some attorneys and not for others. The format rewards plain-language explanation, and a lawyer who is good on camera can reach people who would never read a blog. It also strips context and invites "is this legal advice?" comments, so it suits lawyers who are disciplined about the general-information line. If you go there, start with explainers, not reactions to other people's cases.

X (Twitter) is narrower than it was, but still where some legal journalists, academics and appellate lawyers talk. Treat it as a commentary channel, not a lead channel.

Google reviews are not social media in the usual sense, but they sit at the point where a prospective client decides whether to call. Manage them in Google's own dashboard, and reply under the same confidentiality rules covered below.

What law firms should post#

The best content source is your intake line. Every question a receptionist or paralegal answers by phone is a post that someone, somewhere, is searching for. Write them down for two weeks and you will have a quarter's worth of material.

Educational posts (most of your calendar):

• "What to bring to your first consultation" for each practice area
• Plain-language explainers of a process: probate, a DUI arraignment, a green card interview, a commercial lease renewal
• New law and ruling breakdowns, posted within a day or two of the news
• Myth corrections ("A verbal agreement can be a binding contract, but proving it is another matter")
• Deadlines people miss: statutes of limitation, filing windows, renewal dates (stated generally, never as advice for a specific case)

People posts:

• Attorney and staff introductions: why they practice this area of law, in their own words
• New hires, promotions and anniversaries
• Speaking, writing and CLE teaching

Community posts:

• Pro bono clinics and legal aid partnerships
• Local sponsorships and volunteer days
• Know-your-rights sessions at libraries or community centers

Results and testimonials (only where your state allows, and always reviewed):

• Case results with the disclaimer your state requires, client consent where confidentiality is involved, and no identifying detail
• Client testimonials that meet your state's conditions, written by the client, never by the firm

A sensible ratio for most firms is mostly education, some people and community, and results only occasionally. A feed of nothing but verdicts reads as a billboard, and is also the feed most likely to draw a complaint.

Write the way you would explain the point to a smart friend. "Pursuant to" belongs in briefs. If a post needs a disclaimer that it is general information and not legal advice, put it in plain words at the end, not in a block of capitals.

Turn one client alert into posts for every platform. Write it once in PostEverywhere and use cross-posting to adapt it for LinkedIn, Facebook and X (Twitter). Try it free for 7 days.

Managing law firm social media day to day#

Strategy is the easy part. What actually kills most law firm social media is process: content gets written, waits for a partner's approval that never arrives, goes stale, and the account falls silent for three months. Law firm social media management is mostly about removing that bottleneck without removing the review.

Put a partner or reviewer between draft and publish#

Decide who drafts, who approves and who can publish, and write it down in a firm social media policy. Our free policy template tool gives you a starting draft to adapt. If you want to compare dedicated review software, our roundup of approval workflow tools covers the options. A typical setup:

• Drafters: a marketing coordinator, an associate or an outside agency writes posts.
• Reviewer: a partner, general counsel or designated compliance attorney checks every post that mentions results, testimonials, credentials, fees or a matter.
• Rule of thumb: educational posts can be reviewed in a batch; anything about a result or a client gets individual sign-off with the consent and disclaimer checked.

New York's rule that advertisements be pre-approved by the lawyer or firm turns this from good practice into a requirement for many New York firms. Everywhere else, it is still the cheapest insurance you can buy.

Attorney profiles versus the firm page#

Decide early who controls what. Most firms land on this:

• The firm page is controlled by marketing and posts on a schedule.
• Attorney profiles belong to the attorneys, but posts that promote the firm's services follow the same review rules as firm posts.
• Purely personal posts stay personal. The Florida Bar's guidance draws this line explicitly: pages used solely for social purposes are not advertising, but pages used to promote the practice are.

When an attorney leaves, their profile leaves with them. Build the firm page as well as the profiles so the audience is not entirely portable.

Practice areas and offices as separate brands#

A firm doing immigration and commercial litigation is speaking to two audiences who should never see each other's posts. Some larger firms run separate pages per practice group or office. Give each its own calendar, its own reviewer where possible, and its own voice. The commercial team's dry ruling analysis does not belong on the family law page, and a family law post about a hard divorce does not belong in a GC's feed.

A weekly rhythm a busy lawyer can actually keep#

Consistency matters far more than volume. A firm that posts twice a week all year looks more credible than one that posts daily for a month and then disappears. A realistic rhythm for a small firm:

That is five posts a week from two accounts, which most firms can sustain. Weekday mornings tend to suit a professional audience; our posting-time research has the detail by platform. Consumer practices can add one or two Facebook posts. If you are a solo, halve it: one firm post and one profile post a week, every week, beats a burst of ten.

Batch thought leadership once a month#

Lawyers do not have time to write a post every morning, and they should not try. Block 90 minutes once a month:

1. Spend 20 minutes listing what happened in your practice area: rulings, legislation, the three questions clients kept asking.
2. Draft four to six posts from that list. Rough is fine.
3. Hand them to marketing to tidy, format and schedule.
4. Review the whole batch in one sitting on a shared content calendar, two to four weeks ahead.

The same raw material stretches further than you think. One client alert becomes a LinkedIn post, a carousel, a short video script and a Facebook explainer. Our guide to repurposing content for social media shows how.

Keep a short "news slot" open each week for posts that cannot wait. Those still go through review, just faster. The riskiest post a firm publishes is the one written in the moment about a live story.

Keep a record of what was published#

Even if your state does not require retention, keep a dated record of what went out, to which account, and when, along with the approval and any client consent. If a complaint arrives two years later, "we think it said something like this" is a weak answer. New York firms in particular need copies of social media advertisements for at least a year. A shared folder with screenshots or PDFs of each published post, filed by month, is enough for most small firms.

Law firm social media management tools: where PostEverywhere fits#

A social media scheduler for law firms does not make anything compliant. What it does is make the review step happen before publication instead of after, and put every account on one calendar so nobody is publishing firm content from their phone at 11pm.

Here is how that works in PostEverywhere, with the limits stated plainly:

• Approvals. In a team workspace, turn on "Require approval" and posts by Members are held until an Owner or Admin approves them. Drafters click "Submit for approval"; the reviewer can "Approve" or "Request changes" with a note the author sees. Owners and Admins are not held, so give drafting staff the Member role. Approvals are available on Starter and above, not on Lite.
• One calendar for every account. Connect the firm page and attorney profiles through multi-account management, then review two weeks of posts on one calendar in a single pass.
• Per-platform versions. Write once, then use "Customise per platform" to give LinkedIn the long version and X (Twitter) the short one. The LinkedIn scheduler handles posts, PDF carousels and video. It does not publish LinkedIn articles, polls or @mentions, so do those natively.
• Practice areas kept apart. Scale includes five workspaces, each with its own accounts, drafts and calendar, so immigration content cannot publish to the litigation page. Lite, Starter and Growth include one.
• A steady rhythm. The queue has presets such as "Steady weekdays" (five openings a week). They are general starting points, not times measured from your audience, so adjust them to when your clients actually read.
• Drafting help. PostEverywhere's AI Studio turns rough notes into a first draft with "Write with AI" and can lay out a LinkedIn carousel. It does not know your jurisdiction or what your bar permits, so every draft still goes through review.
• A record of what went out. The All Posts list shows what was scheduled and posted, and to which accounts. It is not a compliance archive, so keep your own copies where your state requires retention.
• One caution about AI agents. If you connect Claude or ChatGPT to PostEverywhere, posts created through the API do not pass through the approval gate. Tell the agent to save drafts only, and have a person review and schedule them.

Plans are priced per firm, not per attorney. Starter is $19 a month (5 accounts, 2 seats), Growth $29 (10 accounts, 3 seats) and Scale $39 (20 accounts, 5 seats, 5 workspaces); extra seats are available as paid add-ons. A firm needs at least a drafter and an approver, so Starter is the realistic floor and most small firms with several attorney profiles land on Growth. Every plan starts with a 7-day free trial, and a card is required.

Give your partners one place to approve two weeks of posts. Drafts wait in review until an approver releases them, then publish on schedule to every attorney profile and firm page. See plans and start your 7-day free trial.

Responding to reviews and comments without breaching confidentiality#

Sooner or later a former client posts a one-star review that is unfair, inaccurate or both. The instinct is to set the record straight. Resist it.

ABA Formal Opinion 496 (2021) concluded that a negative online review, on its own, does not trigger the self-defense exception in Rule 1.6, so a public response may not reveal information relating to the representation. As the ABA's summary puts it, the opinion's best-practice advice is that lawyers "should consider not responding" at all, because a reply draws attention and invites more.

If you do respond, the options the opinion describes are narrow:

• Ask the site or search engine to remove the post, if it breaks their rules.
• Contact the client or former client privately to resolve it.
• Post a short reply inviting the reviewer to contact you directly.
• Say that professional obligations prevent you from responding in detail.

NYSBA's guidelines quote a model reply from a Pennsylvania Bar Association opinion that is worth keeping on file: "A lawyer's duty to keep client confidences has few exceptions and in an abundance of caution I do not feel at liberty to respond in a point-by-point fashion in this forum. Suffice it to say that I do not believe that the post represents a fair and accurate picture of events."

Note what not to do. Do not confirm the person was a client. Do not mention the outcome, the fee or anything they told you. Do not ask friends to post rebuttal reviews.

Comments asking for advice are the other daily hazard. NYSBA's guidelines say a lawyer may give general answers to legal questions on social media but should not give specific legal advice, because it risks creating an attorney-client relationship and exposing confidential information. A good reply points to general information and invites the person to book a consultation privately. "Every situation is different, so I can't advise you here, but you're welcome to call the office" is enough.

Measuring social media for law firms: consultations, not likes#

A post with 400 likes from other lawyers and no consultations did not work for a consumer practice. A post with 12 likes that a GC forwarded to her CEO may have been the best thing you published all year. Measure what the firm actually sells.

The metrics that matter, most important first:

• Consultations booked from social. Add "How did you hear about us?" to your intake form, with social platforms as options, and make intake staff ask it on the phone.
• Referrals that mention content. When another lawyer refers a matter, ask what prompted it. If the answer is "your post about the new rule", that tells you more than any engagement chart.
• Website visits from social to practice area pages. Tag every link with UTM parameters using our free tool for tagging links, so your analytics show which posts sent visitors to which practice area.
• Profile views and connection requests from the right people. For B2B practices, a connection request from a GC in your target sector is a better signal than a hundred likes.
• Engagement on individual posts. Useful for learning which topics land, not as a goal in itself.

Review the numbers quarterly, not daily, and shift the calendar toward the topics and formats that produced consultations. PostEverywhere's analytics show views, engagement and follower growth where each platform reports them; for LinkedIn that means Company Pages, not personal profiles, so track attorney profiles in LinkedIn itself. Our guide to attribution and return goes deeper, and LinkedIn metrics and KPIs explains what each LinkedIn number means.

Mistakes that get lawyers in trouble on social media#

Most problems are not exotic. They are the same handful of errors, repeated.

• Calling yourself a specialist or expert without the certification your state requires, often in a headline or bio that nobody has reread in years.
• Posting results without the context or disclaimer your state requires, or posting only the wins in a way that implies every client gets them.
• Telling a client's story without consent, or with enough detail that people who know the client can recognize them.
• Answering a specific legal question in the comments. General information is fine. "You should definitely sue" is not.
• Replying to a bad review with the facts of the case. See Opinion 496 above.
• Letting an agency or junior staff publish unreviewed, then discovering that the solicitation and advertising rules apply to them on your behalf.
• Boosting a post without checking your state's filing rules. In Florida, the same post can be fine organically and need filing once you pay to promote it.
• Going silent. Less dangerous, but common: an enthusiastic month, then nothing for a year. A dormant page tells prospective clients more than you think.

If your team keeps tripping over the same process problems, our fixes for common team problems may help, and the free audit is a quick way to see which firm pages and profiles need attention first.

Social media for law firms FAQs#

Can lawyers advertise on social media?#

Yes. ABA Model Rule 7.2 says a lawyer may communicate information about their services through any media, and every US state permits lawyer advertising in some form. Social media posts that promote the firm are generally treated as lawyer advertising, so the same rules apply as to any other ad: nothing false or misleading, no unqualified specialist claims, and whatever disclaimers, labels, filing or retention your state requires. Check your state bar's rules before you start.

Is a lawyer's LinkedIn profile considered attorney advertising?#

Not automatically. The New York City Bar's Formal Opinion 2015-7 concluded that listing skills, describing practice areas or displaying endorsements, without more, is not attorney advertising, and that a profile becomes advertising when its primary purpose is attracting paying clients. Other states take different views, so check yours. Either way, avoid the words "specialist" or "expert" unless you hold a certification your state recognizes.

Can a law firm post case results or client testimonials on social media?#

Often yes, but only within your state's rules. ABA Model Rule 7.1 treats results as misleading if they create an unjustified expectation that other clients will get the same outcome, which is why disclaimers such as "prior results do not guarantee a similar outcome" are common. Some states add conditions: Florida, for example, requires testimonials to be the client's own words about their actual experience, with nothing given in exchange. Get the client's informed consent before mentioning their matter.

How should a lawyer respond to a negative online review?#

Carefully, and often not at all. ABA Formal Opinion 496 says a negative review alone does not allow a lawyer to reveal client information in response, and suggests that not responding is often the best practice. If you do reply, keep it short: invite the person to contact you privately, or say that professional obligations prevent a detailed response. Never confirm the person was a client or discuss the matter.

How often should a law firm post on social media?#

Two to five posts a week across the firm page and the main attorney profiles is sustainable for most firms. Consistency matters more than volume, so pick a rhythm you can keep all year. A solo attorney can do well with one firm post and one LinkedIn profile post a week, written in a monthly batch and reviewed before scheduling.

Who should approve law firm social media posts before they go live?#

A partner, general counsel or designated compliance attorney who knows your state's advertising rules. Marketing staff and associates can draft, but someone accountable should review anything that mentions results, testimonials, credentials, fees or a client matter. In New York, the rules require advertisements to be pre-approved by the lawyer or firm. A written social media policy should say who drafts, who approves and who can publish.

Does PostEverywhere check posts against bar advertising rules?#

No. PostEverywhere does not provide legal or compliance advice, and advertising rules vary by state. What it provides is the process control: with Require approval turned on, posts written by team members wait until an Owner or Admin approves them, and every attorney profile and firm page sits on one calendar. The judgment about what your bar permits stays with your attorneys.

Which PostEverywhere plan does a law firm need?#

Most small firms need Starter or Growth. Approvals are not on Lite, so Starter at $19 a month (5 accounts, 2 seats) is the realistic minimum for a drafter plus an approver. Growth at $29 a month adds 10 accounts and 3 seats for firms with several attorney profiles, and Scale at $39 a month gives 20 accounts, 5 seats and 5 workspaces for separate practice areas or offices. Every plan starts with a 7-day free trial, and a card is required.