TikTok Influencer Pricing Calculator
Calculate how much to charge for TikTok sponsored videos, LIVE streams, and brand series based on your followers and engagement.
Enter your TikTok stats
Note: Rates based on 2026 industry averages. TikTok rates are typically lower per-post than Instagram but brands book higher volume due to algorithm reach.
Calculate your TikTok rates
Enter your follower count and engagement rate to see how much you should charge for TikTok sponsorships.
How TikTok influencer pricing works in 2026
TikTok sponsorship rates are driven by video views more than follower count. A creator with 50K followers who averages 500K views per video is worth more than one with 500K followers averaging 10K views. Use our engagement calculator to benchmark your performance.
TikTok's algorithm gives every video a chance to go viral regardless of follower count, which means brands get unpredictable but potentially massive reach. This is why TikTok per-video rates are lower than Instagram but brands book more videos. Consistent creators who use schedulers to post 5-7x per week earn more long-term.
Brand series (3+ video campaigns) command 3x the per-video rate because they tell a story and build brand familiarity. LIVE sponsorships are growing as brands seek authentic, real-time engagement. Use AI content tools to brainstorm creative concepts.
TikTok creator tiers & sponsorship rates
Nano (1K-10K)
$5-$25/videoHigh virality potential. Brands pay for authentic UGC-style content that feels native to the platform.
Micro (10K-100K)
$25-$250/videoBest ROI tier for brands. Consistent viewership with niche authority. Calculate total earnings with our money calculator.
Mid (100K-500K)
$250-$2,500/videoProven creators with predictable reach. Brands expect professional production and usage rights.
Macro (500K-1M)
$2,500-$5,000/videoMass reach with brand safety. Multi-video deals with whitelisting and spark ads are standard.
Mega (1M+)
$5K-$25K+/videoTop-tier creators. Campaign budgets of $50K-$500K+ with exclusivity, usage rights, and performance bonuses.
Increase your TikTok rates with consistent posting
Brands check your last 30 videos before booking. Consistent posting shows reliability and provides data on average performance. Use PostEverywhere's scheduler to keep a steady weekly cadence at good times to post, and AI Studio to draft concepts.
How to Use the TikTok Influencer Pricing Calculator
Enter your follower count
Input your total TikTok followers to determine your creator tier.
Add your engagement rate
Enter your average engagement rate. TikTok engagement is typically higher than other platforms.
Get your rate card
See suggested pricing for sponsored videos, LIVE streams, and brand series.
TikTok Influencer Pricing Calculator FAQ
How much should I charge for a TikTok sponsorship?
Nano creators (1K-10K) charge $5-$25 per video, Micro (10K-100K) charge $25-$250, Mid (100K-500K) charge $250-$2,500, Macro (500K-1M) charge $2,500-$5,000, and Mega (1M+) charge $5,000-$25,000+ per sponsored video.
Why are TikTok rates lower than Instagram?
TikTok's algorithm gives every video viral potential regardless of follower count, so brands get unpredictable reach. However, brands compensate by booking more videos (3-5 per campaign vs 1-2 on Instagram), resulting in similar total campaign spend.
What is a TikTok brand series?
A brand series is a multi-video campaign (typically 3-5 videos) telling a story or building familiarity. Series command 3x the per-video rate because they drive stronger brand recall and allow A/B testing of creative approaches.
Do TikTok LIVE sponsorships pay well?
LIVE sponsorships are growing in value. Brands pay for authentic, real-time product demos and Q&A sessions. LIVE rates are typically 60-80% of video rates but sessions last 30-60 minutes, offering deeper audience engagement.
Should I negotiate usage rights separately?
Yes. If a brand wants to use your video as a Spark Ad or in paid media, charge 30-50% extra for usage rights. Whitelisting (running ads from your account) should be an additional fee based on duration.
Is this TikTok pricing calculator accurate?
This calculator provides estimates based on 2026 industry averages. Actual rates vary by niche, audience demographics, content quality, and whether you're working through an agency or directly with brands.