What is a good X (Twitter) engagement rate?

By impressions, 1-3% is good, 3-5% is excellent, and above 5% is viral. By followers, 3-6% is good and above 10% is viral. X engagement rates vary by niche and account size.

Should I calculate X engagement by impressions or followers?

By impressions is more accurate for X since the platform natively shows impression counts. The formula is ((Likes + Replies + Reposts + Bookmarks) / Impressions) x 100.

Do bookmarks count as engagement on X?

Yes. Bookmarks are a private engagement signal indicating high-value content that users want to revisit. X considers bookmarks when ranking content visibility in the algorithm. Posts with high bookmark rates tend to get extended distribution because the algorithm interprets saves as a strong quality signal.

How do threads affect X engagement rate?

Threads typically generate higher total engagement because each reply in the thread creates new impressions and engagement opportunities. The first tweet acts as a hook, while subsequent tweets deliver value and encourage likes, reposts, and replies throughout the chain. Many creators see 2-3x higher total engagement on thread posts versus single tweets.

Does posting time affect X engagement?

Yes, posting time significantly affects X engagement. Posting when your audience is most active gives your post the best chance for early engagement, which triggers further algorithmic distribution. Peak hours are typically weekday mornings (8-10 AM) and evenings (6-9 PM) in your audience's timezone, though this varies by niche.

Is this X engagement rate calculator free?

Yes, completely free with no signup or account required. Calculate your X engagement rate unlimited times with instant results. The calculator supports both impressions-based and followers-based calculations with 2026 benchmark comparisons.

X (Twitter) Tool

X (Twitter) Engagement Rate Calculator

Calculate your X engagement rate by impressions or followers. Compare to 2026 X (Twitter) benchmarks.

Enter your X stats

Formula: ((Likes + Replies + Reposts + Bookmarks) / Impressions) x 100

Calculate your X engagement

Enter your post stats to see how your X engagement compares to platform benchmarks.

Why X engagement is calculated by impressions

Unlike Instagram or LinkedIn where reach data is often hidden, X natively shows impression counts on every post. This makes impressions the most transparent and accurate divisor for calculating engagement. X's algorithm also distributes content beyond your follower base through reposts, quote posts, and the "For You" feed, meaning follower-based calculations can understate your true engagement. Our calculator supports both methods so you can compare. To maximize your X reach, schedule posts at optimal posting times and maintain consistency with our social media scheduler.

How to improve X engagement

Hook in the first line

X truncates posts in the feed. Your first line determines whether people click "Show more" or keep scrolling. Lead with a bold claim, a surprising stat, or a contrarian take. Use our AI content generator to brainstorm scroll-stopping openers.

Use threads for depth

Threads drive higher engagement than single posts because each reply creates a new impression. Break long-form ideas into bite-sized thread posts. Create polished threads instantly with our X thread maker.

Engage in replies

X's algorithm rewards conversations. Reply to posts in your niche, add value, and build relationships. Active repliers get more visibility in the "For You" feed. Find the best times to engage with our best time to post tool and craft replies with our X post generator.

How to Use the X (Twitter) Engagement Rate Calculator

Choose calculation method

Select 'By Impressions' (recommended for X) or 'By Followers' for your engagement calculation.

Enter your X stats

Input your average impressions/followers, likes, replies, reposts, and bookmarks per post.

Compare to benchmarks

See your engagement rate and how it stacks up against 2026 X (Twitter) benchmarks.