How to Schedule Threads Posts (Step-by-Step Guide)

Yes—you can now officially schedule Threads posts. Since Meta released the Threads API, you no longer have to rely on manual phone reminders. In this guide, I'll show you how to schedule Threads posts, images, and videos from your desktop using a professional scheduler, and how to maintain a consistent presence on the fastest-growing social network.

If you've been using X (Twitter) for years, Threads offers a fresh opportunity for organic reach. But just like any other platform, consistency is key. Batch-scheduling your Threads updates allows you to stay active without being glued to your phone all day.

One Dashboard, Every Platform: Want to post to Threads, Instagram, and X at the same time? PostEverywhere lets you schedule across all your socials from one visual calendar.

TL;DR

• Yes, Threads scheduling is now possible via the official Meta API and third-party tools
• Direct publishing means no phone notifications—your posts go live automatically
• Threads Specs: 500 character limit, up to 10 images, and 5-minute videos
• Best Times to Post: Weekdays 7-9 AM and 6-9 PM generally see the highest engagement
• Cross-Platform Advantage: Easily repurpose Instagram Reels or X posts for Threads to maximize reach

Quick Jump Links

• Can You Schedule Posts on Threads?
• How to Schedule Threads Posts (Step-by-Step)
• Threads Content Specs & Limits
• Best Practices for Threads Scheduling
• Threads vs. X: Which Should You Schedule For?
• FAQs: Scheduling Threads Posts

Watch: How Threads Scheduling Works

Can You Schedule Posts on Threads?

Yes. While the Threads app itself doesn't have a native "Schedule" button yet, Meta has released the Threads API. This allows authorized third-party platforms like PostEverywhere to publish content on your behalf at a specific date and time.

This is a game-changer for businesses and creators who want to:

• Maintain a 24/7 presence without manual work.
• Reach global audiences in different time zones.
• Build a cohesive content strategy alongside Instagram and Facebook.

How to Schedule Threads Posts (Step-by-Step)

Here is the easiest way to schedule your Threads content using a professional Threads scheduler:

Step 1: Connect Your Threads Account

Log in to your scheduling tool and authorize your Threads account. Because Threads is part of the Meta ecosystem, this usually involves logging in via your Instagram credentials.

Step 2: Compose Your Post

Open the content composer and select Threads as your destination.

• Text: Write up to 500 characters.
• Media: Upload up to 10 images or a video up to 5 minutes long.
• Links: Threads handles link previews beautifully—perfect for sharing your latest blog post.

Step 3: Use AI for Better Hooks

Threads is a conversational platform. Use an AI content assistant to rewrite your dry headlines into engaging "conversation starters" that encourage replies.

Step 4: Pick the Perfect Time

Choose your posting date and time. If you aren't sure when your audience is active, start with 8:00 PM (local time), as evening usage on Threads is currently very high.

Step 5: Schedule and Relax

Hit "Schedule." Your post is now queued in your visual content calendar. The tool will use the official API to publish your post exactly when you requested—no further action needed on your part.

Threads Content Specs & Limits

To ensure your scheduled posts look perfect, follow these official requirements:

Feature	Threads Spec
Character Limit	500 characters
Image Limit	Up to 10 images per post
Image Formats	JPEG, PNG (max 10MB each)
Video Length	Up to 5 minutes
Video Formats	MP4, MOV (max 1GB)
Aspect Ratios	1:1, 4:5, 16:9, or 9:16
Links	Full preview support

Best Practices for Threads Scheduling

1. Focus on Conversations, Not Just Broadcasts

Threads' algorithm heavily prioritizes posts that generate replies. Instead of just posting a link, ask a question. Use "What do you think about [topic]?" or "A or B?" to boost engagement.

2. Batch Your Updates

Don't write one post at a time. Spend 30 minutes every Sunday drafting 5-7 "thread starters" for the week. Scheduling them in advance ensures you stay relevant even on your busiest days.

3. Repurpose Your Instagram Reels

Since Threads is built by the Instagram team, vertical video performs exceptionally well. Take your scheduled Reels and cross-post them to Threads. It's a low-effort way to get 2x the views from the same video file. You can also repurpose content from your TikTok scheduler to keep your Threads feed fresh.

4. Space Out Your Posts

While Threads is fast-paced, don't spam. Aim for 1-2 high-quality posts per day rather than 10 posts in an hour. This gives each post enough "breathing room" to gain traction in the feed. Our social media scheduler helps you maintain this steady cadence automatically.

Threads vs. X: Which Should You Schedule For?

Many people ask if they should switch from X to Threads. Our advice? Do both.

• X (Twitter) is still the king of breaking news and tech-focused discourse.
• Threads is currently more "wholesome," community-driven, and has a much tighter integration with the massive Instagram user base.

Using a cross-platform scheduler allows you to draft a post once and send it to both platforms simultaneously, customizing the tone for each audience.

FAQs: Scheduling Threads Posts

Can I schedule a "Thread" (multiple connected posts)?

Currently, most APIs allow for scheduling single posts. To create a thread, you can schedule your subsequent posts a few minutes apart, or use advanced tools that support sequential thread scheduling.

Does scheduling affect my reach on Threads?

No. Meta's official API is designed for professional use. Posts sent via a scheduler are treated exactly the same as posts made manually in the app.

Is there a free Threads scheduler?

Many tools offer a free trial. PostEverywhere offers a 7-day free trial where you can test direct Threads auto-publishing with no credit card required.

Can I schedule Threads from my computer?

Yes. Using a desktop-based scheduler is the most efficient way to plan your content, as it allows you to manage your media files and type long-form captions much faster than on a mobile keyboard.

Next Steps

Ready to take control of your Threads strategy?

• Try the Tool: Start your 7-day free trial of the PostEverywhere Threads Scheduler.
• Plan the Month: Use our visual content calendar to map out your entire social strategy.
• Learn More: Check out our guide on how to post to all social media at once to save even more time.

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Pro Tip: Threads is currently in a "gold rush" phase for organic growth. Creators who post consistently now are building foundations that will be much harder to build once the platform is fully saturated. Start scheduling today!

Last updated: December 27, 2025 — Reviewed by Jamie Partridge, Founder of PostEverywhere