How is the overall score calculated?

The overall score is a weighted average of 8 categories: Engagement Rate (25%), Posting Frequency (20%), Content Variety (15%), Discoverability (10%), Profile Optimization (10%), Platform Features (10%), Consistency (5%), and Data-Driven (5%). Each category is scored 0-100 and weighted accordingly.

What engagement rate is considered good?

It depends on the platform. On Instagram, 3-6% is good and above 6% is excellent. On TikTok, 5-10% is good and above 10% is excellent. On LinkedIn, 2-4% is good. On X and Facebook, 1-3% is considered good. The tool adjusts benchmarks based on your selected platform.

How often should I run a content audit?

We recommend running a full content audit at least once per quarter. Monthly light reviews of your key metrics are also beneficial. You should also re-audit after major algorithm updates, platform changes, or shifts in your content strategy.

Is this content audit tool free?

Yes, the Content Audit Scorecard is completely free with no signup required. Your inputs are processed entirely in your browser and are never stored or sent to any server. You can run as many audits as you like.

What should I do after my audit?

Focus on your three Quick Wins first, as these are the lowest-scoring areas with the highest improvement potential. Then use tools like a social media scheduler to maintain consistency, an AI content generator for fresh ideas, and analytics to track your progress over time.

Audit Tool

Free Content Audit Scorecard

Q: What is a content audit scorecard?

A content audit scorecard is a structured evaluation of your social media content strategy. It scores key areas like posting frequency, engagement rate, content variety, discoverability, and consistency to give you an overall grade and identify where to improve.

Score your social media content strategy in seconds. Get a detailed breakdown across 8 categories with personalized recommendations to improve your reach and engagement.

Your Content Strategy

Platform

Posts per week

Average engagement rate (%)

Content mix

Uses hashtags

Has bio link / CTA

Responds to comments

Uses Stories / Shorts

Consistent posting schedule

Uses analytics to optimize

Pro Tip

Don't know your engagement rate? Use our engagement rate calculator to find it, or check your platform benchmarks for industry averages.

Content Score

/100

Grade: C

Category Breakdown

Posting Frequency (20%)80/100

Engagement Rate (25%)63/100

Content Variety (15%)100/100

Discoverability (10%)100/100

Profile Optimization (10%)75/100

Platform Features (10%)50/100

Consistency (5%)50/100

Data-Driven (5%)20/100

Top 3 Quick Wins

Data-Driven (20/100)

Start reviewing your analytics weekly to identify what content resonates. Data-driven decisions compound over time.

Platform Features (50/100)

Use Stories, Shorts, or Reels regularly on Instagram. Platforms reward creators who adopt their latest features.

Consistency (50/100)

Establish a consistent posting schedule. Algorithms favor accounts that post predictably, even if it means posting less often.

Improve Your Score with PostEverywhere

Best Times AI Content Calendar Pricing

What is a content audit scorecard?

A content audit scorecard evaluates the key pillars of your social media content strategy and assigns a score to each. Instead of guessing where to improve, you get a data-backed breakdown of posting frequency, engagement rates, content variety, discoverability, profile optimization, and more.

Whether you manage one account or dozens with cross-posting, running a content audit quarterly ensures your strategy stays aligned with evolving platform algorithms and industry benchmarks.

8 Categories

From posting frequency to analytics usage, every dimension of your strategy is scored individually.

Platform-Specific

Benchmarks adjust for each platform so your Instagram score reflects Instagram norms, not generic averages.

Quick Wins

The three lowest-scoring areas are highlighted with actionable advice so you know exactly where to start.

Instant Results

Scores update in real time as you adjust your inputs. No sign-up, no waiting, no data sent to any server.

Why content audits matter in 2026

Social media algorithms are more sophisticated than ever. They reward consistency, engagement velocity, and use of native features. A quarterly audit helps you spot blind spots before they tank your reach.

Accounts that post consistently see 2.5x more reach than sporadic posters.

Using Stories or Shorts boosts profile visibility by up to 40% on Instagram and YouTube.

Creators who review analytics weekly grow followers 3x faster than those who don't.

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Related Tools & Resources

How to Use the Content Audit Scorecard

Enter your details

Select your platform, enter your posting frequency and engagement rate, and answer questions about your content strategy.

Review your score

See your overall score out of 100 with a letter grade, plus individual breakdowns for all 8 scoring categories.

Act on quick wins

Focus on your 3 lowest-scoring categories first. Each comes with specific, actionable advice to improve your results.

Content Audit Scorecard FAQ

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