How much should I charge for a TikTok sponsorship?

Nano creators (1K-10K) charge $5-$25 per video, Micro (10K-100K) charge $25-$250, Mid (100K-500K) charge $250-$2,500, Macro (500K-1M) charge $2,500-$5,000, and Mega (1M+) charge $5,000-$25,000+ per sponsored video.

Why are TikTok rates lower than Instagram?

TikTok algorithm gives every video viral potential, so reach is unpredictable. Brands compensate by booking more videos per campaign, resulting in similar total spend.

What is a good engagement rate for TikTok brand deals?

Average TikTok engagement is 3-5%. Creators with 5%+ engagement can charge premium rates. Above 8% is considered excellent and commands a 50% rate premium.

How do TikTok brand series work?

Brand series are multi-video campaigns (3-5 videos) that build brand familiarity. They command 3x per-video rates because they drive stronger recall and allow creative testing.

Should I charge extra for TikTok usage rights?

Yes. Charge 30-50% extra if brands want to use your content as Spark Ads or in paid media. Whitelisting (running ads from your account) should be an additional fee based on duration.

Is this TikTok pricing calculator accurate?

This calculator provides estimates based on 2026 industry averages. Actual rates vary by niche, audience quality, content production value, and whether you work through agencies or direct.

TikTok Tool

TikTok Influencer Pricing Calculator

Calculate how much to charge for TikTok sponsored videos, LIVE streams, and brand series based on your followers and engagement.

Enter your TikTok stats

Note: Rates based on 2026 industry averages. TikTok rates are typically lower per-post than Instagram but brands book higher volume due to algorithm reach.

Calculate your TikTok rates

Enter your follower count and engagement rate to see how much you should charge for TikTok sponsorships.

How TikTok influencer pricing works in 2026

TikTok sponsorship rates are driven by video views more than follower count. A creator with 50K followers who averages 500K views per video is worth more than one with 500K followers averaging 10K views. Use our engagement calculator to benchmark your performance.

TikTok's algorithm gives every video a chance to go viral regardless of follower count, which means brands get unpredictable but potentially massive reach. This is why TikTok per-video rates are lower than Instagram but brands book more videos. Consistent creators who use schedulers to post 5-7x per week earn more long-term.

Brand series (3+ video campaigns) command 3x the per-video rate because they tell a story and build brand familiarity. LIVE sponsorships are growing as brands seek authentic, real-time engagement. Use AI content tools to brainstorm creative concepts.

TikTok creator tiers & sponsorship rates

Nano (1K-10K)

$5-$25/video

High virality potential. Brands pay for authentic UGC-style content that feels native to the platform.

Micro (10K-100K)

$25-$250/video

Best ROI tier for brands. Consistent viewership with niche authority. Calculate total earnings with our money calculator.

Mid (100K-500K)

$250-$2,500/video

Proven creators with predictable reach. Brands expect professional production and usage rights.

Macro (500K-1M)

$2,500-$5,000/video

Mass reach with brand safety. Multi-video deals with whitelisting and spark ads are standard.

Mega (1M+)

$5K-$25K+/video

Top-tier creators. Campaign budgets of $50K-$500K+ with exclusivity, usage rights, and performance bonuses.

Increase your TikTok rates with consistent posting

Brands check your last 30 videos before booking. Consistent posting shows reliability and provides data on average performance. Use PostEverywhere's scheduler to maintain a 5-7x weekly cadence at peak times.

Try AI Content Generator →

How to Use the TikTok Influencer Pricing Calculator

Enter your follower count

Input your total TikTok followers to determine your creator tier.

Add your engagement rate

Enter your average engagement rate. TikTok engagement is typically higher than other platforms.

Get your rate card

See suggested pricing for sponsored videos, LIVE streams, and brand series.