What is a good Facebook engagement rate in 2026?

The average Facebook page engagement rate is 0.06-0.15% by page likes. Facebook Reels have higher engagement at 1-3%. Rates vary significantly by industry and content type.

How is Facebook engagement rate calculated?

The formula is ((Reactions + Comments + Shares) / Page Likes or Reach) x 100. Using reach gives a more accurate picture than page likes since organic reach is limited.

Why is Facebook engagement rate lower than other platforms?

Facebook organic reach has declined significantly. Only 2-5% of page followers see any given post, which naturally lowers engagement rates compared to platforms like TikTok.

Facebook Tool

Facebook Engagement Rate Calculator

Calculate your Facebook page engagement rate by reach or page likes. Compare to 2026 Facebook benchmarks.

Enter your Facebook stats

Formula: ((Reactions + Comments + Shares) / Page Likes) x 100

Calculate your Facebook engagement

Enter your page stats to see how your Facebook engagement compares to benchmarks.

Why Facebook engagement rates are lower

Facebook has the lowest organic reach of any major social platform, with only 2-5% of page followers seeing any given post. This naturally results in lower engagement rates compared to platforms like TikTok or Instagram. Calculating by reach rather than page likes gives a more accurate picture of how engaging your content truly is for the people who actually see it. To overcome Facebook's reach limitations, many brands use cross-posting strategies to repurpose high-performing content across multiple platforms, and leverage optimal posting times to maximize the small window of visibility Facebook provides.

How to improve Facebook engagement

Post Facebook Reels

Reels get 2-3x more reach than standard posts. They're Facebook's highest-priority content format in 2026. Use AI-powered content creation to generate Reels scripts quickly.

Create shareable content

Shares are the most valuable engagement signal on Facebook. Create content people want to share with friends. Track what content performs best using content calendar analytics.

Leverage Groups

Facebook Groups have significantly higher organic reach than pages. Build a community around your brand using multi-account management tools to maintain both.

How to Use the Facebook Engagement Rate Calculator

Choose calculation method

Select 'By Page Likes' or 'By Reach' (more accurate since Facebook limits organic reach).

Enter your Facebook stats

Input your page likes/reach, average reactions, comments, and shares per post.

Compare to benchmarks

See your engagement rate and how it compares to 2026 Facebook benchmarks.