Free Earned Media Value Calculator
Calculate the Earned Media Value (EMV) of your social media content. See how much your organic engagement would cost if you had to pay for it through ads.
Enter your post metrics
Calculate your EMV
Enter your post metrics to see how much your organic engagement is worth in equivalent ad spend.
What is Earned Media Value (EMV)?
EMV measures the advertising equivalent of your organic social media performance. It answers: "How much would I have to spend on ads to achieve these same impressions and engagements?" Marketing teams use EMV to justify social media investment and measure campaign ROI.
EMV assigns monetary value to each interaction based on platform-specific ad benchmarks. A comment is worth more than a like (comments are harder to generate with ads), and a share is worth the most (shares create earned amplification beyond your original reach). Track your performance with our engagement rate calculator.
LinkedIn has the highest EMV per impression because its ad costs are 3-5x higher than other platforms. A single viral LinkedIn post can generate $10,000+ in EMV. Maximize your EMV by posting consistently at optimal times with PostEverywhere.
EMV per engagement by platform (2026)
LinkedIn: Highest EMV
Impression
$0.025
Like
$0.50
Comment
$5.00
Share
$8.00
Impression
$0.008
Like
$0.15
Comment
$1.50
Share
$2.50
YouTube
Impression
$0.012
Like
$0.20
Comment
$2.00
Share
$3.00
TikTok
Impression
$0.005
Like
$0.10
Comment
$1.00
Share
$2.00
The fastest way to increase EMV is to post more often and encourage engagement. Keep a consistent schedule with PostEverywhere, draft posts with our AI content generator, or compare plans and pricing.
How to Use the Earned Media Value Calculator
Select your platform
Choose the social media platform where your content was published.
Enter your metrics
Input total impressions, likes, comments, and shares from your post or campaign.
See your EMV
Get the total Earned Media Value and per-metric breakdown based on platform ad benchmarks.
Earned Media Value Calculator FAQ
What is Earned Media Value (EMV)?
EMV is the estimated advertising equivalent of organic social media performance. It calculates how much you would need to spend on paid ads to achieve the same impressions and engagements you earned organically.
How is EMV calculated?
EMV assigns monetary values to impressions and each type of engagement based on platform-specific ad costs. Impressions are valued at CPM rates, likes at engagement costs, comments at higher rates (harder to generate), and shares at the highest rates (create earned amplification).
Why does LinkedIn have the highest EMV?
LinkedIn ad costs are 3-5x higher than consumer platforms because the audience consists of professionals and decision-makers. Each impression and engagement on LinkedIn is worth more because it reaches high-value B2B audiences.
How do marketing teams use EMV?
Marketing teams use EMV to justify social media investment to stakeholders, compare campaign performance across platforms, benchmark against competitors, and calculate influencer partnership ROI.
Can I calculate EMV for an entire campaign?
Yes. Add up all impressions and engagements across all posts in your campaign and enter the totals. This gives you campaign-level EMV which you can compare against your total campaign costs.
Is this EMV calculator accurate?
EMV values are based on 2026 average ad costs per platform. Actual ad costs vary by industry, targeting, and season. EMV is an estimate used for benchmarking, not an exact figure.