What should a UGC brief include?

A complete UGC brief should include brand and product details, campaign objectives, platform and format specifications, creative direction and tone, a detailed shot list, key messages, do's and don'ts, deliverables and timeline, usage rights, and FTC disclosure requirements.

How much does UGC content cost?

UGC pricing ranges from $50-$150 per video for nano creators to $500-$2,000+ for established UGC creators. Photo content costs 30-50 percent less than video. Prices vary based on content complexity, usage rights (organic vs paid ads), and creator experience.

What is the difference between UGC and influencer marketing?

UGC content is created to look authentic and user-generated, primarily used for brand ad campaigns. The creator does not need to post on their own account. Influencer marketing leverages the creator's audience by posting on their account. UGC is typically cheaper and more versatile for ad creative.

How many UGC videos should I request per brief?

Request 2-3 video variations with different hooks per brief. This provides options for A/B testing in paid ads and ensures backup content. Always request raw footage alongside edited versions for maximum flexibility in repurposing content.

Do UGC creators need FTC disclosure?

If the creator posts content on their own account, they must include FTC disclosure such as #ad or #sponsored. If the brand uses the content as its own ad, the ad must be clearly labeled as advertising. Both parties share legal responsibility for proper disclosure.

Is this UGC brief generator free?

Yes, completely free with no signup required. Generate unlimited professional UGC creative briefs with shot lists, creative direction, deliverables, and FTC compliance requirements instantly.

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Free UGC Brief Generator

Generate a professional UGC creative brief in seconds. Includes shot list, creative direction, deliverables, and FTC disclosure requirements.

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Generate a UGC brief

Fill in your campaign details and we'll generate a professional creative brief to send to UGC creators.

What is a UGC brief?

A UGC (User-Generated Content) brief is a document brands send to creators outlining exactly what content they need. It includes the creative direction, shot list, key messages, deliverables, timeline, and usage rights. A clear brief results in better content, fewer revision rounds, and a smoother collaboration.

UGC has become one of the most effective content types on TikTok and Instagram because it feels authentic. Brands use UGC for organic posts, paid ads, and landing pages. Calculate your UGC rates with our pricing calculator.

Once you have your UGC content, schedule it across all platforms with PostEverywhere and track performance with our engagement rate calculator.

What makes a great UGC brief?

Clear creative direction

Specify the tone, style, and hook type. Give creators enough direction to align with your brand but enough freedom to be authentic.

Detailed shot list

Break down the video second by second. Hook (0-3s), context (3-8s), product intro, demo, CTA. This eliminates guesswork.

Explicit do's and don'ts

List exactly what creators should and shouldn't do. No competitor mentions, no health claims, always show the product label, etc.

Usage rights and disclosure

Specify how long you can use the content, on which platforms, and whether paid ads are included. Always require FTC-compliant disclosure.

Schedule and manage your UGC content

Once your creators deliver content, schedule it across all platforms with PostEverywhere. Manage multiple brand accounts from one dashboard with multi-account management.

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How to Use the UGC Brief Generator

Enter campaign details

Add your brand name, product, platform, goals, and tone preferences.

Add key messages

List the key selling points or messages creators should include.

Generate and send

Copy your professional UGC brief and send it to your creators.

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