How to Make Money on Facebook: 15 Proven Methods (2026)
Meta paid Facebook creators over $2 billion in 2024 — with payouts for Reels and short-form video growing over 80%. Facebook remains the largest social platform in the world with 3.07 billion monthly active users (see our Facebook statistics for the latest data), and its new Content Monetization program is making it easier than ever to earn from your content.
Since 2017, Meta has paid more than 4 million creators on Facebook. But here's the catch: only one-third of them earn from more than one monetization program. The creators who earn the most combine multiple methods — ad revenue, affiliate marketing, Marketplace sales, and brand partnerships.
This guide covers 15 ways to make money on Facebook in 2026, from platform-native tools to strategies that leverage Facebook's massive audience for external revenue.
1. Facebook Content Monetization Program
Meta's streamlined monetization program rolled out in August 2025 and unifies multiple revenue streams into one dashboard. You can now earn from Reels, Stories, photos, long-form videos, and text posts — all under a single program.
How payouts work: Earnings are calculated based on engagement metrics across your content. The more views, interactions, and retention your content generates, the more you earn. For a complete earnings breakdown, see how much Facebook creators make.
Eligibility: Professional account (creator or business mode), typically 1,000-10,000 followers depending on region, compliance with Partner Monetization Policies, eligible country.
Check eligibility: Go to your Professional Dashboard in the Facebook app to see if you qualify.
2. In-Stream Ads (Video Monetization)
Short ads shown before, during, or after your longer videos and some eligible Reels.
Requirements: Videos must be at least 1 minute long for in-stream ads. Creators need 5,000+ followers, 600,000 total minutes viewed in the last 60 days, and 5+ active videos.
Earnings: Vary by niche and audience location. US-based audiences generate the highest CPMs. Most creators earn $2-$10 per 1,000 views, with finance and business content at the higher end.
Tip: Longer videos (3-10 minutes) allow mid-roll ad placements, significantly increasing revenue per video.
3. Facebook Reels Monetization
Facebook is heavily investing in Reels. Payouts for Reels grew over 80% in 2024, and Reels are now included in the Content Monetization program.
How to earn: Create Reels that get views. Revenue comes from ads placed on and between Reels in the feed. The Content Monetization program handles payouts automatically.
Best practices: Reels between 30-90 seconds perform best. Original content earns more than reposts. High retention rates (viewers watching most of your Reel) increase your payout.
Facebook Stories monetization: Meta expanded monetization to Stories in 2025, enabling earnings on disappearing public posts for the first time.
Facebook Reels payouts grew 80% last year — but the Content Monetization program rewards consistent publishers. PostEverywhere auto-publishes your Reels at the times when your audience's completion rates peak, maximizing your per-view earnings. See pricing →
4. Facebook Stars
Viewers purchase Stars and send them during your live streams, Reels, and videos. Each Star equals $0.01 USD.
Eligibility: Professional account, 1,000+ followers (or 250+ return viewers + 50,000 post engagements or 180,000 minutes watched in 60 days).
How to maximize: Live streams generate the most Stars. Interactive content (Q&As, tutorials, challenges) encourages tipping. Acknowledge Star senders during streams to encourage more.
5. Facebook Subscriptions (Fan Subscriptions)
Charge a monthly fee for exclusive content and community access.
Pricing: Typically $4.99/month (some creators offer different tiers).
What subscribers get: Exclusive content, subscriber badge, subscriber-only groups, behind-the-scenes access.
Revenue split: Facebook takes a smaller cut than most platforms. However, Apple/Google take 30% on mobile purchases.
6. Facebook Marketplace Selling
Facebook Marketplace reaches over 1 billion monthly users, making it one of the largest commerce platforms in the world.
What to sell: Physical products (new or used), handmade goods, local services, vehicles, real estate rentals.
Advantages: No listing fees for most categories. Local selling eliminates shipping. Built-in messaging for buyer communication.
Scale opportunity: Many sellers start on Marketplace, build a following, then transition to Facebook Shops or external e-commerce.
7. Facebook Shops
Set up a full e-commerce storefront on your Facebook Page or profile.
How it works: Create collections, list products with photos and descriptions, and enable checkout directly on Facebook or through your external website.
Integration: Works with Shopify, BigCommerce, WooCommerce, and other major e-commerce platforms.
Advantage over Marketplace: Shops are branded, customizable, and better for building a long-term business identity. Marketplace is better for one-off or local sales.
8. Brand Partnerships and Sponsored Posts
Facebook's massive reach makes it valuable for brand partnerships, especially for reaching the 25-44 age demographic (over half of Facebook users).
How to land deals: Build a niche audience with strong engagement. Create a media kit. Approach brands directly or use influencer platforms.
Compliance: Use Facebook's branded content tools to tag partners. FTC requires clear disclosure of sponsored content.
For help creating professional content for brand partnerships, check our AI content generator.
9. Facebook Groups Monetization
Build and monetize a community around your niche.
Monetization methods:
- Paid group subscriptions (charge monthly access)
- Promote your own products/services to group members
- Affiliate marketing within the group
- Brand partnerships for group-specific content
Why it works: Groups have higher engagement than Pages because Facebook's algorithm prioritizes group content. A well-run group builds trust that converts to sales.
10. Affiliate Marketing on Facebook
Share affiliate links in posts, Stories, Reels, and group discussions to earn commissions on sales.
Best formats: Product reviews, "haul" videos, comparison posts, and genuine recommendations. Facebook Reels with product demonstrations drive high conversion rates.
Where to place links: Post captions, comment pinning, bio/about section, Stories, and group posts. Sprout Social's affiliate marketing guide covers detailed strategies for Pages, Reels, Groups, and Lives.
Compliance: Facebook's Branded Content Policies and FTC guidelines require clear disclosure with tags like #ad or #affiliate.
Affiliate conversions spike during lunch breaks and evening browsing — miss those windows and you miss sales. PostEverywhere schedules your affiliate content across Facebook, Instagram, and TikTok at the exact times people are in buying mode. Start free trial →
11. Selling Digital Products and Courses
Use Facebook to drive traffic to your digital product sales pages.
What to sell: Online courses, eBooks, templates, guides, membership access, coaching programs.
Strategy: Create value-driven content on your Page or in a Group. Build trust and expertise. Funnel engaged followers toward your paid offerings.
Platforms: Teachable, Kajabi, Gumroad, or sell directly through Facebook Shops.
12. Facebook Live Monetization
Live videos receive higher engagement than pre-recorded content and unlock multiple revenue streams.
Revenue sources: Stars during live streams, product demonstrations (sell through Shop or affiliate links), ticket sales for premium live events.
Best practices: Go Live consistently (weekly minimum). Promote your Live schedule in advance. Interactive content drives more Stars and engagement.
13. Managing Facebook Pages for Businesses
Many small businesses know they need a Facebook presence but lack the expertise or time to manage it.
Services: Content creation, post scheduling, community management, ad management, analytics reporting.
Rates: $500-$3,000+/month per client depending on scope. Add Facebook Ads management for additional fees.
Use PostEverywhere's multi-account management to handle multiple client Pages from one dashboard.
14. Facebook Ads for Your Own Business
Run targeted ads to drive sales for your own products or services.
Why Facebook Ads work: 3.07 billion monthly users with detailed targeting options (demographics, interests, behaviors, lookalike audiences).
Average costs: CPC ranges from $0.50-$2.00 for most industries. CPM averages $8-$14. ROI depends heavily on your offer and targeting.
Best for: E-commerce, local businesses, course creators, service providers, and anyone with a product to sell.
15. Print-on-Demand via Facebook
Create custom merchandise and sell through Facebook Marketplace, Shops, or promoted posts.
Services: Printful, Printify, Gelato — they handle printing, packaging, and shipping.
Strategy: Design products that resonate with your niche audience. Promote through Facebook content. Use Facebook Shops for branded checkout.
Zero inventory risk: Products only printed when ordered.
Creator Economy on Facebook: Key Stats
- 3.07 billion monthly active users (Q1 2025)
- $2 billion+ paid to creators in 2024
- 4 million+ creators paid since 2017
- 25-44 is the largest age demographic (over half of users)
- Photos earn 35% more engagement than text posts and 44% more than videos
- Average engagement rate: ~5.45%
- US influencer marketing spend on Facebook: $1 billion+ annually
Getting Started
Beginner (under 1,000 followers): Start with Facebook Marketplace selling, affiliate marketing in niche Groups, or UGC creation for brands. These require no follower minimum.
Growing (1,000-10,000 followers): Enable the Content Monetization program. Start earning from Reels, Stories, and video content. Build brand partnership opportunities.
Established (10,000+ followers): Maximize ad revenue, launch Subscriptions, scale brand deals, and consider building a paid Group community.
FAQ
How many followers do you need to make money on Facebook?
The Content Monetization program typically requires 1,000-10,000 followers depending on your region and content type. Facebook Marketplace requires no followers. Affiliate marketing and digital product sales have no follower minimum.
How much does Facebook pay per 1,000 views?
Earnings vary widely by niche, audience location, and content type. Most creators earn $2-$10 per 1,000 video views through in-stream ads. Stars pay $0.01 each. The Content Monetization program calculates payouts based on engagement metrics.
Is Facebook still worth it for creators in 2026?
Yes. With 3.07 billion monthly users, Facebook offers massive reach. The new Content Monetization program is expanding what content types can earn revenue. Facebook paid creators $2 billion in 2024 with Reels payouts growing 80%.
Can you make money on Facebook without a Page?
Yes. Facebook Marketplace works with personal profiles. You can also do affiliate marketing, sell in Groups, or create UGC content for brands — all without a dedicated Page.
What type of Facebook content makes the most money?
Videos (especially Reels) generate the most ad revenue through the Content Monetization program. Photos earn 35% more engagement than text posts. Live streams generate the most Stars. Educational and niche content attracts higher-paying brand deals.
Start Earning on Facebook
Facebook's new Content Monetization program, combined with its massive audience, makes 2026 an excellent time to start earning on the platform. Pick 2-3 methods that match your current situation and build from there.
Use PostEverywhere's Facebook scheduler to schedule Facebook posts at the best times, and manage all your social accounts from one dashboard.
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Founder & CEO of PostEverywhere. Writing about social media strategy, publishing workflows, and analytics that help brands grow faster.