What is a good Threads engagement rate?

Threads has higher engagement than most platforms. By views, 5-10% is good, 10-15% is excellent, and above 15% is viral. By followers, 8-15% is good, 15-25% is excellent, and above 25% is viral.

Should I calculate Threads engagement by views or followers?

By views is more accurate for Threads since the algorithm distributes content broadly beyond your follower base. The formula is ((Likes + Replies + Reposts) / Views) x 100.

Why is Threads engagement higher than X/Twitter?

Threads consistently delivers higher engagement than X/Twitter. The algorithm distributes content more broadly, the text-first format encourages replies, and there is no competition from Stories or Reels like on Instagram.

Does Threads have bookmarks for engagement tracking?

No, Threads does not currently have a bookmark feature. Engagement is measured through likes, replies, and reposts only. This concentrated engagement model contributes to higher overall engagement rates.

How do I improve my Threads engagement rate?

Start conversations with open-ended questions, cross-post strategically from Instagram adapted for text-first format, and post during peak hours when your audience is most active. Consistency and timely topics also help boost engagement.

Is this Threads engagement calculator free?

Yes, completely free with no signup required. Calculate your Threads engagement rate unlimited times with instant results.

Threads Tool

Threads Engagement Rate Calculator

Calculate your Threads engagement rate by views or followers. Compare to 2026 Threads benchmarks.

Enter your Threads stats

Formula: ((Likes + Replies + Reposts) / Views) x 100

Calculate your Threads engagement

Enter your post stats to see how your Threads engagement compares to platform benchmarks.

Why Threads engagement is higher than other platforms

Threads typically delivers significantly higher engagement than X/Twitter, making it one of the most engaging social platforms in 2026. Unlike Instagram where content competes with Stories, Reels, and shopping features, Threads is a text-first platform where conversations take center stage. The algorithm broadly distributes content to users beyond your follower base, giving every post a chance to reach new audiences. Without bookmark metrics or disappearing content, engagement on Threads is concentrated into likes, replies, and reposts — the interactions that matter most. To maximize your Threads reach, schedule posts at optimal posting times and maintain consistency with our social media scheduler.

How to improve Threads engagement

Start conversations with questions

Threads rewards reply-driven engagement. Posts that ask open-ended questions or share hot takes generate significantly more replies. Use our AI content generator to brainstorm conversation starters that drive engagement.

Cross-post strategically from Instagram

Threads is deeply connected to Instagram. Sharing your top-performing Instagram content on Threads (adapted for text-first format) lets you leverage your existing audience. Generate engaging captions with our Threads caption generator.

Post during peak hours

Timing matters on Threads. Posts published when your audience is most active get an initial engagement boost that triggers further distribution. Use our best time to post calculator and plan your content with our calendar view.

How to Use the Threads Engagement Rate Calculator

Choose calculation method

Select 'By Views' (recommended for Threads) or 'By Followers' for your engagement calculation.

Enter your Threads stats

Input your average views/followers, likes, replies, and reposts per post.

Compare to benchmarks

See your engagement rate and how it stacks up against 2026 Threads benchmarks.