Social media insights

Data-informed guidance on timing, formats, and posting cadence.

Inside the insights

What you’ll learn

Research on when to post, what to post and how often, and the tools to put it into practice.

Posting Queue

Timezone UTC

Recurring posting times. Add posts to the queue and each takes the next free opening.

Next openings

Where the next posts added to the queue will land (UTC).

Suggested schedules

General starting points, not measured from your audience.

Steady weekdays

5 openings / week

Commute and lunch

7 openings / week

Always on

14 openings / week

Changing your openings does not move posts already in the queue. They keep the time they were given.

Best times to post. Timing guidance across Instagram, LinkedIn, TikTok, Facebook, X (Twitter), and YouTube, collected in our best time to post guides.
Format trends. Which formats are gaining ground: short‑form video, carousels, link posts, and more.
Cadence benchmarks. How often to post by industry and company size. See our industry benchmarks tool.
Put it into practice. Apply these insights using our Scheduling and Content Calendar features: set your weekly queue openings once and every new post takes the next one.

FAQ

About the research, how often it changes and how to use it.

What kind of insights do you share?

Benchmarks, posting cadence tips, and platform timing best practices.

How often is data updated?

We update insights regularly based on new research and platform changes.

Can I subscribe?

Yes. Subscribe via the blog to receive new insights.

How do I use the insights?

Set best‑time queues in Scheduling and map cadence in the Content Calendar.

Do you cover niche industries?

We're expanding benchmarks for creators, agencies, and SMBs across verticals.

Still have questions?

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