What is a good TikTok engagement rate?

TikTok has the highest average engagement rate of any platform at 4-8%. Rates above 10% are excellent, and below 2% indicates room for improvement.

Should I calculate TikTok engagement by views or followers?

By views is more accurate for TikTok since the FYP algorithm shows content to non-followers. The formula is ((Likes + Comments + Shares) / Views) x 100.

Why is TikTok engagement higher than other platforms?

TikTok shows content to non-followers via the For You Page, meaning even small accounts can get massive reach. This broader distribution naturally drives higher engagement rates.

TikTok Tool

TikTok Engagement Rate Calculator

Calculate your TikTok engagement rate by views or followers. Compare to 2026 TikTok benchmarks.

Enter your TikTok stats

Formula: ((Likes + Comments + Shares) / Views) x 100

Calculate your TikTok engagement

Enter your video stats to see how your TikTok engagement compares to platform benchmarks.

Why TikTok engagement is calculated differently

Unlike Instagram or LinkedIn where content primarily reaches followers, TikTok's For You Page distributes content to non-followers. This means calculating engagement by views is more accurate than by followers. A creator with 1,000 followers can get 1 million views on a single video, making follower-based calculations misleading. Our calculator supports both methods so you can choose what works best for your analysis. To maximize your TikTok reach, schedule videos at optimal posting times and maintain consistency with our social media scheduler.

How to improve TikTok engagement

Hook in the first second

TikTok's algorithm measures watch time. If viewers swipe past in the first second, your video dies. Open with a provocative statement or visual hook. Use our AI content generator to brainstorm engaging hooks.

Use trending sounds

Videos using trending audio get boosted by the algorithm. Check TikTok's Creative Center for trending sounds. Discover trending hashtags with our TikTok hashtag generator.

Encourage shares

Shares are TikTok's highest-weighted engagement signal. Create relatable content people want to send to friends. Plan and schedule your content with our calendar view for consistent posting.

How to Use the TikTok Engagement Rate Calculator

Choose calculation method

Select 'By Views' (recommended for TikTok) or 'By Followers' for your engagement calculation.

Enter your TikTok stats

Input your average views/followers, likes, comments, and shares per video.

Compare to benchmarks

See your engagement rate and how it stacks up against 2026 TikTok benchmarks.