Best Time to Schedule LinkedIn Posts (Professional Timing Guide)

The best time to schedule LinkedIn posts is Tuesday-Thursday between 8-10 AM and 12-1 PM, when professionals check LinkedIn during work breaks. Unlike consumer platforms, LinkedIn engagement follows business hours patterns—weekday mornings and lunch breaks outperform evenings and weekends by 50-100%.

LinkedIn is fundamentally different from Instagram, TikTok, or Facebook. People don't browse LinkedIn while relaxing on the couch at 9 PM. They check it during work hours—before meetings start (8-9 AM), during coffee breaks (10-11 AM), at lunch (12-1 PM), or right before leaving work (5-6 PM). Post when professionals are in "work mode," not entertainment mode.

According to LinkedIn's official marketing blog and Sprout Social's B2B research, posts published during work hours receive 2-3x higher engagement than identical content posted evenings or weekends.

This guide shows the best time to schedule LinkedIn posts for B2B marketers, thought leaders, company pages, and personal brands—with day-by-day breakdowns and industry-specific timing strategies.

Edited by Jamie Partridge, Founder — Reviewed November 8, 2025

TL;DR: Best Times for LinkedIn

Top 3 best times overall:

1. 8-10 AM (pre-work and morning routine) ← BEST
2. 12-1 PM (lunch break)
3. 5-6 PM (end-of-day wind-down)

Best days: Tuesday, Wednesday, Thursday Worst days: Saturday, Sunday (avoid weekends entirely for B2B) Worst times: Late evening (8 PM+), early morning (before 6 AM)

Auto-schedule LinkedIn posts at optimal B2B times: PostEverywhere's LinkedIn scheduler queues posts during work hours automatically. Try free →

Table of Contents

1. Why LinkedIn Timing is Different
2. Best Times to Post on LinkedIn (Day-by-Day)
3. Personal Profile vs Company Page Timing
4. Content Type Timing
5. Industry-Specific Timing
6. Global vs Regional Audience Timing
7. How to Find YOUR Best Time
8. Common LinkedIn Timing Mistakes

Why LinkedIn Timing is Different

LinkedIn engagement follows professional work patterns, not leisure entertainment patterns:

Consumer platforms (Instagram/TikTok/Facebook):

• Peak: 7-11 PM (evening relaxation)
• People scroll for entertainment, escapism, shopping
• Weekends perform well

LinkedIn (professional platform):

• Peak: 8 AM-1 PM weekdays (work hours)
• People scroll for career growth, industry news, networking
• Weekends are dead zones

When you post at the best time to schedule LinkedIn posts:

• ✅ Professionals are in "work mode" (receptive to B2B content)
• ✅ They're taking short breaks (perfect for reading posts)
• ✅ Higher engagement signals = LinkedIn algorithm pushes to more feeds
• ✅ Decision-makers see your content during business context

When you post evenings/weekends:

• ❌ Professionals are off-duty (not thinking about work/business)
• ❌ Low engagement = algorithm suppresses reach
• ❌ Your content gets buried before Monday morning arrives

Research from Hootsuite's B2B timing study found that B2B posts published Tuesday-Thursday 8 AM-12 PM receive 60% more clicks and 80% more comments than the same content posted weekends.

Best Times to Post on LinkedIn (Day-by-Day)

Based on data from LinkedIn Marketing, Sprout Social, and analysis of 10M+ B2B posts:

Monday

Best times: 8 AM, 12 PM
Engagement level: Medium

• 8 AM: Week planning, catching up on weekend news
• 12 PM: Lunch break

Avoid: Before 7 AM, after 7 PM, evenings

Monday note: Engagement is decent but not peak. People are catching up from weekend, attending Monday morning meetings. Tuesday-Thursday outperform Monday significantly.

Tuesday ⭐ PEAK DAY

Best times: 8 AM, 10 AM, 12 PM, 5 PM
Engagement level: Highest

• 8 AM: Morning routine, pre-meeting check-in
• 10 AM: Mid-morning break (coffee, between meetings)
• 12 PM: Lunch hour
• 5 PM: End-of-day wind-down

Avoid: Early morning (before 7 AM), late evening (after 7 PM)

Why Tuesday peaks: Monday's catch-up rush is done, people settle into productive rhythm. Tuesday mornings show highest professional engagement across all LinkedIn content types.

Wednesday ⭐ PEAK DAY

Best times: 9 AM, 12 PM, 5 PM
Engagement level: Highest

• 9 AM: Morning engagement peak (meetings started, first break)
• 12 PM: Lunch scrolling
• 5 PM: Wrapping up work day

Avoid: Evenings, late night

Wednesday advantage: Midweek "hump day" sees high LinkedIn activity. Professionals are mid-sprint, taking breaks, networking actively.

Thursday

Best times: 9 AM, 1 PM, 5 PM
Engagement level: High

• 9 AM: Morning check-in
• 1 PM: Post-lunch (longer break time)
• 5 PM: End-of-day

Avoid: Before 7 AM, after 7 PM

Thursday note: Still strong engagement, though slightly lower than Tuesday-Wednesday. Pre-weekend energy means people are wrapping up work, still receptive to professional content.

Friday

Best times: 8 AM, 11 AM
Engagement level: Medium

• 8 AM: Morning routine (before weekend mode kicks in)
• 11 AM: Late morning

Avoid: After 2 PM (people mentally check out for weekend)

Friday note: Morning posts perform decently, but engagement drops dramatically after lunch as people shift to weekend mindset. Avoid Friday afternoons/evenings entirely.

Saturday

Best times: None—avoid posting
Engagement level: Very Low

Why: Professionals are off-duty. LinkedIn is a work tool, not weekend entertainment. Saturday posts get 70-80% less reach than identical Tuesday posts.

Exception: If targeting global audiences in different time zones, Saturday morning EST = Monday afternoon in Asia/Australia.

Sunday

Best times: Avoid (or very early morning, 7-9 AM)
Engagement level: Low

Why: Similar to Saturday—people are off-duty.

Exception: Sunday evening (6-8 PM) sees slight uptick as professionals mentally prepare for week ahead and check industry news. Still significantly lower than weekday performance.

Strategy: Don't waste premium content on weekends. Save it for Tuesday-Thursday.

Personal Profile vs Company Page Timing

LinkedIn engagement patterns differ slightly between personal profiles and company pages:

Personal Profiles (Thought Leadership)

Best times: 7-9 AM, 12-1 PM, Tuesday-Wednesday

Why: Personal thought leadership performs best when professionals are seeking inspiration/insights during morning routine and lunch breaks.

Content types:

• Career advice: 8-9 AM (morning motivation)
• Industry insights: 9-11 AM (mid-morning learning)
• Personal stories: 12-1 PM (lunch break reading)
• Hot takes/opinions: 8 AM Tuesday-Wednesday (high engagement)

Posting frequency: 3-5x weekly (Tuesday, Wednesday, Thursday, Friday)

Company Pages (B2B Marketing)

Best times: 8-10 AM, 12 PM, Tuesday-Thursday

Why: Company content is more "utility-driven" (product updates, industry news, hiring). Works best during work hours when people are in professional context.

Content types:

• Product updates: 9 AM Tuesday-Thursday
• Industry news: 8-9 AM daily (when people check news)
• Case studies: 10 AM-12 PM (research mode)
• Job postings: 8-10 AM Tuesday-Thursday (job seekers check mornings)

Posting frequency: Daily, but focus best content Tuesday-Thursday

Content Type Timing

Different LinkedIn content types perform best at different times:

Thought Leadership Posts

Best times: 7-9 AM, Tuesday-Wednesday
Why: Professionals seek inspiration during morning routine. Thought leadership sets tone for their day.

Format: Personal stories, industry predictions, hot takes, career advice

Day focus: Tuesday-Wednesday for maximum visibility

Long-Form Articles

Best times: 9-11 AM, 12-1 PM, Tuesday-Thursday
Why: Reading long articles requires dedicated time. Mid-morning breaks and lunch hours work best.

Format: 1,000-2,000 word articles on industry trends, how-tos, case studies

Day focus: Tuesday-Thursday (better reading engagement)

Video Content

Best times: 12-1 PM, 5-6 PM
Why: Video requires more attention than text. Lunch breaks and end-of-day wind-down fit video consumption.

Format: Talking head insights, product demos, interviews

Day focus: Wednesday-Thursday (midweek video engagement peaks)

Polls

Best times: 9 AM-12 PM, Tuesday-Wednesday
Why: Polls need quick participation. Mid-morning when people are taking short breaks between tasks.

Format: Industry questions, opinion polls, research gathering

Day focus: Tuesday-Wednesday for maximum votes

Job Postings

Best times: 8-10 AM, Tuesday-Thursday
Why: Job seekers check LinkedIn first thing in the morning, especially Tuesday-Thursday (high application activity days).

Format: Job descriptions, hiring announcements, team growth posts

Day focus: Tuesday (highest job search activity)

Industry News/Updates

Best times: 7-9 AM daily
Why: Professionals check news first thing in work day. Be in their morning scroll.

Format: News commentary, industry updates, trend analysis

Day focus: All weekdays, but Tuesday-Thursday get best engagement

Industry-Specific Timing

LinkedIn timing varies by industry and target audience:

B2B SaaS/Tech

Best times: 9-11 AM, Tuesday-Thursday
Target: Decision-makers, IT leaders, product managers

Strategy: Post when tech professionals take learning breaks. Mid-morning (9-11 AM) is peak "researching solutions" time.

Professional Services (Consulting, Legal, Accounting)

Best times: 8-9 AM, 12-1 PM, Tuesday-Wednesday
Target: C-suite, business owners, managers

Strategy: Morning thought leadership and lunch-hour insights. These audiences value efficiency—concise posts during short breaks.

Finance/Banking

Best times: 7-9 AM, 12 PM, Tuesday-Thursday
Target: Financial professionals, investors, analysts

Strategy: Early morning (finance pros start early). Pre-market hours (7-8 AM EST) see high engagement.

Healthcare/Medical

Best times: 6-8 AM, 12-1 PM, Tuesday-Thursday
Target: Healthcare professionals, administrators, researchers

Strategy: Healthcare professionals check LinkedIn very early (before shifts) or during lunch. Evening engagement is low (shifts/on-call).

Education/E-learning

Best times: 8-10 AM, 3-5 PM, Tuesday-Thursday
Target: Educators, administrators, trainers

Strategy: Morning (before classes/meetings) and late afternoon (after school day ends).

Marketing/Advertising Agencies

Best times: 9-11 AM, 1-3 PM, Tuesday-Wednesday
Target: Marketers, creatives, agency leaders

Strategy: Creative professionals scroll LinkedIn during mid-morning and post-lunch breaks for industry inspiration.

Manufacturing/Supply Chain

Best times: 6-8 AM, 12-1 PM, Tuesday-Thursday
Target: Operations managers, supply chain leaders, engineers

Strategy: Industrial professionals start early. Morning posts (6-8 AM) catch them before shop floor work begins.

Global vs Regional Audience Timing

LinkedIn is inherently global. Time zone strategy depends on your target audience:

U.S.-Focused Audiences

Best approach: Post at 9 AM EST

• EST: 9 AM (morning break)
• CST: 8 AM (pre-work check)
• MST: 7 AM (early birds)
• PST: 6 AM (catches some early risers, resurfaces in feed by 9 AM PST)

Alternative: Post at 12 PM EST (catches all U.S. time zones during late morning to lunch)

European-Focused Audiences

Best approach: Post at 8-9 AM GMT

• UK: 8-9 AM
• Central Europe: 9-10 AM
• Eastern Europe: 10-11 AM

Challenge: If you're U.S.-based, 8 AM GMT = 3 AM EST. Use scheduling tools to auto-post during European work hours.

Asia-Pacific Audiences

Best approach: Post at 9 AM local time in your primary market (Singapore, Sydney, Tokyo, etc.)

Challenge: APAC work hours = U.S. evening/night. Requires scheduled posting.

Global Multi-Region Strategy

Option 1: Pick your primary market If 60% of your audience is U.S.-based, optimize for U.S. times. Don't dilute effectiveness trying to hit all regions.

Option 2: Post 2-3x daily

• 8 AM GMT (Europe)
• 9 AM EST (U.S.)
• 6 PM EST = 9 AM Sydney (APAC next day)

Option 3: Let LinkedIn's algorithm help LinkedIn can surface your post to different regions at different times. Focus on posting during your core audience's peak time, trust algorithm for secondary markets.

Tool recommendation: LinkedIn scheduling tools handle multi-timezone posting automatically.

How to Find YOUR Best Time

Generic "best times" are data-backed, but YOUR audience might differ based on industry, seniority level, and geography.

Step 1: Check LinkedIn Analytics

For Personal Profiles:

1. Go to LinkedIn Analytics (desktop only)
2. Click Visitors → Demographics
3. See when visitors view your profile (indicates active times)
4. Check Engagement on individual posts to see when posts got most interaction

For Company Pages:

1. Go to LinkedIn Page Analytics
2. Click Visitors → Visitor demographics
3. Check Updates → See which posts (and posting times) performed best

What to look for: Do your best posts cluster around certain times? That's your sweet spot.

Step 2: Analyze Top Performing Posts

1. Review your last 20 posts
2. Sort by engagement (likes + comments + shares)
3. Note posting day/time of your top 5 posts

Pattern check: If your top posts were all published 8-9 AM Tuesday-Wednesday, that's your optimal window.

Step 3: Run A/B Timing Tests

Post similar content at different times over 4 weeks:

• Week 1: Post at 8 AM Tuesday
• Week 2: Post at 12 PM Tuesday
• Week 3: Post at 5 PM Tuesday
• Week 4: Post at 9 AM Wednesday

Keep constant: Content type, length, topic (test timing, not content variables)

Track: Impressions, engagement rate, clicks in first 24 hours

Identify winner: Which time slot consistently outperforms?

Step 4: Test Posting Frequency

LinkedIn rewards consistency but not excessive posting:

Test:

• 3 posts/week for 4 weeks (Mon, Wed, Fri)
• 5 posts/week for 4 weeks (Mon-Fri)
• Daily posting for 4 weeks

Track: Average engagement rate per post

LinkedIn insight: 3-5 posts weekly typically yields best engagement rates. Daily posting can work for company pages/news but may dilute personal brand engagement.

Step 5: Use Smart Scheduling

Tools like PostEverywhere's LinkedIn scheduler analyze your posting history and automatically schedule posts during YOUR audience's active windows.

Let AI find your best times: PostEverywhere's smart scheduler analyzes your LinkedIn engagement data and auto-posts at optimal times. Try free →

Common LinkedIn Timing Mistakes

Mistake 1: Posting on Weekends

Problem: Professionals don't check LinkedIn on weekends. Saturday/Sunday posts get 70-80% less reach than weekday posts.

Fix: Save your best content for Tuesday-Thursday. Batch-create on weekends, schedule for weekdays.

Data: A mediocre post on Tuesday at 9 AM outperforms your best post on Saturday at 2 PM.

Mistake 2: Posting After 6 PM

Problem: LinkedIn isn't evening entertainment. After-work hours get low engagement.

Fix: Post during work hours (7 AM-6 PM). If you work evenings, use scheduling tools to auto-post during business hours.

Mistake 3: Copying Instagram/Facebook Timing

Problem: What works on consumer platforms (7-9 PM) fails on LinkedIn.

Fix: Use work-hour timing for LinkedIn (8 AM-1 PM), evening timing for Instagram/TikTok. Multi-platform schedulers handle different optimal times automatically.

Mistake 4: Posting at Same Time as Everyone

Problem: If everyone posts at 9 AM Tuesday, competition for attention is fierce.

Fix: Test slightly off-peak times: 8:15 AM (before the 9 AM rush) or 10:30 AM (after the morning peak). Sometimes less competition = more visibility.

Mistake 5: Ignoring Your Specific Industry

Problem: Following generic B2B timing without considering your industry's work patterns.

Fix: Healthcare professionals start earlier (6-7 AM). Creatives/marketers peak mid-morning (9-11 AM). Finance professionals check pre-market (7-8 AM). Adjust accordingly.

Mistake 6: Not Considering Time Zones

Problem: You're PST, but 80% of your audience is EST. Posting at 9 AM PST = 12 PM EST (lunch, decent but not optimal).

Fix: Post at 6 AM PST = 9 AM EST to hit your audience's peak morning time. Use scheduling tools if you're not awake at 6 AM.

Mistake 7: Over-Posting

Problem: Posting multiple times daily on LinkedIn (works on TikTok, not LinkedIn).

Fix: LinkedIn audiences prefer quality over quantity. 3-5 posts weekly with strong content beats 14 mediocre daily posts. Over-posting can fatigue your audience.

Key Takeaways

Best times to schedule LinkedIn posts:

• ✅ Top choice: 8-10 AM Tuesday-Thursday
• ✅ Alternative: 12-1 PM (lunch) or 5 PM (end-of-day)
• ✅ Best days: Tuesday, Wednesday, Thursday
• ✅ Avoid: Weekends, weekday evenings after 7 PM

LinkedIn is different from consumer platforms:

• Work hours > leisure hours
• Weekdays > weekends
• Morning/lunch > evenings

Content type matters:

• Thought leadership: 7-9 AM Tue-Wed
• Long articles: 9 AM-1 PM Tue-Thu
• Video: 12-1 PM, 5-6 PM
• Polls: 9 AM-12 PM Tue-Wed

Industry timing varies:

• Finance: 7-9 AM
• Healthcare: 6-8 AM, 12-1 PM
• Tech/SaaS: 9-11 AM
• Services: 8-9 AM, 12-1 PM

YOUR audience > generic data:

• Check LinkedIn Analytics for YOUR followers' activity
• Run timing tests (4 weeks)
• Adjust for YOUR target's time zone and industry

Quality over quantity:

• 3-5 strong posts weekly > 10 mediocre daily posts when scheduling LinkedIn posts
• LinkedIn rewards engagement quality, not posting frequency

Getting Started: LinkedIn Posting Checklist

Ready to optimize when you schedule LinkedIn posts? Follow these 10 steps:

1. Check LinkedIn Page Analytics — Go to Analytics → Visitors → Demographics to see when YOUR audience is active
2. Audit last 20 posts — Sort by engagement, note posting times of your top 5 performers
3. Test Tuesday-Wednesday 8-9 AM — This window consistently shows highest B2B engagement across industries
4. Try lunch alternative (12-1 PM) — Test for audience that checks LinkedIn during lunch breaks
5. Avoid weekends entirely — LinkedIn engagement drops 70-80% on Saturday/Sunday for B2B content
6. Adjust for your industry — Finance: 7-9 AM; Healthcare: 6-8 AM + 12-1 PM; Tech: 9-11 AM
7. Consider global audiences — If targeting Europe, post 8 AM GMT (3 AM EST) using scheduling tools
8. Batch-create content — Write 5 posts on Sunday, schedule for 8 AM Tue/Wed/Thu using LinkedIn scheduler
9. Test posting frequency — Try 3 vs 5 posts weekly for a month, track avg engagement rate per post
10. Review quarterly — LinkedIn's professional audience patterns shift less than consumer platforms, but reassess every 90 days

Pro tip: LinkedIn's algorithm heavily weighs early engagement. Posting at 8-9 AM Tuesday-Wednesday when professionals are most active = strongest first-hour comments = maximum algorithmic distribution.

FAQs About LinkedIn Posting Times

What is the best time to post on LinkedIn?

The best time to schedule LinkedIn posts is Tuesday-Thursday between 8-10 AM and 12-1 PM, when professionals check LinkedIn during work breaks. According to LinkedIn's official marketing blog, posts published during work hours receive 2-3x higher engagement than identical content posted evenings or weekends.

Should I post on LinkedIn on weekends?

No. The best time to schedule LinkedIn posts is weekdays only. Weekend engagement drops 70-80% compared to Tuesday-Thursday because professionals don't check LinkedIn during off-duty time. Save your best content for Tuesday-Thursday mornings when your B2B audience is actively browsing. Research from Sprout Social confirms weekday-only posting yields significantly better ROI.

Does LinkedIn posting time matter more than other platforms?

Yes. LinkedIn's professional context makes timing more critical than consumer platforms. Posting at 9 AM (work hour) vs 9 PM (personal time) can mean 200-300% engagement difference. The best time to schedule LinkedIn posts aligns with work hours because that's when users are in "professional mode" and receptive to B2B content.

How do I find my company's best LinkedIn posting time?

Check LinkedIn Page Analytics: Analytics → Visitors → Demographics shows visitor patterns. For personal profiles, review your top 10 posts' engagement and posting times. Run A/B tests: post similar content at 8 AM vs 12 PM vs 5 PM Tuesday-Thursday for 4 weeks, tracking engagement rates. According to Hootsuite's B2B research, industry-specific patterns vary 20-30%.

What's the worst time to post on LinkedIn?

Weekends (Saturday-Sunday) are the worst time to schedule LinkedIn posts, along with weekday evenings after 7 PM. Also avoid: Monday mornings before 8 AM (people catching up from weekend), Friday afternoons after 2 PM (mentally checked out for weekend). LinkedIn is a work tool—post during work hours.

Can I schedule LinkedIn posts weeks in advance?

Yes. LinkedIn's native scheduler allows scheduling up to 3 months ahead. Third-party LinkedIn scheduling tools offer unlimited advance scheduling. Best practice: schedule 1-2 weeks out to maintain flexibility for trending topics while ensuring consistent 8-9 AM Tuesday-Thursday posting even during vacation.

Should personal LinkedIn posts follow different timing than company pages?

Slightly. Personal thought leadership posts perform best 7-9 AM (morning inspiration), while company updates peak at 9-11 AM (mid-morning research mode). Both should focus on Tuesday-Thursday weekdays. The best time to schedule LinkedIn posts for personal brands skews 30-60 minutes earlier than company pages.

Does LinkedIn's algorithm favor certain posting times?

Not directly, but indirectly yes. LinkedIn's algorithm prioritizes early engagement velocity (comments in first hour). Posting when your audience is active = more immediate engagement = algorithm pushes to more feeds. According to LinkedIn's algorithm explanation, strong first-hour signals trigger exponential reach increases.

How often should I post on LinkedIn?

3-5 times weekly is optimal for most accounts. Daily posting can dilute engagement rates. The best time to schedule LinkedIn posts matters MORE than frequency—3 high-quality posts at 8 AM Tuesday-Thursday generate better total engagement than 7 mediocre daily posts. Quality + timing beats quantity.

Do LinkedIn video posts need different timing than text posts?

Somewhat. Video posts perform well at 12-1 PM (lunch viewing time) and 5-6 PM (end-of-day). Text-based thought leadership peaks at 8-9 AM (morning inspiration). But all LinkedIn content should stay within work hours Tuesday-Thursday. Use smart scheduling to optimize timing by content type automatically.

Related Resources

Scheduling Guides:

• How to schedule social media posts
• How to schedule posts to multiple platforms

Best Time Guides (All Platforms):

• Best time to schedule social media posts (overview)
• Best time to schedule Instagram Reels
• Best time to schedule TikTok posts
• Best time to schedule Facebook posts
• Best time to schedule X/Twitter posts
• Best time to schedule YouTube Shorts

Platform Schedulers:

• LinkedIn scheduling tool
• Instagram scheduling tool
• TikTok scheduling tool
• Facebook scheduling tool
• X/Twitter scheduling tool
• YouTube scheduling tool

Features:

• Smart scheduling (best time to post)
• Social media content calendar
• Post to all platforms at once

Get Started:

• Pricing & free trial
• Sign up now

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Pro tip: LinkedIn's algorithm rewards early engagement velocity. Posts that get 5-10 comments in the first hour get pushed to far more feeds than posts that get 20 comments over 24 hours. Posting at 8-9 AM Tuesday-Wednesday when your audience is most active = strongest early engagement = maximum algorithmic distribution.