PostEverywhere vs Planoly: Full Feature and Pricing Comparison

Planoly was one of the first visual Instagram planners. It launched as a way to preview and plan your Instagram grid before posting — and it still does that well. Over time, Planoly expanded to support Pinterest, TikTok, and a few other platforms, but its roots are firmly in visual-first Instagram planning.

PostEverywhere is built differently. Instead of starting with one platform and expanding, it was designed from the start to handle seven major platforms equally, with AI content generation at the core. The result is a broader tool with more automation, but less Instagram-specific specialization.

This comparison covers where each tool excels, where it falls short, and which makes sense depending on your social media strategy.

Table of Contents

1. Quick Comparison
2. Pricing Comparison
3. Feature-by-Feature Breakdown
4. Who Should Choose Planoly
5. Who Should Choose PostEverywhere
6. The Verdict
7. Frequently Asked Questions

Quick Comparison

Pricing Comparison

Planoly has a lower entry price but supports fewer platforms and has tighter usage limits.

PostEverywhere Pricing

All plans include AI Content Studio, visual calendar, analytics, cross-posting, and team workspaces. 14-day free trial, no credit card required.

Planoly Pricing

Planoly's free plan lets you manage one Instagram and one Pinterest account with 30 uploads per month. The paid plans expand that, but the platform count stays limited compared to PostEverywhere.

Side-by-side cost for common scenarios:

Planoly's cheaper at the lowest tier for Instagram-only users, but PostEverywhere offers more platforms, more accounts, and unlimited posts at $19/month. The moment you need LinkedIn, YouTube, X, or Threads, Planoly can't cover it.

See PostEverywhere plans for your team. Compare pricing — 14-day free trial, no credit card required.

Feature-by-Feature Breakdown

1. Platform Support

This is the biggest gap between these two tools. PostEverywhere supports seven platforms: Instagram, TikTok, YouTube, LinkedIn, Facebook, X, and Threads. Planoly supports four: Instagram, Pinterest, TikTok, and Facebook.

If you're active on LinkedIn, YouTube, X, or Threads — and most businesses are — Planoly simply doesn't cover those platforms. You'd need a second tool to fill the gaps, which adds cost and complexity.

Planoly's Pinterest support is a genuine advantage for creators and e-commerce brands that drive traffic through pins. PostEverywhere doesn't support Pinterest. But for overall platform coverage, PostEverywhere offers nearly twice the platform count.

Winner: PostEverywhere — 7 platforms vs 4. Planoly wins on Pinterest specifically.

2. AI Content Generation

PostEverywhere's AI Content Studio generates platform-optimized captions, creates custom images using Flux, Ideogram, and DALL-E models, and produces video content. You can go from a topic idea to a fully created post with a custom AI-generated image in under two minutes. Every plan includes AI credits.

Planoly offers basic caption suggestions to help with content ideas and writer's block. There's no image generation, no video creation, and the AI capabilities are supplementary rather than core to the workflow.

For visual content creators — Planoly's target audience — the irony is clear. PostEverywhere gives you more tools to create visual content than the tool that brands itself as a visual planner.

Winner: PostEverywhere — Complete AI content creation pipeline vs basic caption help.

3. Instagram Grid Preview

This is Planoly's signature feature and the reason many users chose it in the first place. The grid preview shows exactly how your upcoming posts will look on your Instagram profile. You can rearrange posts, test different visual orders, and ensure your feed maintains a cohesive aesthetic before anything goes live.

PostEverywhere doesn't offer a grid preview. Its visual calendar shows your content across all platforms in a timeline view, which is useful for planning but doesn't let you visualize your Instagram feed as a whole.

For brands and creators where Instagram grid aesthetics drive their visual identity (fashion, food, design, photography), this feature alone can justify choosing Planoly. It's a niche feature, but a genuinely useful one for the right audience.

Winner: Planoly — The grid preview is unique and valuable for Instagram-focused brands.

4. Scheduling and Calendar

PostEverywhere's drag-and-drop calendar provides a comprehensive view of all content across seven platforms. You can move posts between dates, use best time to post recommendations, and cross-post content with per-platform adjustments. The calendar is designed around a "plan everything in one view" philosophy.

Planoly's calendar is integrated with the grid preview, so you're simultaneously planning your posting schedule and your visual feed. It works well for Instagram-centric planning, with a clean interface for drag-and-drop scheduling. The TikTok and Facebook scheduling works but isn't as refined as the Instagram experience.

For multi-platform scheduling, PostEverywhere is more capable. For Instagram-specific scheduling with visual planning, Planoly's integrated approach is elegant.

Winner: PostEverywhere — Better for multi-platform. Planoly wins for Instagram-only planning.

5. Analytics

PostEverywhere includes analytics on all plans covering engagement rates, follower growth, content performance, and optimal posting times across all seven platforms. The engagement rate calculator and social media benchmarks add additional analysis capabilities.

Planoly's analytics focus primarily on Instagram and Pinterest performance. You get basic metrics like engagement rates, best posting times, and follower demographics. The analytics are adequate for individual creators but less comprehensive than what teams need for data-driven decisions.

Winner: PostEverywhere — Broader analytics across more platforms with more depth.

6. E-Commerce and Shopping Features

Planoly has invested in social commerce features, particularly for Instagram Shopping and Pinterest product pins. If you sell products through social media and need to tag products in posts, plan shoppable content, and track commerce metrics, Planoly's commerce integration is meaningful.

PostEverywhere focuses on content creation and publishing rather than social commerce. If direct social selling is a core part of your business, Planoly's shopping features add genuine value.

Winner: Planoly — Social commerce features are a real differentiator for e-commerce brands.

Ready to try PostEverywhere? Start your 14-day free trial — no credit card required.

Who Should Choose Planoly

Planoly is the better choice if:

• Instagram is your primary platform and you want to plan your grid aesthetic visually
• Pinterest is part of your strategy and you need integrated scheduling for pins
• You're an e-commerce brand that uses Instagram Shopping and product tagging
• You're a solo creator managing one or two platforms on a tight budget (~$14/month)
• Grid aesthetics matter to your brand — fashion, food, photography, design
• You don't need LinkedIn, YouTube, X, or Threads scheduling
• You already have design tools (Canva, Lightroom) and just need a visual planner

Planoly is built for the Instagram-and-Pinterest creator who curates their visual identity carefully. If you spend time ensuring every post fits a color palette and your grid tells a visual story, Planoly is designed for that workflow.

Who Should Choose PostEverywhere

PostEverywhere is the better choice if:

• You publish across 4+ social platforms and need one tool to manage them all
• You want AI content generation — captions, images, and video from a single dashboard
• You need LinkedIn, YouTube, X, or Threads support that Planoly doesn't offer
• You want unlimited posts without upload caps cutting you off mid-month
• You manage multiple brands or clients and need more than 2 social sets
• Team collaboration matters and you need shared calendars and workspaces
• You create high-volume content and want AI to speed up production
• You want comprehensive analytics across all platforms in one view

PostEverywhere is the better investment for anyone whose social strategy extends beyond Instagram and Pinterest. The AI content tools, broader platform support, and unlimited posting make it more versatile for growing brands and marketing teams.

The Verdict

Planoly and PostEverywhere serve fundamentally different strategies. Planoly is built for Instagram (and Pinterest) visual planning. PostEverywhere is built for multi-platform content creation and scheduling.

If your content strategy is "Instagram first, everything else second," Planoly's grid preview and visual planning tools are genuinely useful. No other tool does Instagram grid planning as well. Add Pinterest support and social commerce features, and Planoly earns its spot for visual-first creators on a tight budget.

If your content strategy spans multiple platforms — or you want AI to handle the heavy lifting of content creation — PostEverywhere is the better tool. It covers 7 platforms where Planoly covers 4, includes unlimited posts where Planoly caps uploads, and offers a full AI Content Studio where Planoly offers basic caption suggestions.

For most businesses and creators building a presence across the major social platforms, PostEverywhere delivers more value. But for Instagram-obsessed visual brands that need pixel-perfect grid planning, Planoly fills a niche that PostEverywhere doesn't try to compete with.

See PostEverywhere in action. Start your 14-day free trial — no credit card required. Set up takes under 5 minutes.

Frequently Asked Questions

Is Planoly still good for Instagram scheduling?

Yes. Planoly remains one of the best tools specifically for Instagram visual planning. The grid preview, Stories scheduling, and Instagram-first design make it strong for creators who prioritize their Instagram presence. However, if you need to manage content across more platforms, PostEverywhere's broader support and AI tools offer more overall value.

Can I use PostEverywhere instead of Planoly for Instagram?

Absolutely. PostEverywhere fully supports Instagram scheduling, including feed posts, Reels, and Stories. You won't get Planoly's grid preview feature, but you'll gain access to the AI Content Studio, six additional platforms, and unlimited posts. Try it free for 14 days.

Does PostEverywhere support Pinterest like Planoly?

No. PostEverywhere supports Instagram, TikTok, YouTube, LinkedIn, Facebook, X, and Threads. If Pinterest is essential to your strategy, Planoly has the advantage. For most businesses, PostEverywhere's seven platforms cover the networks that drive the most engagement.

Which tool is cheaper?

Planoly's Starter plan (~$14/month) is cheaper than PostEverywhere's Starter ($19/month) for basic Instagram scheduling. However, Planoly caps uploads at 60/month and supports fewer platforms. PostEverywhere includes unlimited posts, 10 social accounts, AI content generation, and 7-platform support at $19/month — making it better value per dollar for most users.

Can I plan my Instagram grid with PostEverywhere?

PostEverywhere's visual calendar shows your scheduled content across all platforms but doesn't include an Instagram grid preview. If seeing how your upcoming posts look together on your Instagram profile is critical to your workflow, Planoly offers that feature. For general content planning and scheduling, PostEverywhere's calendar is more comprehensive.

Does Planoly support LinkedIn or YouTube?

No. Planoly supports Instagram, Pinterest, TikTok, and Facebook. If LinkedIn or YouTube are part of your social strategy — and for most businesses, LinkedIn is essential — you'd need an additional tool alongside Planoly. PostEverywhere covers both platforms natively, along with X and Threads.