Does Threads pay creators directly?

As of early 2026, Threads does not have a native creator payout program. Meta began testing ad revenue sharing with select creators in January 2026, but it remains limited. Most Threads creators earn through sponsorships, brand deals, and affiliate marketing.

How much do Threads sponsorships pay?

Sponsorship rates vary by follower count: Nano (1K-10K) earn $5-$20 per post, Micro (10K-100K) earn $20-$200, Mid (100K-500K) earn $200-$1,500, Macro (500K-1M) earn $1,500-$4,000, and Mega (1M+) earn $4,000-$15,000+ per sponsored thread.

How many followers do you need to make money on Threads?

You can start earning from sponsored posts with as few as 1,000 followers as a nano-influencer. Brands on Threads value engagement rate and niche authority more than raw follower counts.

Can you make money on Threads with affiliate links?

Yes. Threads allows links in posts, making affiliate marketing a viable income stream. Creators share product recommendations with affiliate links and earn commissions on sales. Tech, beauty, and finance niches see the highest affiliate earnings.

How accurate is this Threads money calculator?

This calculator provides estimates based on 2026 industry averages for Threads sponsorship rates. Actual earnings vary by niche, engagement rate, audience demographics, and negotiation skills. Since Threads monetization is still evolving, rates may change.

Threads Tool

Threads Money Calculator

Q: How does cross-platform revenue work on Threads?

Since Threads is tightly integrated with Instagram, creators can funnel their Threads audience to Instagram where monetization tools like subscriptions, badges, and shopping are established. Building an audience on Threads directly grows your Instagram following.

Estimate your potential Threads earnings from sponsored posts, brand partnerships, affiliate marketing, and cross-platform revenue.

Enter your Threads stats

Note: Threads has no native creator payouts. Earnings come from sponsorships, brand deals, affiliate links, and funneling audiences to monetized platforms like Instagram.

Calculate your Threads earnings

Enter your account stats to see how much you could earn from Threads monetization.

How Threads monetization works in 2026

Unlike Instagram or TikTok, Threads has no native creator payout program. Meta began rolling out ad revenue sharing for select Threads creators in January 2026, but the program remains limited. Most Threads creators earn money indirectly through sponsored posts, brand partnerships, and affiliate marketing. Savvy creators use social media schedulers to maintain a consistent posting cadence of 5-10 posts per week that keeps engagement high and attracts brand deals.

The biggest advantage of Threads is its deep integration with Instagram. Creators can funnel their Threads audience to Instagram where monetization tools like subscriptions, badges, and shopping are already established. This cross-platform revenue strategy is how top Threads creators generate significant income. Posting at optimal times on both platforms simultaneously maximizes reach and earning potential.

Even without native payouts, brands are investing heavily in Threads sponsorships because of the platform's text-first format and highly engaged user base. Creators who build authority in niches like finance, tech, or lifestyle can command premium rates for sponsored threads. Using AI content generation helps creators produce the high volume of quality text posts that Threads rewards with algorithmic reach.

Threads creator tiers & sponsorship rates

Nano (1K-10K)

$5-$20/post

Emerging creators building niche communities. Ideal for small brands testing Threads marketing.

Micro (10K-100K)

$20-$200/post

Established voices with loyal audiences. Higher engagement rates drive strong sponsor ROI. Track yours with the engagement calculator.

Mid (100K-500K)

$200-$1,500/post

Professional creators with consistent thought leadership. Brands pay premium for targeted, engaged audiences.

Macro (500K-1M)

$1,500-$4,000/post

Major influencers with cross-platform presence. Multiple recurring brand partnerships per month.

Mega (1M+)

$4,000-$15,000+/post

Top-tier creators with massive reach. Custom campaigns with major brands for 5-6 figure deals.

Maximize your Threads earnings with consistent posting

Threads' algorithm rewards high-frequency posting. Creators who post 5-10 times per week see significantly higher reach and engagement, making them more attractive to sponsors. Use PostEverywhere's scheduler to maintain a consistent Threads posting schedule while cross-posting to Instagram for maximum monetization.

Try AI Content Generator →

How to Use the Threads Money Calculator

Enter your Threads stats

Input your follower count, average views per post, average likes, and posting frequency.

Calculate potential earnings

Get estimates for sponsored posts, brand partnerships, affiliate income, and cross-platform revenue based on your stats.

See revenue breakdown

View monthly and yearly projections across all Threads monetization channels.