Free Social Media Budget Allocator
Split your social media ad spend across platforms based on your business goals, industry, and strategy. Get per-platform CPM, impressions, and click estimates instantly.
Your ad budget details
Allocate your ad budget
Enter your budget, select your goals and platforms to get a recommended spend allocation with performance estimates.
How to split your social media ad budget
The biggest mistake businesses make with social media advertising is spreading their budget too thin across every platform. A $1,000/month budget split 7 ways means no platform gets enough spend to exit the learning phase and optimize properly.
Start with 2-3 platforms that align with your goals and audience. Use our best time to post tool to time your organic posts around your paid campaigns for maximum impact. Pair your paid spend with a strong organic strategy using a social media scheduler.
Track your results weekly and shift budget toward top-performing platforms. Use our ROI calculator to measure what's actually working. Cross-posting organic content lets you maintain presence on secondary platforms without additional ad spend.
Budget benchmarks by business size
Startup / Side Hustle
$500-$1,500/moFocus on 1-2 platforms. Test with small daily budgets ($15-$50/day). Prioritize the platform where your audience is most active. Supplement with organic content.
Growing Business
$2,000-$10,000/moExpand to 2-4 platforms. Allocate 60-70% to your primary platform, split the rest. Run A/B tests. Use retargeting audiences for higher conversion rates.
Established Brand
$10,000+/moFull funnel strategy across 4-6 platforms. Dedicate budget to awareness (top), consideration (mid), and conversion (bottom) campaigns separately. Use our team calculator to staff accordingly.
Related: AI Studio, best time to post, PostEverywhere pricing.
How to Use the Social Media Budget Allocator
Enter your budget and goals
Set your total monthly ad budget, select your business goal, industry, and which platforms you advertise on.
Choose your priority
Decide whether to maximize reach, maximize conversions, or take a balanced approach to your ad spend.
Get your allocation
See recommended spend per platform with estimated impressions, clicks, and CPM ranges.
Social Media Budget Allocator FAQ
How should I split my social media advertising budget?
It depends on your goals and audience. For brand awareness, allocate more to TikTok and Instagram. For lead generation, prioritize Facebook and LinkedIn. For e-commerce, split between Facebook, Instagram, and TikTok. Start with 2-3 platforms and expand as you find what works.
What is a good social media ad budget for small businesses?
Most small businesses start with $500-$1,500 per month on 1-2 platforms. This allows enough daily spend ($15-$50/day) for the algorithm to optimize. As you identify winning campaigns, scale your budget on top-performing platforms.
Which platform has the lowest cost per click?
Facebook and TikTok generally offer the lowest CPMs ($3-$8). However, lowest CPM does not always mean best ROI. LinkedIn has higher CPMs ($8-$15) but superior B2B targeting. Choose platforms based on where your audience is, not just cost.
Should I spread my budget across all platforms?
No. For budgets under $2,000/month, focus on 1-2 platforms. Spreading too thin means no platform gets enough budget to optimize effectively. For budgets over $5,000/month, 3-4 platforms works well for diversification.
How often should I adjust my ad budget allocation?
Review performance weekly and make minor adjustments. Do a full reallocation monthly based on results. Shift budget away from underperforming platforms and toward those delivering the best cost per result for your goals.
Is this budget allocator free?
Yes, completely free with no signup required. Enter your budget, goals, and platforms to get instant allocation recommendations with estimated performance metrics.