How much should I charge for a Threads sponsorship?

Nano (1K-10K) charge $5-$20, Micro (10K-100K) charge $20-$200, Mid (100K-500K) charge $200-$1,500, Macro (500K-1M) charge $1,500-$4,000, Mega (1M+) charge $4,000-$15,000+ per post. Cross-platform bundles with Instagram command 2-3x higher rates.

Why bundle Threads with Instagram for brand deals?

Threads and Instagram share the Meta ecosystem with overlapping but distinct audiences. Bundling increases deal value by 30-50% and gives brands multi-format coverage across text and visual content.

Does Threads have native monetization for creators?

As of early 2026, Threads has no native creator payouts. Meta is testing ad formats but creator monetization is not yet launched. All income comes from sponsorships and brand deals.

Why is Threads engagement so much higher than X?

Threads consistently delivers higher engagement than X/Twitter. The algorithm distributes content broadly, the text-first format encourages replies, and there are no competing formats like Stories or Reels.

Is it worth building a Threads audience now?

Yes. Threads is in its growth phase with less competition. Early adopters who build followings now will command highest rates as brand budgets for Threads increase throughout 2026.

Is this Threads pricing calculator accurate?

Estimates based on 2026 early market data. Threads pricing is still being established and rates may shift as the platform matures. Cross-platform bundle rates are more established.

Threads Tool

Threads Influencer Pricing Calculator

Calculate how much to charge for Threads sponsored posts, branded threads, and cross-platform (Threads + Instagram) packages.

Enter your Threads stats

Note: Threads is a newer platform, so rates are still being established. The biggest value comes from cross-platform packages bundling Threads with Instagram.

Calculate your Threads rates

Enter your follower count and engagement rate to see how much you should charge for Threads sponsorships.

How Threads influencer pricing works in 2026

Threads is Meta's fastest-growing platform with significantly higher engagement than X/Twitter. While standalone Threads rates are lower than Instagram, the real value is in cross-platform packages — brands pay premium rates when you bundle Threads posts with Instagram content because it reaches overlapping but distinct audiences.

Threads has no native monetization yet, making all creator income sponsorship-based. This is actually an advantage — brands can't run paid ads on Threads yet, so organic influencer content is the only way to reach the platform's audience. Track your Threads performance with our engagement rate calculator.

Text-first content performs best. Start conversations, share hot takes, and reply to trending topics. The algorithm rewards engagement, so posts that spark discussion get distributed more broadly. Use PostEverywhere to cross-post across Threads and Instagram simultaneously.

Threads creator tiers & sponsorship rates

Nano (1K-10K)

$5-$20/post

Early Threads adopters with engaged communities. Brands test Threads marketing with nano creators first.

Micro (10K-100K)

$20-$200/post

Established Threads voices. Cross-platform bundles with Instagram earn $100-$750. Check earnings with our money calculator.

Mid (100K-500K)

$200-$1,500/post

Major Threads creators. Brands pay for authentic text-first content that drives conversations.

Macro (500K-1M)

$1.5K-$4K/post

Top Threads voices. Multi-post campaigns with branded threads and Instagram cross-promotion.

Mega (1M+)

$4K-$15K+/post

Celebrity-level Threads creators. Cross-platform Meta campaigns spanning Threads, Instagram, and Facebook.

Grow on Threads while the platform is still young

Threads is in its growth phase — early adopters who build followings now will command the highest rates as brands increase Threads budgets. Post 2-3 times daily to build audience. Use PostEverywhere to schedule Threads content alongside your Instagram.

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How to Use the Threads Influencer Pricing Calculator

Enter your follower count

Input your total Threads followers.

Add your engagement rate

Enter your average engagement rate. Threads engagement is typically 5-10% — much higher than X/Twitter.

Get your rate card

See suggested pricing for sponsored posts, branded threads, and cross-platform packages with Instagram.