How do I use the social media competitor analyzer?

Enter up to 4 competitors (including yourself). For each, input their brand name, platform, follower count, average likes per post, average comments per post, posts per week, and account age. The tool will calculate engagement rates, estimated reach, posting consistency, and growth potential scores, then rank competitors across all metrics.

What platforms can I analyze?

The analyzer supports Instagram, TikTok, Facebook, LinkedIn, YouTube, X (Twitter), and Threads. Each platform has different engagement benchmarks, so make sure to compare accounts on the same platform for accurate results.

What is the growth potential score?

Growth potential is calculated based on engagement rate, posting frequency, and account age. Accounts with high engagement, consistent posting (3-7 posts/week), and relative youth (under 3 years) score higher. This indicates room for audience expansion.

How is engagement rate calculated?

Engagement rate = ((Average Likes + Average Comments) / Followers) x 100. This is the standard formula used across social media analytics platforms.

Can I compare competitors across different platforms?

Yes, but be cautious. Engagement benchmarks vary dramatically by platform (e.g., TikTok averages 5-9%, Instagram 1.5-3%). For meaningful comparisons, analyze competitors on the same platform.

Yes, completely free with no signup required. Run unlimited competitor analyses and export results as formatted text.

Free Tool

Social Media Competitor Analyzer

Compare up to 4 competitors side by side. Analyze engagement rates, posting frequency, estimated reach, and growth potential across all platforms.

Add Competitors

Competitor 1(You)

Brand/Name

Platform

Followers

Avg. Likes

Avg. Comments

Posts/Week

Account Age (years)

Why competitive analysis matters

Social media competitive analysis reveals what's working in your niche. By comparing your metrics to competitors, you can identify content gaps, posting opportunities, and engagement strategies that drive results. In 2026, successful brands don't guess—they analyze, benchmark, and optimize based on competitive data. Use social media benchmarks to see how you stack up against industry averages, then run a social media audit to uncover gaps. Find your optimal posting window with our best time to post tool, then execute with PostEverywhere's social media scheduler.

Identify Content Gaps

See what topics and formats competitors use that you don't. Fill the gaps to capture untapped audience interest.

Benchmark Your Performance

Know if your engagement rate is competitive. If competitors average 4% and you're at 1%, it's time to adjust your strategy.

Optimize Posting Frequency

If top performers post 5x/week and you post 2x/week, you're leaving reach on the table. Match or exceed their cadence.

How to use this data

Analyze the winner

Study the top performer's content, hashtags, posting times, and engagement tactics. Reverse-engineer their strategy.

Increase posting frequency

If you're posting less than the average, ramp up. Use PostEverywhere's scheduler to maintain consistency.

Improve engagement rate

If your engagement lags, test new content formats, CTAs, and AI-generated captions to spark interaction.

Find your optimal posting time

Use our best time to post tool to schedule when your audience (and competitors' audiences) are most active.

Track changes over time

Rerun this analysis monthly. Monitor if competitors are growing faster, posting more, or gaining engagement momentum.

How to Use the Social Media Competitor Analyzer

Add competitors

Enter up to 4 competitors (including yourself). Provide their brand name, platform, follower count, average likes/comments, posting frequency, and account age.

Analyze performance

The tool calculates engagement rate, estimated reach, posting consistency score, and growth potential for each competitor.

Review rankings

See color-coded rankings for each metric. Green = best performer, yellow = mid-range, red = needs improvement.

Read insights

Get actionable insights on what top performers are doing differently and how to improve your strategy.

Export results

Download your competitive analysis as a formatted text file for reporting or further analysis.