Social media schedulerSocial mediascheduler
Schedule posts to Instagram, TikTok, YouTube, LinkedIn, Facebook, X, and Threads from one dashboard. Use our AI post generator, content calendar, and best time calculator for optimal results.
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Schedule to Every Major Platform
Click any platform for a detailed guide and features
Why Use a Social Media Scheduler?
Save 10+ hours per week with batch scheduling and AI assistance. Run a social media audit to identify optimization opportunities.
Visual Content Calendar
Drag-and-drop calendar to plan weeks of content at a glance with our content calendar generator.
Learn moreAI Caption Generator
Generate engaging captions, hashtags, and hooks with our AI post generator.
Learn moreBest Time to Post
Analytics-driven recommendations for optimal posting times using our calculator.
Learn moreBulk Scheduling
Upload and schedule 20+ posts in one session.
Cross-Platform Publishing
Post to 7 platforms simultaneously from one composer.
Learn moreContent Repurposing
Repurpose content across platforms with our content repurposer tool.
Learn moreHow to Schedule Social Media Posts (Step-by-Step)
You can schedule your first post to all 7 platforms in under 3 minutes. Here's how.
Create your content
Write your caption, upload images or video. Use our AI content generator for captions or the content repurposer to adapt one post for multiple platforms.
Select platforms and customize
Choose which platforms to post to. PostEverywhere automatically adjusts format, character limits, and media dimensions for each platform. Use cross-platform publishing to save time.
Pick your date and time
Choose when to publish — or let our best time to post feature pick optimal times automatically. View everything in your content calendar.
Schedule and done
Click Schedule. Your post auto-publishes to all selected platforms at the scheduled time. No further action needed — batch schedule a week of content in one session.
Free 7-day trial · No credit card required
What You Can Schedule on Each Platform
A quick overview of what's schedulable across all 7 platforms.
| Content Type | IG | TikTok | YT | LI | FB | X | Threads |
|---|---|---|---|---|---|---|---|
| Text posts | ✓ | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ |
| Image posts | ✓ | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ |
| Video posts | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ |
| Short-form video | ✓ | ✓ | ✓ | ✗ | ✓ | ✗ | ✗ |
| Carousels | ✓ | ✗ | ✗ | ✓ | ✓ | ✗ | ✓ |
| Stories | ⚠ | ✗ | ✗ | ✗ | ⚠ | ✗ | ✗ |
| Threads/threads | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ |
⚠ = notification-based (prepare content, tap to publish). Click any platform above for full details.
Who Uses a Social Media Scheduler?
Anyone who posts to more than one platform benefits from a scheduler. It replaces daily manual posting with a weekly batch session — freeing up hours for content creation, community engagement, and actually running your business. Run a social media audit to see where you're spending the most time.
Cross-Platform Scheduling Best Practices
Don't post identical content everywhere
Each platform has different audiences and norms. A LinkedIn post about industry trends should be more formal than the same topic on TikTok. Use our content repurposer to adapt one idea into platform-native formats.
Stagger posting times across platforms
Don't publish to all 7 platforms at the exact same time. Stagger by 30-60 minutes so followers who follow you on multiple platforms don't see the same post in every feed simultaneously. Use our best time to post calculator for per-platform optimal times.
Batch your content creation
Set aside 1-2 hours per week to create and schedule all your content at once. This is more efficient than posting daily and ensures consistent output even during busy weeks. Plan with our content calendar.
Use platform-specific media dimensions
Instagram wants 1080x1350 for feed posts, TikTok needs 1080x1920 vertical, YouTube thumbnails are 1280x720. Uploading wrong dimensions means cropping and compression. PostEverywhere auto-adjusts formats when cross-posting.
Monitor and engage after posting
Scheduling handles the publishing, but the first 30-60 minutes after a post goes live are critical for algorithm signals. Set reminders to respond to comments quickly — early engagement drives reach on every platform.
Troubleshooting Common Scheduling Issues
Posts failing on one platform but not others
Each platform has separate API connections that can expire independently. If posts fail on just one platform, reconnect that specific account in Settings. Token expiration happens every 60-90 days and is the most common cause of failed publishes.
Scheduled post shows wrong time
Check your timezone setting in PostEverywhere's account settings. All schedules use your configured timezone. If you travel frequently, verify the timezone hasn't auto-changed. Each platform may display times in the viewer's local timezone, which is normal.
Media looks blurry or cropped after posting
Every platform compresses uploaded media. Upload at the exact recommended dimensions (not larger, not smaller) and use PNG for graphics, JPG for photos, and MP4 H.264 for video. PostEverywhere's cross-posting auto-adjusts dimensions, but starting with the right source file produces the best results.
"Rate limited" or "Too many requests" error
Platforms limit how many API calls can be made per hour. If you schedule 50+ posts to publish within the same hour, some may be delayed. Space posts at least 15-30 minutes apart. This is especially common on X, which has the strictest rate limits.
Can't connect my account
Instagram and Facebook require Business or Creator accounts (not personal). LinkedIn company pages need admin access. YouTube needs Google account authorization. Make sure you're logged into the correct account in your browser before connecting.
How Social Media Scheduling Works in 2026
A social media scheduler lets you plan posts in advance and have them auto-publish across multiple platforms at specific times. Instead of logging into 7 different apps every day, you create content once — write the caption, upload media, pick your platforms and times — and the scheduler handles publishing. This is the core workflow behind social media scheduling.
Modern schedulers go beyond basic timing. PostEverywhere includes AI-powered content generation for captions and images, cross-platform publishing with automatic format optimization, a visual content calendar for planning, and best time to post analytics that tell you when your audience is most active on each platform.
No social media platform penalizes scheduled posts. Instagram, TikTok, YouTube, LinkedIn, Facebook, X, and Threads all treat scheduled content identically to manual posts. What determines reach is content quality, engagement signals, and timing — and scheduling helps you nail all three consistently. Compare your options in our guide to the best social media scheduling tools.
How PostEverywhere Compares
See how we stack up against other social media schedulers
| Tool | Price | Platforms | AI Features | |
|---|---|---|---|---|
| Buffer | $6-120/mo | 8 | Limited | Compare |
| Hootsuite | $99-739/mo | 10 | Basic | Compare |
| Later | $25-80/mo | 6 | Captions only | Compare |
| Sprout Social | $249-499/mo | 9 | Advanced | Compare |
| PostEverywhere | $19-79/mo | 7 | Full (images, video, captions) | View Pricing |
Frequently Asked Questions
What is a social media scheduler?
A social media scheduler is a tool that lets you plan and automatically publish posts to platforms like Instagram, TikTok, YouTube, LinkedIn, Facebook, X, and Threads at scheduled times. Instead of manually posting, you batch your content creation and schedule posts days or weeks in advance.
Which platforms can I schedule to?
PostEverywhere supports Instagram (posts, Reels, Stories, carousels), TikTok, YouTube (videos and Shorts), LinkedIn (profiles and company pages), Facebook (pages and groups), X (Twitter), and Threads. All from one unified dashboard.
Is scheduling better than posting manually?
Yes, for consistency. Scheduling lets you post at optimal times (even while you sleep), batch your content creation to save time, and maintain a consistent posting schedule. Use our content repurposer to adapt posts for different platforms efficiently. Instagram and other platforms don't penalize scheduled posts.
Can I schedule to multiple platforms at once?
Yes. PostEverywhere's cross-posting feature lets you create one post and publish it to all connected platforms simultaneously, with automatic format optimization for each platform's requirements.
How much does a social media scheduler cost?
PostEverywhere starts at $19/month (Starter: 5 accounts, 50 AI credits), $39/month (Growth: 25 accounts, 500 AI credits), or $79/month (Pro: 40 accounts, 2000 AI credits). All plans include unlimited posts and a 7-day free trial.
Do I need a business account to schedule?
For Instagram and Facebook, yes - you need a Business or Creator account connected via Meta's API. For other platforms, personal accounts work fine. Switching to a business account is free and reversible.
Ready to save 10+ hours per week?
Payment method required for verification. $0.00 charged today, cancel anytime.
Batch Scheduling
Schedule weeks of content in one session
Cross-Platform
Publish to 7 networks at once
AI Captions
Generate engaging copy with AI
Smart Timing
Post at optimal times automatically
Learn More About Social Media Scheduling
Best Social Media Scheduling Tools
Compare the top scheduling tools for 2026
How to Schedule Social Media Posts
Step-by-step guide for beginners
What is Social Media Scheduling?
Everything you need to know
Understand How Every Platform's Algorithm Works
Scheduling at the right time is only half the battle. Learn how each platform ranks content so you can create posts the algorithm actually promotes.
Instagram Algorithm
Feed, Reels, Stories & Explore ranking factors
TikTok Algorithm
For You Page ranking & the Oracle deal impact
YouTube Algorithm
Home, Shorts, Search & suggested video ranking
LinkedIn Algorithm
360Brew AI, dwell time & expertise signals
Facebook Algorithm
Feed, Reels, Groups & Marketplace ranking
X (Twitter) Algorithm
Open-sourced weights, Grok & Premium reach
Threads Algorithm
Conversation-first ranking & engagement velocity