Free UGC Brief Generator
Generate a professional UGC creative brief in seconds. Includes shot list, creative direction, deliverables, and FTC disclosure requirements.
Campaign details
Generate a UGC brief
Fill in your campaign details and we'll generate a professional creative brief to send to UGC creators.
What is a UGC brief?
A UGC (User-Generated Content) brief is a document brands send to creators outlining exactly what content they need. It includes the creative direction, shot list, key messages, deliverables, timeline, and usage rights. A clear brief results in better content, fewer revision rounds, and a smoother collaboration.
UGC has become one of the most effective content types on TikTok and Instagram because it feels authentic. Brands use UGC for organic posts, paid ads, and landing pages. Calculate your UGC rates with our pricing calculator.
Once you have your UGC content, schedule it across all platforms with PostEverywhere and track performance with our engagement rate calculator.
What makes a great UGC brief?
Clear creative direction
Specify the tone, style, and hook type. Give creators enough direction to align with your brand but enough freedom to be authentic.
Detailed shot list
Break down the video second by second. Hook (0-3s), context (3-8s), product intro, demo, CTA. This eliminates guesswork.
Explicit do's and don'ts
List exactly what creators should and shouldn't do. No competitor mentions, no health claims, always show the product label, etc.
Usage rights and disclosure
Specify how long you can use the content, on which platforms, and whether paid ads are included. Always require FTC-compliant disclosure.
Schedule and manage your UGC content
Once your creators deliver content, schedule it across all platforms with PostEverywhere. Manage multiple brand accounts from one dashboard with multi-account management.
Start Free Trial →How to Use the UGC Brief Generator
Enter campaign details
Add your brand name, product, platform, goals, and tone preferences.
Add key messages
List the key selling points or messages creators should include.
Generate and send
Copy your professional UGC brief and send it to your creators.
UGC Brief Generator FAQ
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