Free Earned Media Value Calculator
Calculate the Earned Media Value (EMV) of your social media content. See how much your organic engagement would cost if you had to pay for it through ads.
Enter your post metrics
Calculate your EMV
Enter your post metrics to see how much your organic engagement is worth in equivalent ad spend.
What is Earned Media Value (EMV)?
EMV measures the advertising equivalent of your organic social media performance. It answers: "How much would I have to spend on ads to achieve these same impressions and engagements?" Marketing teams use EMV to justify social media investment and measure campaign ROI.
EMV assigns monetary value to each interaction based on platform-specific ad benchmarks. A comment is worth more than a like (comments are harder to generate with ads), and a share is worth the most (shares create earned amplification beyond your original reach). Track your performance with our engagement rate calculator.
LinkedIn has the highest EMV per impression because its ad costs are 3-5x higher than other platforms. A single viral LinkedIn post can generate $10,000+ in EMV. Maximize your EMV by posting consistently at optimal times with PostEverywhere.
EMV per engagement by platform (2026)
LinkedIn — Highest EMV
Impression
$0.025
Like
$0.50
Comment
$5.00
Share
$8.00
Impression
$0.008
Like
$0.15
Comment
$1.50
Share
$2.50
YouTube
Impression
$0.012
Like
$0.20
Comment
$2.00
Share
$3.00
TikTok
Impression
$0.005
Like
$0.10
Comment
$1.00
Share
$2.00
Increase your EMV with consistent, high-quality content
The fastest way to increase EMV is to post more frequently and encourage engagement. Use PostEverywhere to maintain a consistent schedule and our AI content generator to create engagement-driving content.
See PostEverywhere Pricing →How to Use the Earned Media Value Calculator
Select your platform
Choose the social media platform where your content was published.
Enter your metrics
Input total impressions, likes, comments, and shares from your post or campaign.
See your EMV
Get the total Earned Media Value and per-metric breakdown based on platform ad benchmarks.
Earned Media Value Calculator FAQ
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