How much should I charge for a YouTube sponsorship?

Nano (1K-10K subs) charge $200-$1,000, Micro (10K-100K) charge $1,000-$3,000, Mid (100K-500K) charge $2,000-$10,000, Macro (500K-1M) charge $10,000-$20,000, and Mega (1M+) charge $20,000-$100,000+ per dedicated video.

What is the difference between a YouTube dedicated video and integration?

A dedicated video is entirely about the brand/product. An integration is a 30-90 second sponsored segment within a larger video. Dedicated videos cost 2-5x more because the entire video promotes the brand.

Why does YouTube pay more than Instagram or TikTok?

YouTube videos offer 5-30 minutes of brand exposure, are evergreen and searchable for years, and reach highly engaged audiences. A single YouTube video can generate sponsor impressions for 2-5 years.

Do YouTube Shorts pay well for sponsorships?

Shorts pay about 10-20% of long-form rates but are growing rapidly as brands seek short-form content across platforms.

Should I charge based on subscribers or views?

Views matter more than subscribers. A channel with high view-to-subscriber ratio (30%+) can charge 50% premium because brands pay for actual eyeballs, not follower counts.

Is this YouTube pricing calculator accurate?

Estimates based on 2026 industry averages. Rates vary significantly by niche (tech/finance pay 3-5x more), audience demographics, production quality, and exclusivity terms.

YouTube Tool

YouTube Influencer Pricing Calculator

Calculate how much to charge for YouTube dedicated videos, integrations, and Shorts based on your subscribers and average views.

Enter your YouTube stats

Note: YouTube commands the highest sponsorship rates of any platform due to long-form content, high production value, and evergreen discoverability.

Calculate your YouTube rates

Enter your subscriber count and average views to see how much you should charge for sponsored content.

How YouTube influencer pricing works in 2026

YouTube commands the highest sponsorship rates of any social platform because long-form videos provide 5-15 minutes of brand exposure, have evergreen discoverability through search, and reach highly engaged audiences. A single YouTube video can generate views for years.

Dedicated videos (entire video about a brand/product) pay 2-5x more than integrations (30-90 second segments within a larger video). YouTube Shorts pay less per-video but are growing as brands seek short-form reach. Manage your content pipeline with PostEverywhere's scheduler.

Average views matter more than subscriber count. A channel with 100K subs averaging 50K views is worth more than one with 500K subs averaging 5K views. Use our YouTube money calculator to estimate total AdSense + sponsorship earnings.

YouTube creator tiers & sponsorship rates

Nano (1K-10K)

$200-$1K/video

Niche authority channels. Strong for product reviews and tutorials in specific categories.

Micro (10K-100K)

$1K-$3K/video

Established niche creators. Brands love the combination of trust, engagement, and reasonable pricing.

Mid (100K-500K)

$2K-$10K/video

Professional content creators. Brands expect high production value and media kit presentations.

Macro (500K-1M)

$10K-$20K/video

Major YouTubers. Multi-month deals with content calendars and performance-based bonuses.

Mega (1M+)

$20K-$100K+/video

Top-tier YouTubers. Six-figure campaign deals with exclusivity, cross-platform promotion, and custom productions.

Grow your YouTube channel to command higher rates

Consistency is key to YouTube growth. Channels that publish 2-4 videos per week grow 4x faster. Use PostEverywhere to promote your videos across all platforms and drive subscribers from Instagram, TikTok, and X.

Try AI Content Generator →

How to Use the YouTube Influencer Pricing Calculator

Enter your subscriber count

Input your total YouTube subscribers to determine your creator tier.

Add your average views

Enter average views per video from your last 10 uploads. View count matters more than subs.

Get your rate card

See suggested pricing for dedicated videos, integrations, and YouTube Shorts.