How much should I charge for a Facebook sponsored post?

Nano (1K-10K) charge $10-$75, Micro (10K-100K) charge $75-$500, Mid (100K-500K) charge $500-$2,000, Macro (500K-1M) charge $2,000-$5,000, Mega (1M+) charge $5,000-$25,000+ per post.

Are Facebook Reels worth more than feed posts?

Yes. Facebook Reels get 5x more organic reach and are the platform priority format. They command 50% higher rates than standard feed posts.

How does Facebook compare to Instagram for influencer pricing?

Facebook rates are typically 20-30% lower than Instagram for same follower count due to lower organic reach. However, Facebook excels at reaching 25-54 demographics that some brands specifically target.

Can Facebook Group admins charge for sponsored posts?

Yes. Group admins with 10K+ engaged members can charge for sponsored posts. Group posts get higher engagement than page posts, commanding premium rates.

Does Facebook Live pay well for sponsorships?

Facebook Live is valuable for product demonstrations and Q&A events. Brands pay for 30-60 minutes of real-time interaction at rates similar to feed posts.

Is this Facebook pricing calculator accurate?

Estimates based on 2026 industry averages. Rates vary by niche, demographics, and page engagement. Facebook pricing is less standardized than Instagram.

Facebook Tool

Facebook Influencer Pricing Calculator

Calculate how much to charge for Facebook sponsored posts, Reels, Stories, and Live sessions based on your page followers and engagement.

Enter your Facebook stats

Note: Facebook reach is lower than Instagram but the platform excels at targeting specific demographics, making it valuable for local businesses and community-focused brands.

Calculate your Facebook rates

Enter your page followers and engagement rate to see how much you should charge for Facebook sponsorships.

How Facebook influencer pricing works in 2026

Facebook influencer rates are driven by page followers, engagement rate, and audience demographics. While organic reach is lower than Instagram, Facebook excels at reaching specific demographics — particularly 25-54 year olds with higher purchasing power. Brands targeting parents, homeowners, and local communities pay premium rates on Facebook.

Facebook Reels are the fastest-growing format, receiving algorithmic priority. Reels command 50% higher rates than feed posts. Facebook Live sessions are valuable for product demonstrations and Q&A events. Use PostEverywhere to cross-post content across Meta platforms.

Facebook Groups remain a powerful monetization channel. Creators who manage large groups can charge premium rates for sponsored posts within their communities due to high engagement and trust. Generate engaging content with our AI content generator.

Facebook creator tiers & sponsorship rates

Nano (1K-10K)

$10-$75/post

Local influencers and community page admins. Perfect for local businesses and regional brands.

Micro (10K-100K)

$75-$500/post

Established pages with loyal audiences. High engagement in niche communities. Check your overall earnings with our engagement calculator.

Mid (100K-500K)

$500-$2,000/post

Major Facebook pages with broad reach. Brands pay for demographic targeting capabilities.

Macro (500K-1M)

$2K-$5K/post

Top Facebook pages. Multi-format campaigns with posts, Reels, Stories, and Live sessions.

Mega (1M+)

$5K-$25K+/post

Massive Facebook pages. Campaign-level deals with cross-platform distribution across Meta properties.

Grow your Facebook page to increase sponsorship rates

Facebook Reels are getting 5x more organic reach than feed posts. Creators who post Reels daily see fastest page growth. Use PostEverywhere to schedule Reels alongside your Instagram content and post at peak engagement times.

Try AI Content Generator →

How to Use the Facebook Influencer Pricing Calculator

Enter your page followers

Input your total Facebook page followers.

Add your engagement rate

Enter your average engagement rate. Facebook engagement averages 0.5-1% for pages.

Get your rate card

See suggested pricing for feed posts, Reels, Stories, and Facebook Live sessions.