How many monthly active users does Facebook have in 2026?

Facebook has 3.07 billion monthly active users as of Meta's most recent earnings report, making it the most-used social media platform in the world. Daily active users sit at roughly 2.11 billion, meaning around 69% of monthly users open Facebook every day. For context, that is more than TikTok, Instagram, X, LinkedIn, and Pinterest combined by monthly active users, despite the widespread narrative that Facebook is declining.

Is Facebook losing users in 2026?

No. Facebook's monthly active user count has continued to grow year-over-year, driven mainly by users in India, Southeast Asia, Africa, and Latin America. What has declined is Facebook's share of time spent among US teens and young adults, who have shifted attention to TikTok and Instagram. Facebook's core demographic in North America and Europe is now 35-65, which is less culturally visible but highly commercially valuable for advertisers.

What is the average Facebook organic reach for business pages?

Average organic reach for Facebook business pages has dropped to around 2-3% of total page followers per post, with pages under 10,000 followers sometimes seeing 4-5% and larger pages seeing below 1%. Reels outperform static posts substantially — brand Reels regularly hit 10-15% reach, which is why Meta keeps pushing video. For most brands, organic reach alone cannot sustain a Facebook strategy; paid boosting or community building through Groups is the realistic lever.

How much time do people spend on Facebook daily?

The average Facebook user spends about 30-33 minutes per day on the platform, down slightly from the 38-minute peak in 2018 but still ahead of LinkedIn, X, and Pinterest. Daily time spent is highest among users 35-54, who average closer to 40 minutes, and lowest among 13-17 year olds at under 15 minutes. Facebook remains one of the top three most-used apps globally by total time spent.

What is the demographic breakdown of Facebook users?

Facebook's US user base skews toward 25-54 year olds, with the 35-44 bracket now the largest. Gender split is roughly 56% female and 44% male in the US. The 18-24 bracket has declined as a share of users for six consecutive years. Globally, Facebook's fastest-growing demographics are users in India (the single largest country by users at 375M+) and sub-Saharan Africa, which skew younger than Western markets.

How much does Facebook advertising cost in 2026?

Facebook CPM (cost per 1,000 impressions) averages $7-$12 for most industries, with higher costs in finance, insurance, and legal verticals. Average CPC sits around $0.94-$1.80 depending on audience and creative. Cost per lead for B2B campaigns averages $15-$50. Costs vary significantly by country — US and UK campaigns are 3-5x more expensive than campaigns targeting Southeast Asia or Latin America.

Do Facebook Reels get more reach than photos?

Yes. Facebook Reels average 10-15% organic reach for brand pages, compared to 2-3% for photo posts. Meta has publicly prioritised Reels in the Feed algorithm since 2022, and that preference has only grown. For brands with organic reach as a goal, shifting from static photos to short vertical video is the single biggest lever available on Facebook right now. Link posts perform the worst, often at under 1% reach.

How much revenue does Facebook generate per user?

Meta's average revenue per user (ARPU) for Facebook is roughly $13-$15 globally per quarter, with North America alone generating over $65 per user per quarter. That gap explains why brands advertising to US audiences face higher ad costs — the audience is simply worth more to Meta. Total Facebook ad revenue crossed $160 billion in 2024, making it the second largest digital ad business in the world after Google.

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Facebook Statistics That Still Matter for Marketers

Jamie Partridge

Founder·March 17, 2026·Updated May 15, 2026·13 min read

Last updated: May 2026.

Meta's Family of Apps reached 3.56 billion daily active people in March 2026 — a 4% year-over-year increase, per Meta's Q1 2026 earnings press release as summarised by CNBC. Facebook specifically remains the largest single platform inside that ecosystem, with Meta no longer breaking out a Facebook-only MAU number but with DataReportal reporting Facebook's ad audience at 2.28 billion users.

Reports of Facebook's death have, as ever, been greatly exaggerated. While younger demographics have shifted attention toward TikTok and Instagram, Facebook's sheer scale, dominant Marketplace, and runaway Reels growth mean it still reaches more humans every day than any other social network outside Meta's own portfolio.

This post compiles the most current verified Facebook statistics for 2026. Whether you're evaluating Facebook's place in your social media strategy, benchmarking your page performance, or building an ad budget case, these numbers will give you the data you need.

Still posting to Facebook manually? PostEverywhere schedules Facebook posts, Reels, and Stories alongside your Instagram, LinkedIn, YouTube, and TikTok content — all from one calendar. Start your free trial →

Quick Facebook Stats at a Glance (May 2026)

The most important verified Facebook and Meta numbers for marketers right now:

3.56 billion family daily active people across Facebook, Instagram, WhatsApp, and Messenger in March 2026 (Meta Q1 2026 earnings)
3.58 billion family daily active people in December 2025, up 7% year-over-year (Meta Q4 2025 earnings)
$200.97 billion in Meta's full-year 2025 revenue, up 22% YoY (Meta investor relations)
$55.02 billion in Q1 2026 advertising revenue alone, up 33% YoY (CNBC)
2.28 billion users reachable via Facebook ads (DataReportal)
+19% YoY growth in family-of-apps ad impressions in Q1 2026 (CNBC)
+12% YoY growth in average price per ad in Q1 2026 (CNBC)
71% of US adults use Facebook (Pew Research Center, Nov 2025)
80% of US adults aged 30–49 use Facebook (Pew Research Center, Nov 2025)
~1.1 billion people use Facebook Marketplace each month (Capital One Shopping research, 2026)
45% of all engagement on Facebook now comes from Reels (Social Media Examiner, 2026)
38% of US adults regularly get news on Facebook (Pew Research Center)

Facebook User and Growth Statistics

These numbers establish Facebook's scale. It's easy to underestimate a platform that's been around for 22 years — but the user numbers tell a different story.

Meta's Family of Apps reached 3.56 billion daily active people in March 2026. Facebook, Instagram, WhatsApp, and Messenger together touch nearly half the world's population every single day — Meta Q1 2026 earnings and CNBC coverage. That's a 4% YoY increase, slightly down quarter-over-quarter due to internet disruptions in Iran and the WhatsApp restriction in Russia.

Facebook's advertising audience reached 2.28 billion users in January 2025. That's roughly 27.9% of the planet — DataReportal. Meta has stopped publishing Facebook-only MAUs since 2023, but ad reach is the closest comparable metric and shows growth of 93.3 million users (4.3%) year-over-year.

Facebook adoption stands at 35.3% of all internet users aged 13+ globally. Even after 22 years, more than one in three eligible humans use Facebook every month — DataReportal.

Meta added approximately 240 million daily active people across its family of apps in the year ending December 2025. Growth at this scale is unprecedented in tech history — Meta Q4 2025 earnings.

The average Facebook user spends roughly 31 minutes per day on the platform. Time spent has declined slightly as Reels and short-form content shift attention patterns, but Facebook still ranks above Snapchat for daily engagement — DemandSage 2026 analysis.

Facebook remains a top-three most-visited website globally, behind Google and YouTube — Similarweb top websites. Despite narrative shifts toward newer platforms, Facebook's traffic remains enormous.

Over 200 million businesses use Facebook's free tools. Pages, Groups, Marketplace, and Shops make Facebook a commercial ecosystem, not just a social feed — Meta for Business. If your brand doesn't have a presence, you're invisible in the platform's commercial layer.

Facebook Engagement Statistics

Understanding how people interact with Facebook content helps you optimise what you publish and when.

Reels now account for 45% of all engagement on Facebook. Short-form video has become the dominant engagement format on the platform — Social Media Examiner's 2026 rules of reach and relevance report. If you're still posting static images primarily, you're fighting against the algorithm's preferences.

Total video time on Facebook grew more than 8% globally in Q1 2026. That's Facebook's largest quarterly video gain in four years, driven primarily by Reels — Meta Q1 2026 earnings call coverage.

Both views and time spent watching Reels on Facebook approximately doubled in the second half of 2025 vs. the same period a year earlier. Meta has been explicit that Reels remain the company's largest engagement growth driver — Meta earnings commentary. Understanding how the Facebook algorithm works is key to leveraging this shift.

Posts published Tuesday through Thursday from 8 AM to 3 PM get the highest engagement. Engagement rates peak at 10 AM and 4 PM on Thursdays specifically — Sprout Social 2026 Index. For more on scheduling windows, see our guide on the best time to post on Facebook.

Link posts continue to have the lowest organic reach of any format. Facebook deprioritises posts that send users off-platform. If you must share links, add them in the first comment rather than the post body — a workaround Buffer and other social teams still recommend in 2026.

Groups posts consistently receive significantly higher reach than Page posts. The algorithm favours community content over brand broadcasts — see Hootsuite's Facebook statistics roundup. Investing in a branded Group can dramatically extend your organic reach.

Use PostEverywhere's engagement rate calculator to benchmark your Facebook performance, and the best time to post tool to find your optimal publishing windows. For the full list of numbers worth tracking in reports, see our Facebook metrics and KPIs breakdown, and to identify which accounts are amplifying your content, see how to see who shared your post on Facebook.

Facebook Demographics Statistics

Facebook's demographics have shifted significantly. Understanding the current audience composition prevents you from targeting ghosts.

71% of US adults use Facebook, per Pew Research Center's November 2025 social media report — Pew Research. It remains one of the two most widely used social platforms in the US alongside YouTube.

80% of US adults aged 30–49 use Facebook, the highest adoption among any age bracket — Pew Research Center, November 2025. This is a critical buying demographic for most B2C and B2B brands.

58% of 30–49 year-olds and 54% of 50–64 year-olds use Facebook daily — Pew Research Center, November 2025. About half of all US adults visit Facebook at least once a day, including 37% who visit several times a day.

Male users aged 25–34 are Facebook's largest single demographic segment, accounting for 18.5% of users aged 18+ — DataReportal. The 25–34 age bracket overall is the platform's biggest cohort.

56.7% of Facebook's advertising audience is male and 43.3% is female. The gender skew has remained relatively stable in recent years — DataReportal.

India is Facebook's largest market with 384 million users, followed by the US (197 million), Indonesia (122 million), Brazil (112 million), and Mexico (93 million) — DataReportal. For international brands, Facebook's global footprint is unrivalled.

38% of US adults regularly get news on Facebook, making it the second-most-used news platform after YouTube — Pew Research Center. News and current-events content continues to drive a meaningful share of platform sessions despite Meta's attempts to deprioritise it.

Facebook Advertising Statistics

Facebook (Meta) advertising remains one of the most powerful paid social channels. These stats quantify the opportunity.

Meta generated $200.97 billion in total revenue in 2025, up 22% year-over-year — Meta Q4 and Full Year 2025 earnings. Family of Apps revenue alone was $198.76 billion.

Meta's full-year 2025 advertising revenue exceeded $196 billion, a 22.1% increase YoY — Statista. Meta's ad business is now larger than the entire global TV ad market in most regions.

Q1 2026 advertising revenue hit $55.02 billion, up 33% year-over-year. That was the fastest quarterly growth since 2021 — CNBC and Social Samosa coverage.

Ad impressions across Meta's family of apps grew 19% YoY in Q1 2026, while the average price per ad rose 12% YoY — Meta Q1 2026 earnings. More inventory, sold at higher prices — the rare combination advertisers have noticed.

Average price per ad rose 9% YoY across the full year 2025. Meta's AI-powered ad targeting (Advantage+ campaigns and the new Andromeda ranking system) has materially lifted advertiser ROI — Meta investor relations.

Facebook ads still reach 2.28 billion people. No other single platform offers this scale of paid reach — DataReportal.

78% of US consumers have discovered products on Facebook. The platform is a powerful discovery engine despite the organic reach decline — see Sprout Social's Facebook statistics roundup. Combining organic posts with targeted ads creates a discovery-to-conversion funnel.

Running Facebook ads? Make your organic posts work just as hard. PostEverywhere's AI content generator creates scroll-stopping Facebook posts, and the scheduler publishes them at peak times. See plans →

Facebook Marketplace and Commerce Statistics

Facebook's commerce features have quietly become a major revenue and engagement driver.

More than 1.1 billion people use Facebook Marketplace every month — Capital One Shopping research, 2026. That makes it one of the largest e-commerce platforms by user count globally, operating across 228 countries and territories.

Roughly 40% of Facebook users engage with Marketplace regularly, and about 16% — nearly 491 million people — log into Facebook specifically to browse or transact on Marketplace — Capital One Shopping research.

An estimated 250 million sellers are active on Facebook Marketplace. The seller ecosystem has expanded faster than buyer growth, intensifying competition for listings — Capital One Shopping research.

23% of Facebook users aged 18–34 use Marketplace every single day. Despite Facebook's broader demographic skew older, Marketplace itself indexes young — Capital One Shopping research.

Facebook Marketplace launched AI-powered seller tools in March 2026, including AI-generated listings, automated replies, shipping-label generation, and seller profiles — Meta newsroom. The platform is positioning Marketplace as Meta's flagship social-commerce surface heading into 2027.

If you sell products, Facebook's commerce tools should be part of your monetisation strategy. See also how much Facebook creators make across all revenue streams.

Facebook Video and Reels Statistics

Video has become Facebook's highest-priority content format. These numbers explain why.

Facebook Reels now account for 45% of all engagement on Facebook, up from roughly 29% twelve months earlier — Social Media Examiner 2026 report. If you're not creating Reels, you're missing half the platform's attention.

Reels content is played over 140 billion times daily across Facebook and Instagram combined. Meta has been steadily growing Reels' share of total time spent for three consecutive years — Loopex Digital Reels analysis.

Total video time on Facebook grew more than 8% in Q1 2026 alone, the largest single-quarter gain in four years — HeyGoTrade earnings analysis.

Views and time spent watching Reels on Facebook approximately doubled in H2 2025 vs. H2 2024. That's the kind of growth Meta has not seen on the core feed since the early 2010s — Meta Q1 2026 earnings commentary.

Live videos on Facebook continue to receive substantially higher interaction rates than standard videos. The real-time format drives comments and reactions at a dramatically higher rate — Meta for Business. Schedule a weekly or bi-weekly Live session to boost your page's overall engagement metrics.

The vast majority of Facebook videos are watched without sound. Captions aren't optional — they're essential for video performance. Always add text overlays or captions to your Facebook videos.

For maximum video reach, schedule your content during peak Facebook hours using one of the best Facebook schedulers, and map out your weekly video slots with a Facebook content calendar template.

Facebook Groups Statistics

Groups are one of Facebook's strongest moats — and a major organic reach opportunity for marketers.

More than 1.8 billion people use Facebook Groups every month. That's more than half of Facebook's user base actively participating in community spaces — Hootsuite Facebook statistics citing Meta data. Groups aren't a side feature — they're central to how people use Facebook.

There are over 70 million active Facebook Group admins and moderators globally. The community management ecosystem is enormous — Hootsuite Facebook statistics. For brands, this means potential partnerships with niche community leaders.

Posts in Groups consistently receive significantly higher organic reach than Page posts. The algorithm treats Group content as community interaction rather than brand promotion. A branded Group can become your most effective organic distribution channel on Facebook.

Group members who actively engage are far more likely to make a purchase from brands active in the Group. Community participation drives commercial intent. Don't just broadcast — participate in discussions, answer questions, and add genuine value.

Use our social media audit tool to evaluate your Facebook Group strategy alongside your overall social presence.

Facebook Messenger and Communication Statistics

Messenger is a critical touchpoint for customer service and direct engagement.

Messenger remains one of the world's most-used messaging apps, with WhatsApp and Messenger together making Meta the dominant force in private communication — Meta Q1 2026 earnings. The two apps together generate the bulk of Meta's 3.56 billion daily active people figure.

Business messaging continues to expand as a Meta priority. Click-to-WhatsApp and click-to-Messenger ads have been called out repeatedly on Meta earnings calls as a major monetisation lever — Meta Q1 2026 earnings.

Consumers continue to expect direct messaging access to businesses. Sprout Social and Meta's own consumer research has shown the majority of consumers are more likely to buy from a business they can message directly — see Sprout Social's social media statistics. If your Facebook presence doesn't include Messenger responsiveness, you're leaving revenue on the table.

Managing conversations across Facebook, Instagram, and X? PostEverywhere helps you stay on top of your publishing schedule so you can spend more time engaging with your community. Try it free →

Frequently Asked Questions

How many people use Facebook in 2026?

Meta no longer publishes Facebook-only MAUs, but it reported 3.56 billion daily active people across its family of apps in March 2026 (Meta Q1 2026 earnings). Facebook's advertising audience alone is 2.28 billion. 71% of US adults use Facebook, per Pew Research's November 2025 report.

Is Facebook still relevant for marketers in 2026?

Yes. Meta's Q1 2026 ad revenue grew 33% YoY to $55 billion, ad impressions grew 19%, and the average price per ad grew 12% — that combination only happens when both demand and supply are accelerating. Facebook also still has the broadest reach of any single platform, with 78% of US consumers having discovered products on it.

What is the average engagement rate on Facebook?

Organic engagement on Facebook Pages remains under 1% across most industries. The biggest performance shifts in 2026 come from Reels (now 45% of total Facebook engagement, per Social Media Examiner), Group posts, and Live video. Standard photo and link posts continue to be deprioritised.

How much time do people spend on Facebook per day?

The average Facebook user spends roughly 31 minutes per day on the platform, according to DemandSage's 2026 analysis. That's a slight decline from 2024 as Reels and short-form video shift attention patterns, but still ahead of Snapchat for daily engagement.

What age group uses Facebook the most?

The 30–49 age group has the highest US Facebook penetration at 80%, with 58% of that group visiting Facebook daily — Pew Research, November 2025. Facebook skews older than Instagram or TikTok, making it valuable for brands targeting professionals, parents, and established consumers.

How effective are Facebook ads in 2026?

Meta's Q1 2026 ad revenue of $55 billion grew 33% YoY — its fastest growth since 2021 (CNBC). AI-powered Advantage+ campaigns and the Andromeda ranking system have driven materially better ROI, which is why advertisers keep increasing budgets despite a 12% YoY rise in average price per ad. With Facebook's average CPM now sitting around $8-$14 depending on niche, use the CPM calculator to translate a monthly budget into expected reach before committing spend.

What content format performs best on Facebook in 2026?

Facebook Reels deliver the highest organic reach and engagement, now accounting for 45% of all engagement on the platform — Social Media Examiner. Live videos and Group posts continue to outperform Page feed content, while link posts are deprioritised.

How does the Facebook algorithm work in 2026?

Facebook's algorithm prioritises content that drives meaningful interactions — comments, shares, and reactions — with a heavy bias toward Reels and short-form video. Link posts that send users off-platform are deprioritised. For a complete breakdown, read our guide on how the Facebook algorithm works.

Last updated: May 2026. All statistics sourced from Meta's investor relations releases, DataReportal, Pew Research Center, Sprout Social, Social Media Examiner, Capital One Shopping research, Hootsuite, and other cited sources. We update this post as new data is published.

Written by Jamie Partridge

Founder & CEO of PostEverywhere. Writing about social media strategy, publishing workflows, and analytics that help brands grow faster.