100 LinkedIn Content Ideas for 2026 (By Category)
100 LinkedIn post ideas organized by category: carousels, text posts, videos, polls, personal stories, industry insights, and more. Perfect for B2B marketers and thought leaders.
You know you should post on LinkedIn. But every time you open the app, you stare at the blank screen and think: "What am I supposed to say?" You're not alone. According to LinkedIn's own data, only 1% of users post regularly — which means 99% of professionals are leaving massive opportunities on the table.
The problem isn't a lack of expertise. It's a lack of ideas. That's why we compiled 100 LinkedIn content ideas organized by category, so you always have something valuable to share — whether you're building a personal brand, generating B2B leads, or establishing thought leadership in your industry.
These ideas are specifically designed for LinkedIn's 2026 algorithm, which rewards expertise and meaningful conversation over engagement bait. Each idea includes the format that works best and tips to maximize reach.
TL;DR
- 100 LinkedIn post ideas organized into 10 categories
- Carousels get 3x more engagement than single-image posts — use them for educational content
- Videos under 90 seconds are the sweet spot for LinkedIn's mobile-first feed
- Personal stories outperform corporate content — authenticity drives trust
- Polls generate 2x engagement but avoid overusing them (twice per month max)
- Question-driven posts get 50% more comments — always invite conversation
- Use a LinkedIn scheduler to maintain consistent posting (3-5 times per week)
Table of Contents
- Carousel Post Ideas (1-15)
- Text Post Ideas (16-30)
- Video Content Ideas (31-45)
- Poll Ideas (46-55)
- Personal Story Ideas (56-70)
- Industry Insights Ideas (71-80)
- How-To & Educational Ideas (81-90)
- Engagement & Community Ideas (91-100)
- How to Use These Ideas Effectively
- FAQs
Carousel Post Ideas (1-15)
Carousels are LinkedIn's highest-performing content format in 2026, generating 3x more engagement than single-image posts. The swipe mechanic increases dwell time — a key ranking factor for LinkedIn's algorithm.
Best practices: Use 6-10 slides, 1080x1350px (4:5 ratio), one idea per slide, and always include a strong hook on slide one.
Strategy & Framework Carousels
1. "The [X]-Step Framework for [Outcome]" Share a proven process from your work. Example: "The 5-Step Framework for Qualifying B2B Leads in 30 Seconds." Each slide covers one step with actionable advice.
2. "What I Learned From [X] Years in [Industry]" Distill your career experience into bite-sized lessons. Authentic, personal insights resonate more than generic advice.
3. "[X] Mistakes I Made When Starting [Role/Business]" Failure stories are more relatable than success stories. Share what went wrong and the lessons you learned.
4. "The Complete Guide to [Topic] in 2026" Create a mini-course in carousel format. Position yourself as the go-to resource for a specific topic.
5. "[X] Tools I Use Every Day (And Why)" Tool roundups provide immediate value. Be specific about how you use each tool — not just what it does.
Comparison & Analysis Carousels
6. "[X] vs [Y]: Which Should You Choose?" Compare two approaches, tools, or strategies. Help your audience make informed decisions.
7. "What [Company/Trend] Gets Right (And What They Don't)" Analyze a notable company or industry trend. Balanced takes demonstrate critical thinking.
8. "The Real Cost of [Common Decision]" Break down hidden costs or consequences. Example: "The Real Cost of Not Investing in Employee Training."
9. "Before vs After: [Transformation]" Show a transformation with visual proof. Results-based content builds credibility.
10. "[X] Myths About [Topic] — Debunked" Challenge misconceptions in your industry. Contrarian takes that are well-reasoned perform exceptionally well.
Value-Packed List Carousels
11. "[X] Books That Changed How I Think About [Topic]" Book recommendations with specific takeaways. Explain why each book matters, not just what it covers.
12. "[X] Questions to Ask Before [Decision]" Checklists and question frameworks are highly saveable. Create something your audience will screenshot and reference later.
13. "[X] Red Flags When [Hiring/Partnering/Buying]" Warning signs that help readers avoid mistakes. Protective advice builds trust.
14. "[X] Quotes That Guide My [Work/Leadership/Career]" Quotes with your personal interpretation. Add context about how each quote influences your decisions.
15. "My [Daily/Weekly/Monthly] [Role] Routine" Behind-the-scenes of your work process. Routines humanize your expertise and provide actionable templates.
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Text Post Ideas (16-30)
Text-only posts feel personal and conversational — like a direct message to your network. According to Metricool's 2025 LinkedIn study, well-structured text posts with strong hooks still drive significant engagement when the content delivers genuine value.
Best practices: Keep posts under 1,500 characters, use line breaks for readability, and always start with a scroll-stopping hook.
Opinion & Hot Take Posts
16. "Unpopular opinion: [Contrarian View]" Challenge a commonly held belief in your industry. Back it up with logic, data, or experience — not controversy for its own sake.
17. "The [X] trend everyone's excited about? I'm skeptical. Here's why..." Thoughtful skepticism demonstrates independent thinking. Explain your reasoning and invite debate.
18. "We need to talk about [Industry Issue]" Address an uncomfortable topic others avoid. Thought leaders don't shy away from difficult conversations.
19. "I changed my mind about [Topic]. Here's what convinced me." Intellectual growth is admirable. Share what new information or experience shifted your perspective.
20. "The advice I keep hearing that I completely disagree with..." Push back on conventional wisdom. This format invites engagement because people want to share their own views.
Reflection & Lesson Posts
21. "The best career advice I ever received was..." Simple but powerful. Tag the person who gave you the advice if appropriate.
22. "Something I wish I knew [X] years ago..." Hindsight wisdom resonates with people at earlier career stages.
23. "The moment I realized [Breakthrough Insight]..." Share a specific turning point. Concrete stories beat abstract advice.
24. "What [Failure/Setback] taught me about [Topic]..." Vulnerability builds connection. People remember stories of struggle more than stories of success.
25. "I used to think [X]. Now I know [Y]." Before-and-after thinking patterns. Shows growth and invites others to share their own evolution.
Observation & Commentary Posts
26. "I've noticed something interesting about [Industry Trend]..." Share observations from your work. First-hand insights are more valuable than secondhand reporting.
27. "Everyone's talking about [Topic]. Here's what they're missing..." Add nuance to trending conversations. Provide the perspective others haven't considered.
28. "Three things [Role] doesn't tell you about [Reality]..." Insider knowledge that outsiders don't have. Behind-the-scenes reality checks perform well.
29. "The gap between [Expectation] and [Reality] in [Industry]..." Highlight disconnects others feel but haven't articulated.
30. "What [Recent News/Event] means for [Your Industry]..." Timely commentary on news. Be fast — relevance fades quickly.
Video Content Ideas (31-45)
Video is LinkedIn's fastest-growing format, with videos under 90 seconds performing best in 2026. LinkedIn Live broadcasts see 24x more interaction than pre-recorded videos, making live content particularly valuable for building audience relationships.
Best practices: Film vertically for mobile, add captions (most users watch without sound), and keep it under 90 seconds unless the value demands more time.
Quick Tips Videos
31. "One thing that changed my [X] instantly..." A single, actionable tip. Constraint forces clarity — one idea is more memorable than five.
32. "[X]-second tip for [Outcome]" Time-bound tips create urgency. Example: "30-second tip for better cold emails."
33. "Stop doing [X] — do this instead." Correction-style content grabs attention. Show the wrong way and the right way.
34. "The [X] hack nobody talks about..." Insider knowledge in video format. Share something you've discovered that isn't widely known.
35. "How I [Accomplished X] in [Timeframe]..." Results-focused with a clear methodology. Be specific about what you did and what happened.
Behind-the-Scenes Videos
36. "A day in my life as a [Role]..." Behind-the-scenes content humanizes your brand. Show the real, unpolished version of your work.
37. "Here's how we actually [Process] at [Company]..." Pull back the curtain on internal processes. Transparency builds trust.
38. "What my [Morning/Weekly] routine looks like..." Routines are aspirational and actionable. People love to adopt habits from people they admire.
39. "The tool that saves me [X] hours every week..." Tool demonstrations in action. Show, don't just tell.
40. "What happens when [Common Situation] at [Company]..." Show your team handling real scenarios. Culture-focused content attracts talent and clients alike.
Thought Leadership Videos
41. "My take on [Industry Trend/News]..." Hot takes on camera feel more authentic than text. Show your face and share your genuine reaction.
42. "Three predictions for [Industry] in [Year]..." Predictions demonstrate forward thinking. Be bold — safe predictions are forgettable.
43. "Why I'm bullish on [Trend/Technology]..." Enthusiasm is contagious. Share what excites you about where your industry is heading.
44. "The question I get asked most often..." Answer your FAQ on video. If one person asks, many are wondering.
45. "What nobody tells you about [Role/Industry]..." Insider truth-telling. Honesty about challenges makes your content more credible.
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Poll Ideas (46-55)
LinkedIn polls generate double the engagement of regular posts and provide valuable audience insights. However, poll fatigue is real — use them strategically (about twice per month) and always share results in a follow-up post.
Best practices: Keep questions under 140 characters, limit to 2-4 options, and post on Tuesday-Thursday mornings for maximum participation.
Opinion & Preference Polls
46. "Which matters more for [Outcome]: [Option A] or [Option B]?" Binary choices are easy to answer. Example: "Which matters more for career growth: skills or network?"
47. "What's your biggest challenge with [Topic]?" Pain point identification. Use the results to inform future content.
48. "If you could only [X], which would you choose?" Forced-choice scenarios reveal priorities. Great for understanding your audience.
49. "How would you rate your company's [X]?" Self-assessment polls. People love to compare themselves to benchmark data.
50. "What's the single most important [X] for [Role]?" Distilled priorities. The constraint makes people think carefully about their answer.
Behavior & Trend Polls
51. "How often do you [Activity]?" Frequency-based questions reveal habits. Great for market research.
52. "When making [Decision], which factor weighs most heavily?" Decision-making insights. Useful for understanding your audience's thought process.
53. "Has [Trend] affected your [Work/Company] yet?" Trend adoption tracking. Gauge where your audience is in adopting new approaches.
54. "What's your preferred [X] for [Task]?" Tool and method preferences. Creates natural follow-up discussion in comments.
55. "Do you agree or disagree: [Statement]?" Agree/disagree formats spark debate. Follow up by explaining your own position.
Personal Story Ideas (56-70)
Personal stories are LinkedIn's secret weapon. According to research on storytelling, a well-crafted story is 22 times more memorable than plain facts. Authentic, vulnerability-driven posts build deeper connections than polished corporate content.
Best practices: Use the "Once upon a time... Every day... But one day... Because of that... Until finally..." structure. Be specific with details. End with a clear takeaway.
Career Journey Stories
56. "The moment I knew [Career/Role] was for me..." Origin stories resonate because everyone has one. Share what sparked your path.
57. "My biggest career mistake — and what I learned from it..." Failure stories build trust. Be honest about what went wrong and what you'd do differently.
58. "How I went from [Starting Point] to [Current Success]..." Transformation stories inspire. Be specific about the steps, not just the results.
59. "The job I almost didn't take — and why I'm glad I did..." Decision-making stories with positive outcomes. Share the internal debate.
60. "When I got rejected from [Opportunity] — and what happened next..." Rejection-to-success stories show resilience. Most successful people have multiple rejection stories.
Relationship & Mentorship Stories
61. "The mentor who changed everything for me..." Gratitude posts that highlight specific impact. Tag the mentor if appropriate.
62. "What I learned from my worst boss..." Lessons from difficult experiences. Focus on the growth, not the negativity.
63. "The client who taught me more than I taught them..." Role-reversal stories show humility. Acknowledge learning from unexpected sources.
64. "Why I reached out to [Person] — and what happened..." Networking success stories encourage others to be proactive.
65. "The stranger who gave me the best advice of my career..." Serendipity stories remind people that wisdom comes from unexpected places.
Vulnerable & Authentic Stories
66. "I almost quit [X]. Here's why I stayed..." Struggle stories that don't shy away from difficulty. Honesty about tough times builds connection.
67. "What nobody saw during my 'success'..." Behind-the-highlight-reel reality. Challenge the curated version of success.
68. "The fear I had to overcome to [Achievement]..." Fear-focused stories normalize struggle. Everyone battles fear — few talk about it.
69. "When imposter syndrome hit hardest — and how I pushed through..." Imposter syndrome content resonates widely. Share specific moments and coping strategies.
70. "The personal challenge that made me better at [Work]..." Connection between personal growth and professional development. Shows whole-person thinking.
Industry Insights Ideas (71-80)
Thought leadership content sees 2-3x higher engagement than standard brand posts, according to Edelman's B2B research. Breaking down industry trends, sharing data, and providing expert analysis positions you as a trusted voice in your field.
Best practices: Support insights with data, cite sources, and offer your unique perspective — not just information curation.
Trend Analysis Posts
71. "Three trends that will define [Industry] in [Year]..." Forward-looking analysis. Be specific and bold with your predictions.
72. "What [Recent News/Data] tells us about [Industry Direction]..." Real-time analysis of new information. Speed matters — be first with thoughtful takes.
73. "The shift happening in [Industry] that most people are ignoring..." Contrarian trend spotting. Highlight what others aren't seeing yet.
74. "Why [Common Practice] won't work in [Year/Future]..." Challenge outdated approaches. Explain what's changing and why adaptation is necessary.
75. "The [X] report just dropped. Here's what you need to know..." Research summary and analysis. Add your interpretation — don't just summarize.
Data & Research Posts
76. "We analyzed [X] and here's what we found..." Original research or data analysis. First-party data is gold.
77. "[X]% of [Group] are doing [Y]. Here's why that matters..." Statistics with context. Numbers alone don't resonate — interpretation does.
78. "The benchmark data for [Metric] in 2026..." Industry benchmarks that help people compare. Provide context for what's good, average, and poor.
79. "What [X] years of data tells us about [Topic]..." Longitudinal insights. Historical perspective adds credibility.
80. "The [X] statistic that changed how I think about [Topic]..." Data-driven insight stories. Combine numbers with personal reflection.
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How-To & Educational Ideas (81-90)
Educational content is a cornerstone of LinkedIn success. How-to guides, tutorials, and actionable frameworks establish you as a practical, reliable expert. The key is making complex topics simple and immediately actionable.
Best practices: Focus on one specific problem and solution. Use numbered steps. Include "you can apply this today" elements.
Step-by-Step Guides
81. "How to [Outcome] in [X] Steps..." Classic how-to format. Be specific about the outcome and realistic about the effort required.
82. "The beginner's guide to [Topic]..." Entry-level explainers. Don't assume knowledge — start from zero.
83. "How I [Accomplished X] (step-by-step)..." Personal how-to with proof. Share your actual process, not theoretical advice.
84. "The [X]-minute guide to [Topic]..." Time-bounded tutorials. Respecting people's time increases engagement.
85. "How to avoid [Common Mistake] when [Activity]..." Prevention-focused guides. Help people sidestep problems before they happen.
Template & Framework Posts
86. "The template I use for [Task]..." Ready-to-use templates are highly saveable. Provide something people can copy and adapt.
87. "My [X] framework for [Outcome]..." Named frameworks become associated with you. Create a memorable structure.
88. "The checklist I use before [Important Task]..." Checklists provide immediate value. Make them comprehensive but not overwhelming.
89. "[X] questions to ask yourself before [Decision]..." Decision-making frameworks. Help people think through important choices.
90. "The script I use for [Situation]..." Word-for-word scripts for difficult conversations or situations. Specific language is more useful than general advice.
Engagement & Community Ideas (91-100)
Building community on LinkedIn means creating two-way conversations, not just broadcasting. These posts invite participation, celebrate others, and foster genuine connection with your audience.
Best practices: Always respond to comments within the first hour (LinkedIn's "Golden Hour" significantly impacts reach). Ask genuine questions you're curious about.
Question-Based Posts
91. "I'm curious: What's your approach to [Topic]?" Open-ended questions that invite discussion. Show genuine curiosity.
92. "What's the best [X] advice you've ever received?" Crowdsourced wisdom. Creates valuable comment sections worth reading.
93. "If you could go back and tell your [X]-year-ago self one thing, what would it be?" Reflection prompts. Generates heartfelt, thoughtful responses.
94. "What's one thing you wish more people understood about [Role/Industry]?" Venting-turned-constructive. Gives people a platform to share frustrations.
95. "I need your help: [Genuine Question]..." Asking for help humanizes you. People love to contribute their expertise.
Celebration & Recognition Posts
96. "Shoutout to [Person] who [Achievement/Help]..." Celebrating others expands your reach to their network. Be specific about what they did.
97. "This week's wins (and what I learned from them)..." Regular win-sharing creates consistency. Include lessons to add educational value.
98. "The team behind [Achievement]..." Highlighting team members. Shows you're a leader who shares credit.
99. "What [Colleague/Client] taught me about [Topic]..." Learning-from-others posts. Demonstrates humility and curiosity.
100. "Thank you to everyone who [Action]..." Gratitude posts. Acknowledge your community's support and engagement.
How to Use These Ideas Effectively
Having 100 ideas is useless if you don't execute consistently. Here's how to turn this list into a sustainable content strategy:
Create a Content Calendar
Plan your posts in advance using a visual calendar tool. Research shows that companies posting 3-5 times per week see 2x higher engagement than less frequent posters.
A balanced weekly schedule might look like:
- Monday: Industry insight or trend analysis
- Tuesday: How-to or educational carousel
- Wednesday: Personal story or reflection
- Thursday: Poll or question-based engagement post
- Friday: Quick tip video or celebration post
Batch Your Content Creation
Set aside 2-3 hours weekly to create content in batches. Use AI tools to generate drafts and outlines, then add your personal insights and voice.
Repurpose Across Formats
One idea can become multiple pieces of content:
- A carousel can become a text post summary
- A text post can become a video explanation
- A poll can become a follow-up post analyzing results
- A personal story can become a carousel "lessons learned"
Track What Works
Pay attention to which content formats and topics drive the most engagement for your specific audience. Double down on what resonates and iterate on what doesn't.
Maintain Authenticity
The most important factor isn't the format — it's your genuine perspective. According to LinkedIn's own guidance, authenticity and expertise matter more than polish. Use these ideas as starting points, but make every post unmistakably yours.
FAQs
How often should I post on LinkedIn?
The optimal posting frequency is 3-5 times per week, spaced at least 24 hours apart. Research shows that members who post twice per week see up to 5x more profile views. Quality matters more than quantity — don't sacrifice value to hit a posting target.
What's the best time to post on LinkedIn?
Tuesday through Thursday between 8-10 AM and 12-2 PM in your audience's timezone typically performs best. However, test different times and track your engagement. Use a scheduling tool to post consistently at optimal times.
How long should a LinkedIn post be?
For text posts, 1,200-1,500 characters performs best — long enough to deliver value, short enough to maintain attention. For carousels, 6-10 slides is the sweet spot. For videos, keep it under 90 seconds unless the content demands more time.
Should I use hashtags on LinkedIn in 2026?
Use 3-5 relevant hashtags per post. LinkedIn uses hashtags for topic categorization, but they're less important than on Instagram. Focus on content quality first — hashtags won't save weak content.
Are LinkedIn carousels or videos better?
Both perform well for different purposes. Carousels are best for educational, step-by-step content and get 3x more engagement than single images. Videos under 90 seconds are best for personal connection and behind-the-scenes content. Test both formats with your audience.
How do I come up with LinkedIn post ideas?
Keep an "idea bank" — note observations, lessons, and insights throughout your workweek. Use the 100 ideas in this guide as templates. Pay attention to questions clients and colleagues ask you — those questions often make great post topics.
Should I post from my personal profile or company page?
Personal profiles dramatically outperform company pages — 2.75x more impressions and 5x more engagement. People connect with people, not logos. Post primarily from your personal profile and share to your company page when relevant.
How do I write a good LinkedIn hook?
Your first line must stop the scroll. Three hook types that work: Contrarian hooks ("Everyone says X. I disagree."), Narrative hooks ("I almost quit yesterday."), and Statistic hooks ("80% of professionals don't know this..."). Keep hooks under 200 characters.
Start Posting Today
You now have 100 LinkedIn content ideas organized by category and format. The only thing left is to start posting.
Remember: LinkedIn's algorithm in 2026 rewards consistency, expertise, and genuine engagement. You don't need to post every day, but you do need to show up regularly with valuable content that reflects your unique perspective.
Pick one idea from this list. Adapt it to your industry and experience. Post it this week. Then do it again.
The professionals building influence on LinkedIn aren't the ones with perfect content — they're the ones who keep showing up.
Ready to simplify your LinkedIn content strategy? PostEverywhere combines AI content generation, LinkedIn scheduling, and cross-platform posting in one dashboard. Plan a month of content in one sitting. Start your free trial — no credit card required.
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Jamie Partridge
Founder & CEO of PostEverywhere
Jamie Partridge is the Founder & CEO of PostEverywhere. He writes about social media strategy, publishing workflows, and analytics that help brands grow faster with less effort.