Ad Copy Generator for Facebook, Instagram & Google Ads
Generate platform-optimized ad copy with character counts and A/B variations. No signup required.
Pro Tip: Always A/B test at least 2 variations. This tool generates two versions automatically so you can split-test from the start.
Your ad copy will appear here
Enter your product details and select a platform on the left to generate optimized ad copy.
Ad copywriting best practices
Use the AIDA framework: Attention (hook them), Interest (explain the value), Desire (show the benefit), Action (tell them what to do). Every great ad follows this structure.
Lead with benefits, not features: People don't buy a drill, they buy the hole in the wall. Focus on what your audience gains, not what your product does.
Match tone to audience: B2B audiences respond to professional authority. DTC audiences prefer casual relatability. Choose a tone that mirrors your customer's voice.
Always A/B test: Never run a single ad variation. Test headlines, descriptions, and CTAs independently to find what resonates with your specific audience.
Platform character limits
Each platform enforces strict character limits. Exceeding them means your copy gets truncated or rejected. Here are the key limits this tool respects:
Facebook Ads
- Primary Text: 125 characters (before "See More")
- Headline: 40 characters
- Description: 30 characters
Instagram Ads
- Primary Text: 125 characters
- Headline: 40 characters
Google Search Ads
- Headlines: 30 characters each (up to 15)
- Descriptions: 90 characters each (up to 4)
Google Display Ads
- Short Headline: 30 characters
- Long Headline: 90 characters
- Description: 90 characters
Need help creating content for organic posts too? Try our AI Content Generator or schedule posts with our Social Media Scheduler.
How to Use the Ad Copy Generator
Enter your product details
Type your product or service name, its key benefit, and your target audience. The more specific you are, the better your ad copy.
Choose platform and tone
Select your ad platform (Facebook, Instagram, Google Search, or Google Display) and pick a tone that matches your brand voice.
Copy and launch
Review two A/B variations with character counts, copy each section to your clipboard, and paste directly into your ad manager.
Ad Copy Generator FAQ
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