How much money can you make on Instagram?

Instagram earnings vary widely by follower count and engagement. Nano-influencers (1K-10K) earn $10-100 per sponsored post. Micro-influencers (10K-50K) earn $100-500. Mid-tier (50K-500K) earn $500-5,000. Macro (500K-1M) earn $5,000-10,000. Mega-influencers (1M+) can earn $10,000-50,000+ per post.

How many followers do you need to make money on Instagram?

You can start earning with as few as 1,000 followers if you have high engagement (3%+). Nano-influencers with engaged audiences are valuable to brands targeting niche markets. Most influencers start monetizing around 5,000-10,000 followers.

What is the average rate for sponsored Instagram posts in 2026?

A common formula is $10 per 1,000 followers for feed posts. Reels and Stories command higher rates. High engagement (3%+) can double or triple your rate. Niches like finance, tech, and health typically pay 50-100% more than average.

Does engagement rate affect Instagram earnings?

Yes, significantly. An account with 10,000 followers and 5% engagement can charge more than one with 50,000 followers and 1% engagement. Brands prioritize active audiences over vanity metrics.

What are the best ways to make money on Instagram in 2026?

The top revenue streams are: sponsored posts and Reels, affiliate marketing (Amazon Associates, brand partnerships), digital products (courses, presets, templates), Instagram Shop, brand collaborations, and creator programs like Instagram's Bonus Program.

How accurate is this Instagram money calculator?

This calculator provides realistic estimates based on 2026 industry benchmarks. Actual earnings vary by niche, audience quality, negotiation skills, and content type. Use it as a starting point for setting your rates.

Instagram Tool

Instagram Money Calculator

Estimate how much money you can make on Instagram based on your followers, engagement rate, and posting frequency. See earnings from sponsored posts, affiliate marketing, and more.

Enter your Instagram stats

Estimates based on 2026 industry benchmarks.
Data is never saved or shared.

Calculate your Instagram earnings

Enter your follower count and engagement metrics to see estimated earnings from sponsorships and partnerships.

Instagram Influencer Rates by Niche (2026)

Niche	Avg. Rate per 1K Followers	Why?
Finance / Investing	$15-25	High-value products and services
Tech / SaaS	$12-20	B2B brands pay premium for tech audiences
Health / Fitness	$10-18	Supplements and wellness products convert well
Beauty / Skincare	$10-15	Highly commercial niche with repeat purchases
Fashion / Style	$8-12	Visual platform, brand partnerships common
Food / Recipes	$8-12	High engagement but lower product value
Travel / Lifestyle	$7-12	Hotels and tourism boards sponsor creators
Entertainment / Memes	$5-8	Harder to monetize, lower conversion rates

How Instagram influencers make money in 2026

Affiliate Marketing

Earn commissions by promoting products with trackable links. Amazon Associates, LTK (formerly LIKEtoKNOW.it), and brand affiliate programs can generate passive income.

Digital Products

Sell courses, eBooks, presets, templates, or coaching. Digital products have high margins and scale infinitely. Creators with 10K+ followers can earn $5K-50K/month from digital products.

Instagram Shop

Sell physical products directly on Instagram with product tags and shoppable posts. Great for fashion, beauty, and lifestyle creators with e-commerce brands.

Brand Ambassadorships

Long-term partnerships with brands for ongoing content (3-12 months). More stable income than one-off posts, typically paying $500-10K/month depending on size.

How to increase your Instagram earnings

Boost Your Engagement Rate

High engagement (3%+) can double your rates. Post consistently with our Instagram scheduler, reply to every comment within 60 minutes, and create Reels (which get 2-3x more reach).

Niche Down for Premium Rates

A focused niche (e.g., "vegan meal prep for busy moms") commands higher rates than broad categories. Brands pay more for targeted audiences they can't reach elsewhere.

Build Your Media Kit

Create a one-page media kit with your stats, audience demographics, past collaborations, and rates. This makes pitching brands 10x easier and positions you as a professional.

Pitch Brands Directly

Don't wait for brands to find you. Research companies you love, find their marketing contact, and send a personalized pitch. Many creators land their first paid deal this way.

Diversify Revenue Streams

Don't rely only on sponsored posts. Add affiliate links, launch a digital product, and use Instagram Shop. Multiple income streams = more stable earnings.

Ready to grow your Instagram income?

Consistency is key. Post at optimal times with PostEverywhere's scheduler, use our AI content generator to create engaging captions, and track performance to refine your strategy. Start your 7-day free trial today.

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How to Use the Instagram Money Calculator

Enter your Instagram stats

Input your follower count, average likes, comments, and posting frequency.

See your earning potential

Get estimated rates for sponsored posts based on your follower tier and engagement.

View revenue breakdown

See potential earnings from multiple revenue streams including affiliate marketing and digital products.