How much should I charge for an Instagram sponsored post?

Rates depend on follower count and engagement rate. Nano influencers (1K-10K) charge $10-$100, Micro (10K-100K) charge $100-$500, Mid (100K-500K) charge $500-$5,000, Macro (500K-1M) charge $5,000-$10,000, and Mega (1M+) charge $10,000-$50,000+ per post.

Should I charge more for Instagram Reels?

Yes. Instagram Reels generate 2-3x more reach than static posts and have longer shelf life in the Explore tab. Price Reels 50-100% higher than feed posts.

Does engagement rate affect Instagram sponsorship pricing?

Engagement rate is the most important pricing factor after follower count. Influencers with 6%+ engagement can charge 50% more than those with 1% at the same follower count because brands get better ROI.

What niche pays the most for Instagram sponsorships?

Finance, tech, and B2B niches pay 2-3x more than lifestyle or entertainment. Beauty and fashion also command premium rates due to high brand demand and purchase intent.

How many followers do you need for Instagram sponsorships?

You can start getting sponsorships with as few as 1,000 followers as a nano-influencer. Brands increasingly value engagement quality over follower count, making smaller creators attractive partners.

Is this Instagram pricing calculator accurate?

This calculator provides estimates based on 2026 industry averages. Actual rates vary by niche, audience demographics, content quality, exclusivity, and usage rights. Use these as a starting point for negotiations.

Instagram Tool

Instagram Influencer Pricing Calculator

Calculate how much to charge for Instagram sponsored posts, stories, reels, and carousels based on your follower count and engagement rate.

Enter your Instagram stats

Note: Rates based on 2026 industry averages. Actual pricing varies by niche, audience demographics, content quality, and negotiation.

Calculate your Instagram rates

Enter your follower count and engagement rate to see how much you should charge for sponsored content.

How Instagram influencer pricing works in 2026

Instagram influencer pricing is based on three key factors: follower count, engagement rate, and content type. Reels command the highest rates because they generate 2-3x more reach than static posts. Brands increasingly prefer creators who use social media schedulers to maintain consistent posting schedules.

Engagement rate is the biggest rate multiplier. A micro-influencer with 6%+ engagement can charge more than a macro-influencer with 1% engagement because their audience is more likely to take action. Calculate yours with our Instagram engagement rate calculator.

Niche matters significantly. Finance, tech, and B2B niches command 2-3x higher rates than lifestyle or entertainment. Location also affects pricing — US and UK audiences are worth more to brands than audiences in lower-CPM regions. Use AI content generation to maintain quality while scaling output.

Instagram influencer tiers & average rates

Nano (1K-10K)

$10-$100/post

Highest engagement rates. Perfect for local businesses and niche brands looking for authentic recommendations.

Micro (10K-100K)

$100-$500/post

Sweet spot for brands. Strong engagement with meaningful reach. Reels can command $150-$750. Use our money calculator to estimate total earnings.

Mid (100K-500K)

$500-$5,000/post

Professional creators with proven track records. Brands expect media kits and professional deliverables.

Macro (500K-1M)

$5K-$10K/post

Major influencers with mass appeal. Negotiate package deals including posts, stories, and reels.

Mega (1M+)

$10K-$50K+/post

Celebrity-level creators. Custom campaigns with six-figure budgets. Agencies typically handle negotiations.

Grow your Instagram to charge higher rates

Consistent posting is the fastest way to grow your Instagram and increase your sponsorship rates. Creators who post 4-7 times per week with a mix of reels, carousels, and stories see 3x faster growth. Use PostEverywhere's scheduler to maintain consistency and post at optimal times.

Try AI Content Generator →

How to Use the Instagram Influencer Pricing Calculator

Enter your follower count

Input your total Instagram follower count to determine your influencer tier.

Add your engagement rate

Enter your average engagement rate. Higher engagement means you can charge premium rates.

Get your rate card

See suggested pricing for feed posts, stories, reels, and carousels based on 2026 industry benchmarks.